ЗаголовокThe Planet’s Scariest Bouquet
Агентство
Кампания The Planet’s Scariest Bouquet
Рекламодатель Environmental Leadership Canada
Бренд Environmental Leadership Canada
Дата первой трансляции/Публикации 2023 / 12
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
История Until recently, Antarctica was considered resistant1 to the effects of climate change. In a recent study published in Current Biology2 it has been revealed that two native species of flowering plants—Antarctic Pearlwort and Antarctic Hair Grass—are growing at scary and unprecedented rates, based on historical comparisons between 2006 and 2019. To coincide with COP28, the annual climate action conference attended by global government leaders, the non-profit Environmental Leadership Canada (ELC) and Zulu Alpha Kilo’s Toronto and New York offices teamed up to introduce “The Planet’s Scariest Bouquet,” bringing renewed attention to nature and what serves as a symbol of the wide-reaching impact of the climate crisis. “As an organization committed to building a new generation of environmental leaders for the health of our planet, this campaign is about inspiration and action,” said Beata Rasitsan, Communications Director at ELC. “We want this campaign to inspire people to push for action from elected leaders. A physical bouquet of these flowers should never exist, and sending a digital bouquet shows your expectation for urgent and ambitious leadership at COP28 and beyond.” The campaign includes a digital film entitled “The Planet’s Scariest Bouquet,” featuring an unsettling arrangement of the now thriving Antarctic flowers. The video goes on to explain that flowers are given to “express love,” “convey sympathy” and “gratitude,” but this bouquet is a “symbol of in-action” and only exists as a result of climate change. The film urges our leaders to act and invites people to send digital versions of the bouquet to their government representatives. There will also be a physical bouquet—a replica of the flowers now growing in Antarctica—on display at the climate conference for decision-makers in attendance to serve as a stark reminder. Two major reports released by the UN this November reinforce the need for Canadian leadership both at home and on the world stage. According to the latest Emissions Gap report, the world is projected to see warming by as much as 2.9 C by the end of the century, largely because current and planned coal, oil and gas projects would emit 3.5 times more carbon than is possible to limit warming to 1.5 C. Canada, already the fourth biggest oil producer in the world, is projected to increase oil by 25% over 2022 levels by 2035, according to the Production Gap report.
Тип медиа Анализ ситуации
Длина
Агентство
Главный креативный директор
Главный креативный директор
ACD
Арт-директор
ACD
ACD
Копирайтер
Копирайтер
Группа планирования
Веб-программирование
Продакшн Студия
DP
Продюсер
Продюсер
Послепроизводственный этап
Редактор
Послепроизводственный этап
Послепроизводственный этап
Музыка
Звук
Музыкальный руководитель
Звукорежиссер
Смешивание
Веб-программирование
Специалист по работе с заказчиками
Помощник оператора
Музыкальный продюсер
Арт-директор

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