Заголовок | Who's the hero behind the mask? |
Агентство |
IPNY, Inc.
|
Кампания |
Who's the hero behind the mask?
|
Рекламодатель |
Dana-Farber Brigham Cancer Center
|
Бренд |
Dana-Farber Cancer Institute
|
Дата первой трансляции/Публикации |
2020 / 5
|
Бизнес сектор | Больницы, медицинские учреждения и медицинские услуги
|
История | The initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general. Dana-Farber is featuring these heroes and reposting/retweeting community posts as part of an ongoing campaign on their social media, Institute wide email bulletins, and on their COVID-19 resource center web site page. Community posts are aggregated using the #MyDanaFarberHero hashtag on the web page and shared with the front liners. |
Тип медиа |
Социальные медиа
|
Chief Creative Partner |
Bruce Lee
|