| Заголовок | Big in Japan |
| Агентство | Zulu Alpha Kilo |
| Кампания | Big in Japan |
| Рекламодатель | SingleCut Beersmiths |
| Бренд | SingleCut Beersmiths |
| Дата первой трансляции/Публикации | 2019 / 5 |
| Бизнес сектор | Другие |
| История | For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’. Now for its first Japanese release, SingleCut Beersmiths, a rock-themed craft brewery in NYC, is paying tribute to this music phenomenon by gamifying its latest IPA. BIG IN JAPAN IPA honours four legendary classic rock songs that made it ‘big in Japan’. To turn SingleCut packaging into a ‘Name That Tune’ game, labels were created by weaving visual clues from the legendary songs’ within QR codes. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный креативный директор | Zak Mroueh |
| Анимация | Andrew Martin |
| Client Manager | Rich Buceta |
| Копирайтер | Vinay Parmar |
| Художник по производству | Brandon Dyson |
| Studio Director | Greg Heptinstall |
| Делопроизводитель | Erin McManus |
| Интегрированный продюсер | Teresa Bayley |
| Директор по дизайну | Ryan Booth |
| Художник по производству | Anna Harju |
| Арт-директор | Kevin Sato |
| Иллюстратор | Kevin Sato |
| Художник по производству | Ashleigh O’Brien |
| Creative Technology Director | Martin Szomolanyi |
| Стратегический планировщик | Spencer MacEachern |
| Стратегический планировщик | Stephanie Gyles |
| Интегрированный продюсер | Houng Ngui |
| Иллюстратор | Ty Dale |
| Продакшн Студия | Zulubot |