ЗаголовокMaillot 45
Агентство
Кампания Maillot 45
Рекламодатель Liberty Seguros
Бренд Génesis Seguros
Дата первой трансляции/Публикации
Бизнес сектор Страхование
Слоган Maillot45
История In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it. That is why we have created the first cycling jersey that warns drivers about the need to reduce their speed near cyclists, cleverly using the same signal recognition system. Vehicles are getting smarter every day, but some drivers still aren't.
философия Maillot 45, first cyclists jersey that act as a dynamic and real time interactive signpost to warn drivers to slow down.
Проблема In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it.
Тип медиа Интерактивный открытый опыт
Длина
Больше информации
Executive Creative Director, EVP
Creative Director
Art Director

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