| Заголовок | World's Oldest e sports Team (Board) |
| Агентство |
Zulu Alpha Kilo
|
| Кампания |
World's Oldest E-sports Team
|
| Рекламодатель |
HomeEquity Bank
|
| Бренд |
HomeEquity Bank
|
| Дата первой трансляции/Публикации |
2020 / 11
|
| Продукт |
HomeEquity Bank
|
| Бизнес сектор | Банки, финансы, законодательство и страхование
|
| История | To keep Remembrance Day relevant for younger generations, Home Equity Bank partnered with The Royal Canadian Legion to recruit four veterans (all over 90 years of age) to form the world’s oldest E-Sports team; “Team Legion”. Video game influencers on Twitch, YouTube and Facebook Live joined them on virtual battlefields not to play, but to lay down their controllers, hear their stories and honor their service. The world’s oldest E-Sports team reminded the young generation that war is not a game. |
| Тип медиа |
Анализ ситуации
|
| Креативный директор |
Zak Mroueh
|
| Арт-директор |
Vic Bath
|
| Арт-директор |
Michael Romaniuk
|
| Копирайтер |
Dan Cummings
|
| Копирайтер |
Jackson Kemp
|
| Дизайнер |
Zoe Kim
|
| Дизайнер |
Jeff Watkins
|
| Дизайнер |
Vic Bath
|
| Специалист по работе с заказчиками |
Anjelica Kapetanos
|
| Специалист по работе с заказчиками |
David Tremblay
|
| Группа планирования |
Tim Hopkins
|
| Менеджер по рекламе |
Niary Toodakian
|
| Менеджер по рекламе |
Yvonne Ziomecki
|
| Менеджер по рекламе |
Vivianne Gauci
|
| Менеджер по рекламе |
Erin Wilson
|
| Управляющий службой средств рекламы |
Dwayne Mataseje
|
| Управляющий службой средств рекламы |
Mitchell Cornelisse
|
| PR-агентство |
Provident Communications
|
| PR / Corporate Communications |
Morgan McLellan
|
| Продюсер Продакшн Студии |
Mitch Cappe
|
| Продакшн Студия |
Zulubot
|
| Редактор |
Micah Rix-Hayes
|
| Agency |
Zulu Alpha Kilo |
| Creative Director |
Zak Mroueh |
| Art Director |
Vic Bath, Michael Romaniuk
|
| Writer |
Dan Cummings, Jackson Kemp |
| Designer |
Zoe Kim, Jeff Watkins, Vic Bath |
| Account Team |
Anjelica Kapetanos, David Tremblay |
| Planning Team |
Tim Hopkins |
| Client |
HomeEquity Bank |
| Clients |
Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson |
| Media Agency |
OMD |
| Media Team |
Dwayne Mataseje, Mitchell Cornelisse |
| PR Agency |
Provident Communications |
| PR Team |
Morgan McLellan |
| Producer |
Mitch Cappe
|
| Production House |
Zulubot |
| Editor |
Micah Rix-Hayes
|
