April 26, 2023
Through this chorus, this is the call of an unprecedented movement between KondZilla and MainStreet Records, involving music and video clip, to shed light on the urgent, serious, and routine issue experienced by 18 million* of favelas residents in Brazil. Every day innocent people, mostly… Читать больше
December 14, 2022
Brazilian beer brand presents Petra Milk: a new way of consuming the grain that gives rise to Petra Malt beer. In Brazil, FIFA World Cup is a long-awaited event by both sports fans and beer brands, as there is a natural appeal to the consumption of their products. And Brazilians love cheeri… Читать больше
May 13, 2022
Created by BETC HAVAS, the action 'Joga Na Subida' (The Unlevel Playing Field) seeks to show the chasm between investments in men's and women's football in Brazil Despite the great advancement of women's football in recent years, Brazil is still far from being the country of football for the… Читать больше
May 5, 2022
Created by BETC HAVAS, the initiative continues the HerShe platform by Hershey’s, brings several meanings to the word that is still absent in the main dictionaries in Brazil The main Portuguese dictionaries have thousands of lexical units and meanings that make us even assume that, in the c… Читать больше
March 6, 2020
Created by BETC São Paulo, campaign reinforces “Her” and “She” presented in its chocolate’s name You probably haven't noticed until now, but the brand Hershey's has Her and She in its name. That was the starting point, in partnership with BETC São Paulo, to promote and value female talent.… Читать больше