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Calle del Principe de Vergara 43-5°
Madrid 28001

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HoC Madrid

Calle del Principe de Vergara 43-5°
Madrid 28001

Об Агенстве

HOC Madrid was founded in 2016. The team around Gerardo Mariñas (Managing Partner) is made up of 105 experts from our three specialized agencies with more than 20 years presence in the Spanish market.

As part of the global leading independent agency group, we provide unparalleled integrated business solutions and build Best Brands for our clients through outstanding agency talent, technology and superior client service by combining creativity, media and data using "ÜberCreativity" as our driving force. 

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Философия & Преимущества над конкурентами

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market. 

Описание сети

As a result of the Serviceplan Group’s growth since its founding in 1970, over 40 specialist agencies have come into being. Today, these are all independent and partner-managed under the umbrella of Serviceplan Holding and the associated agency brands Serviceplan, Mediaplus, Plan.Net. 

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