| Заголовок | Feeding Imagination |
| Brief | Childhood creativity rarely gets displayed beyond fridge doors and classroom walls. To show kids how far their imaginations can take them, Goldfish launched an integrated campaign that brought the imagination of three young children to life. One authored a book, one created a huge mural, and another designed a video game. The campaign asks children to share their drawings and stories at feedimagination.ca for a chance to see them brought to life this winter. |
| Агентство | Zulu Alpha Kilo |
| Кампания | Feeding Imagination |
| Рекламодатель | Campbell Canada |
| Бренд | Goldfish® Crackers |
| Дата первой трансляции/Публикации | 2020 / 9 |
| Бизнес сектор | Другие |
| История | Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный креативный директор | Zak Mroueh |
| Креативный директор | Susie Lee |
| ACD | George Ault |
| Копирайтер | George Ault |
| ACD | Jacob Gawrysiak |
| Арт-директор | Jacob Gawrysiak |
| Social Creative | Philippe Visaya |
| Social Creative | Victoria Lee |
| Дизайнер | Vince Rozas |
| Специалист по работе с заказчиками | Alyssa Guttman |
| Специалист по работе с заказчиками | Erin McManus |
| Группа планирования | Heather Segal |
| Группа планирования | Sean Bell |
| Менеджер по рекламе | Mieka Burns |
| Менеджер по рекламе | Paloma Bentes |
| Менеджер по рекламе | Friyana Engineer |
| Менеджер по рекламе | Mariah Weir |
| Разработчик | Kyle Collins |
| Продюсер Продакшн Студии | Rebecca Adams |
| Продюсер Продакшн Студии | Michael Oshell |
| Studio Director | Greg Heptinstall |
| Studio Artists | Andrew Martin |
| Studio Artists | Cecilia Bernasch |
| Продакшн Студия | Zulubot |
| Директор | Barbara Shearer |
| Исполнительный продюсер | Tom Evans |
| Продюсер Продакшн Студии | Mitch Cappe |
| Оператор-постановщик | James Andrews |
| Кастинг | Ground Glass Casting Andrew Deiters |
| Редакционная компания | Zulubot |
| Послепроизводственный этап | Sarah Dayus |
| Послепроизводственный этап | Mariya Guzova |
| Послепроизводственный этап | Adam Palmer |
| Редактор | Max Lawlor |
| Анимация / 3D | Mike Sevigny |
| Колорист | Hardave Grewal |
| Послепроизводственный этап | Alex Boothby |