ЗаголовокCaptain Morgan Trade Marketing BTS
Кампания Captain Morgan Trade Marketing BTS
Рекламодатель Diageo
Бренд Captain Morgan
Дата первой трансляции/Публикации 2023 / 4
Бизнес сектор Крепкие напитки, крепленые вина
История Did you catch our recent campaign with Captain Morgan? We launched the biggest-ever responsible drinking campaign for the brand - an ode to following your own rhythm and 'Enjoy Slow'. Drinkers that are in the legal purchasing age are naturally moderating - they have more fun when they drink and do what feels right when it feels right. So instead of moralizing excess, we chose to celebrate conscious choices with a 90s-inspired slow jam. Working with singer, rapper, and style icon, Bree Runway we took an iconic track, Rhythm of the Night, and peppered it with some seriously slooow vibes reminding people it's ok to sip at their own pace. As always, and as is the nature of the work we do... it's all down to world class collaboration between client and agency teams... massive thanks to the Diageo team, Pulse Films, Universal Music Group , and the incredible crew at VIRTUE Worldwide for making this slow jam a hit!!
Тип медиа Digital

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