ЗаголовокWho's the hero behind the mask? (Mosaic)
Агентство
Кампания Who's the hero behind the mask?
Рекламодатель Dana-Farber Brigham Cancer Center
Бренд Dana-Farber Cancer Institute
Дата первой трансляции/Публикации 2020 / 5
Бизнес сектор Больницы, медицинские учреждения и медицинские услуги
История The initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the

hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general.


Dana-Farber is featuring these heroes and reposting/retweeting community posts as part of an ongoing campaign on their social media, Institute wide email bulletins, and on their COVID-19 resource center web site page. Community posts are aggregated using the #MyDanaFarberHero hashtag on the web page and shared with the front liners.

Тип медиа Социальные медиа
Chief Creative Partner

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