| Заголовок | My Toolstation |
| Агентство |
Havas CX helia
|
| Кампания |
My Toolstation
|
| Рекламодатель |
Toolstation
|
| Бренд |
Toolstation
|
| Дата первой трансляции/Публикации |
2021 / 8
|
| Бизнес сектор | Инструменты, товары "сделай сам"
|
| История | Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation. |
| философия | Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. |
| Проблема | Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. |
| Результат | The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation. |
| Тип медиа |
Digital
|
