| Заголовок | Blood Cancer Awareness Month |
| Агентство | IPNY, Inc. |
| Кампания | Blood Cancer Awareness |
| Рекламодатель | The Leukemia & Lymphoma Society® |
| Бренд | The Leukemia & Lymphoma Society |
| Posted | Январь 2018 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| История | The goal was simple: Leverage Blood Cancer Awareness Month to raise $300,000 in donations. Our digital strategy combined a tailored email program with a dedicated microsite. Both presented powerful reasons to donate to LLS along with an ever-present visual demonstration of the progress being made towards our goal. |
| Результат | Ahead of schedule and within budget, our integrated digital campaign surpassed goals by 50%, generating $450,000 in donations in just one month. |
| Тип медиа | Digital |
| Длина |