| Заголовок | The Micropedia of Microaggressions (Board) |
| Агентство |
Zulu Alpha Kilo
|
| Кампания |
The Micropedia of Microaggressions
|
| Рекламодатель |
Black Business and Professional Association, et al.
|
| Бренд |
Black Business and Professional Association, et al.
|
| Дата первой трансляции/Публикации |
2021 / 12
|
| Бизнес сектор | Реклама и связь
|
| История | Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. These subtle but painful interactions are known as microaggressions and they have a significant impact on peoples’ physical and mental health. To help raise self-awareness around this issue, Canada’s largest Diversity, Equity and Inclusion organizations (Black Business & Professional Association, Canadian Congress on Inclusive Diversity & Workplace Equity, Pride at Work, and the Diversity Institute), launched TheMicropedia.org, the first encyclopedia of microaggressions. It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Like other community-driven resources, entries are collected via user submissions. Entries span nine categories and define the harmful impact of the microaggression while providing resources and real-world examples from news, media, and pop culture. By raising self-awareness, The Micropedia will create safer workplaces, institutions and interactions, and have lasting societal impact. |
| Тип медиа |
Анализ ситуации
|
| Agency |
Zulu Alpha Kilo |
| Chief Creative Officer |
Zak Mroueh |
| Executive Creative Director |
Stephanie Yung, Christina Yu |
| Head of Design |
Stephanie Yung |
| Art Director |
Andrea Por |
| Writer |
Christina Roche |
| Design Director |
Jeff Watkins |
| Designer |
Zoe Kim |
| UX/UI Designer |
Damian Simev |
| Account Team |
Rob Feightner, Karla Ramirez, Michael Brathwaite |
| Planning Team |
Spencer MacEachern, Adrian Ver, Patrick Henderson, Sean Bell |
| Agency Producers |
Rebecca Adams, Kenneth Haz |
| Production Director |
Ola Stodulska |
| Partner |
Nadine Spencer, Black Business and Professional Association |
| Partner |
Alex Ihama, Canadian Congress on inclusive diversity and workplace equity |
| Partner |
Wendy Cukier, Diversity Institute, Ryerson University |
| Partner |
Colin Druhan, Pride at Work Canada |
| Studio Director |
James Graham |
| Developers (web) |
Jake Edwards, Kyle Collins, Ariana Emond |
| Production Artist |
Pavel Petriycki, Mila Lukezich, Cecilia Bernasch |
| Production Artists (posters) |
Jeannette and Ashleigh |
| Production House |
Zulubot |
| Director |
Barbara Shearer |
| Production House Producer |
Lauren Schell, Mitch Cappe, Adam Palmer, Jackie Pal |
| Executive Producer |
Tom Evans |
| Cinematographer/DOP |
Greg Bennet |
| Key Grip |
Prassan Patel |
| Editing Company |
Zulubot |
| Editor |
Jessie Posthumus, Felipe Chaparro |
| Animation |
Ashlee Mitchell |
| Post Producer |
Sarah Dayus, Mariya Guzova |
| Online/Colourist |
Felipe Chaparro |
| Motion Graphics |
Mike Sevigny |
| Special Effects |
Jay Baker |
| Audio Production / Scoring |
Pirate Toronto |
| Executive Producer |
Maggie Blouin Pearl |
| Engineer |
Ian Boddy |
| Illustrator |
Nabil Elsaadi |
| 3D Motion Design |
Flavio Carvalho, Steve Kelly |
| Audio Social |
Noah Mroueh |
