| Заголовок | Travel As You Are |
| Агентство | Laundry Service |
| Кампания | Travel As You Are |
| Рекламодатель | Orbitz, LLC |
| Бренд | Orbitz |
| Дата первой трансляции/Публикации | |
| Бизнес сектор | Турфирмы, туроператоры |
| История | Orbitz is in a highly competitive category. Growing the business required more than just smart messaging; it took meaningful positioning. We worked with Orbitz to refocus the brand on an important, underserved community: LGBTQIA+ travelers. Orbitz relaunched the brand with a message encouraging the LGBTQIA+ community to travel as their authentic selves, on their own terms, not the ones society created for them. The campaign launched with a brand film featuring real couples, all-LGBTQIA+ cast and featured a newly recorded version of “You Don’t Own Me” (popularized by Lesley Gore in 1963) performed by acclaimed R&B singer/songwriter Serpentwithfeet. The campaign included RTB-driven :15s videos, social content and a TikTok activation. |
| Тип медиа | Анализ ситуации |
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