| Заголовок | Business Loan |
| Агентство | IPNY, Inc. |
| Кампания | The Radio Hour |
| Рекламодатель | Astoria Bank |
| Бренд | Astoria Bank |
| Posted | Январь 2018 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | Astoria Bank’s investment in radio may seem so 20th century, yet the campaign was popular with their New York City and Long Island audiences. Over the past two years IP produced over an hour’s worth of targeted, brand-building radio. Some was retail-focused and some synergized with targeted print to engage small business owners. |
| Результат | These radio ads played a significant role in increasing leads from small businesses and reshaping the bank’s perception as a modern and technologically advanced institution. |
| Тип медиа | Радио |
| Длина |