Контактная информация

55 Washington Street
Brooklyn NY 11201
Телефон: (+1) 718 599 3101
Электронная почта:
Веб-сайт:

Ryan Mack

Ryan Mack

President
Krystle Watler

Krystle Watler

North American Head of Business Development
Cameron Farrelly

Cameron Farrelly

North American Chief Creative Officer
RG  Logan

RG Logan

Head of Strategy
Marianne Pizzi-Jansen

Marianne Pizzi-Jansen

Head of Client Services
Adam Katzenback

Adam Katzenback

Managing Director, Los Angeles
Rob Newlan

Rob Newlan

Chief Executive Officer, EMEA
Stefan Hackel

Stefan Hackel

Chief Growth Officer, EMEA
Anja Thomsen

Anja Thomsen

Chief Operating Officer, EMEA
Gemma Knox

Gemma Knox

General Manager, London
Aaron Pearce

Aaron Pearce

Managing Director, APAC
Sergio Escamilla

Sergio Escamilla

Managing Director, LATAM

Общая информация

Основной Опыт: Полный комплекс услуг, Социальные медиа, Маркетинг / Творческие услуги, Брендированный контент / Развлечения

Основан в: 2006

Портфолио: 29

Основной Опыт: Полный комплекс услуг, Социальные медиа, Маркетинг / Творческие услуги, Брендированный контент / Развлечения

Основан в: 2006

Портфолио: 29

VIRTUE

55 Washington Street
Brooklyn NY 11201
Телефон: (+1) 718 599 3101
Электронная почта:
Веб-сайт:
Ryan Mack

Ryan Mack

President
Krystle Watler

Krystle Watler

North American Head of Business Development
Cameron Farrelly

Cameron Farrelly

North American Chief Creative Officer
RG  Logan

RG Logan

Head of Strategy
Marianne Pizzi-Jansen

Marianne Pizzi-Jansen

Head of Client Services
Adam Katzenback

Adam Katzenback

Managing Director, Los Angeles
Rob Newlan

Rob Newlan

Chief Executive Officer, EMEA
Stefan Hackel

Stefan Hackel

Chief Growth Officer, EMEA
Anja Thomsen

Anja Thomsen

Chief Operating Officer, EMEA
Gemma Knox

Gemma Knox

General Manager, London
Aaron Pearce

Aaron Pearce

Managing Director, APAC
Sergio Escamilla

Sergio Escamilla

Managing Director, LATAM

VIRTUE Appoints Susie Lyons Head of Strategy, North America

Today VIRTUE, the agency born from VICE announced Susie Lyons as its newest addition to its North America leadership team. 

 

As Head of Strategy, Lyons will oversee the Strategy, Communications Planning and Intelligence teams across VIRTUE’s offices in Brooklyn, Los Angeles and Toronto. 

 

Lyons joins from DDB New York where she served as Head of Strategy. There, she led the strategic vision for the agency and across all clients including Kroger, Capital One, Unilever, and the Tribeca Film Festival. Prior to DDB, Lyons served as VP, Marketing Strategy at the Lifetime Network where she led marketing strategy for all Lifetime and Lifetime Movies linear and editorial campaigns. Throughout her 15 year career, Lyons has worked at other notable agencies including Deutsch LA, 180LA, David and Goliath, Team One and Hill Holiday. 

 

"What attracted me to VIRTUE, aside from partnering with Krystle, Simon and Marianne, and the incredible talent across the network, was the opportunity to do something different and meaningful, something truly at the forefront of pop culture, fueled by the power of VICE; a brand I have admired since reading its magazine as a teenager," said Lyons

 

In her new role Lyons will report directly to Krystle Watler, VIRTUE’s Managing Director, North America.

 

“Susie not only brings incredible experience to VIRTUE, but most importantly, a collaborative attitude and point of view on brands and the industry,” said Watler. “Her track record speaks for itself, and I’m so thrilled to be working closely with her as she leads our brilliant strategy teams and helps myself and the rest of the team to push the agency forward,” said Watler

 

In September, VIRTUE announced new global leadership, appointing Rob Newlan as Global President, Krystle Watler as Managing Director, North America and bringing on Simon Mogren as Executive Creative Director, North America. With Marianne Pizzi as Head of Client Services, Jill Rothman as Head of Production, Daniela Asaro as Head of Integrated Production, and Tara Garcia as Head of Recruiting, Lyons’ appointment rounds out VIRTUE’s North America leadership team. 

 

It’s been a particularly exciting year for VIRTUE, as the agency picked up 28 new clients across North America and 45 across international markets, in addition to taking home one Grand Prix, one Glass Award, 7 Lions and a total of 23 shortlists at the Cannes Lions Festival of Creativity.