| Заголовок | Thirteen is Worth Fighting For (Bus Shelter) |
| Агентство | IPNY, Inc. |
| Кампания | Thirteen is worth fighting for |
| Рекламодатель | PBS Thirteen |
| Бренд | PBS Thirteen |
| Дата первой трансляции/Публикации | 2017 |
| Бизнес сектор | ТВ/Радио программы и станции |
| История | With Congress making noise about defunding the Corporation for Public Broadcasting in its new budget, THIRTEEN, the nation’s most- watched public television station, launched a campaign to 1) raise the ire of its passionate New York viewers, 2) inspire contributions, and 3) encourage subscribers to tell their local representatives to lobby against the impending cuts. This is a call-to-arms approach that transcends the well-bred fundraising appeals Public Television is known for. |
| Тип медиа | На открытом воздухе / вне дома |