| Заголовок | Things are a little different here on Saturday nights |
| Агентство |
IPNY, Inc.
|
| Кампания |
Not your typical evening at the museum
|
| Рекламодатель |
Brooklyn Museum
|
| Бренд |
Brooklyn Museum
|
| Дата первой трансляции/Публикации |
2017
|
| Бизнес сектор | Музеи и памятники
|
| История | As Brooklyn’s demographics changed, the Brooklyn Museum became hipper to attract a younger audience. The Museum started a series of Saturday night social events and got attendees to enroll in its prospect database. This award-winning series of posters not only built a more contemporary personality for the Brooklyn Museum, but spread the word in a fun, engaging way. |
| Результат | Attendance shot up and continued for as long as the programs lasted, with the majority of attendees becoming new museum members. |
| Тип медиа |
Печать
|
