| Заголовок | The Swedish Number (98s) |
| Brief | Sweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number. |
| Агентство | Ingo |
| Кампания | The Swedish Number |
| Рекламодатель | The Swedish Tourist Council |
| Бренд | Swedish Tourist Association |
| Posted | Октябрь 2017 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| История | SUMMARY In 2015, the Swedish Tourist Association (STF), dedicated to promoting domestic tourism in Sweden, was facing collapse. To attract younger members and retain current ones, the “Swedish Number” campaign was launched. Anyone with a Swedish number could download a unique app, log in and be randomly connected to a caller from around the world curious about all things Swedish. These conversations reminded Swedes the reasons they loved their country and, in the process, encouraged them to join the STF community. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Исполнительный креативный директор | Björn Ståhl |
| Директор рабочей группы клиента | Joachim Ewert |
| Копирайтер | Magnus Ivansson |
| Арт-директор | Gustav Westman |
| Планировщик счета | Julia Blomquist |
| Делопроизводитель | Ashley Pultz |
| Директор рабочей группы клиента | Seagren Doran |
| Менеджер по рекламе | Magnus Ling |
| Менеджер по рекламе | Jenny Engström |
| Менеджер по рекламе | Johanna Murray |
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