Заголовок | Ignite Your Senses |
Агентство | Zulu Alpha Kilo |
Кампания | Ignite Your Senses |
Рекламодатель | Subaru Corporation |
Бренд | Subaru BRZ |
Дата первой трансляции/Публикации | 2022 / 8 |
Бизнес сектор | Спортивные автомобили |
философия | Hot sportscars have always made drivers feel a bit flush. Now Subaru is taking the launch of its all-new BRZ to another level by allowing consumers to literally taste it in the form of a scorching hot sauce. Aptly titled IGNITE YOUR SENSES, the integrated campaign was launched through a dramatic online film. Revolving around a curious pizzeria, the story begins with a customer becoming enraptured by an all-new Subaru BRZ parked outside the restaurant. Seeing what lights this guy’s fire, the chef gives him a unique bottle of hot sauce featuring BRZ branding. And after tasting the bottled-up feeling of the sportscar, the customer’s heightened senses launch him into a fiery BRZ driving fantasy through the city. But the film premise is more than just pure fantasy. A batch of BRZ Hot Sauce bottles have been earmarked for select dealers and surprise and delight giveaways on social media, so consumers can take a “taste drive”. |
Тип медиа | Digital |
Длина | |
Покраска | Alter Ego |
Главный креативный директор | Zak Mroueh |
Исполнительный креативный директор | Wain Choi |
Creative Director/ art director | Kevin Sato |
Creative Director, Copywriter | Vinay Parmar |
Арт-директор | Randy De Melo |
Арт-директор | Mirani Bhatt |
Копирайтер | Karishma Wadia |
Копирайтер | Ryan Kukec |
Head of Design | Stephanie Yung |
Дизайнер | Rasna Jaswal |
Дизайнер | Kevin Sato |
Account Management Team | David Tremblay |
Account Management Team | Corina Wilkes |
Account Management Team | Maura Kelly |
Account Management Team | Hayley Blackmore |
Account Management Team | Robin Scott |
Strategy Team | Heather Segal |
Strategy Team | Carly Miller |
Strategy Team | Shaunagh Farrelly |
Руководитель цифрового формата | Sean Bell |
Менеджер по рекламе | Don Durst |
Менеджер по рекламе | Cynthia Bouris |
Менеджер по рекламе | Gary Sappleton |
Менеджер по рекламе | Curtis Lang |
Продакшн Студия | Asymetric Media Ltd. |
Директор | Kacper Larski |
Оператор-постановщик | Jeremy Snell |
Послепроизводственный этап | Zulubot |
Продюсер | Christine Taranco |
Продюсер | Tom Evans |
Продюсер | Adam Palmer |
Продюсер | Sarah Dayus |
Продюсер | Laura Dubcovsky |
Продюсер | Tim Winchester |
Продюсер | Ola Stodulska |
Продюсер | Jason Pearson |
Продюсер | Colleen Allen |
Интерактивный продюсер | Ece Inan |
Lead AR Artist | Andrew Martin |
Разработчик | Jake Edwards |
Разработчик | Gillian Black |
3D Studio | Studio Soup Limited |
Колорист | Connor Fischer |
Music & Sound Design | SNDWRX |
Звукооператор | Noah Mroueh |
Редактор | Jessie Posthumus |
Editor / VFX Artist | Felipe Chaparro |
Художник по видеоэффектам | Dan Margules |
Художник по графике движения | Cecilia Bernasch |
Фотограф | Patrick Tomasso |
Веб-разработчик | Ariana Emond |
Веб-разработчик | Kyle Collins |
Ретушер | Nabil Elsaadi |
Ретушер | Jim Tinios |
Ретушер | Mila Lukezich |
Studio Director | James Graham |
Исполнитель студии | Jeanette Downes |
Исполнитель студии | Mila Lukezich |
Исполнитель студии | Jenny McCracken |
Bottle | Pepper North Artisan Foods |