Insights from IPNY, Inc.

Sonic branding is a proven way to motivate your target. But not the careless way many DTC marketers are using it. Music can work wonders. I was part of the agency that helped United Airlines adopt Rhapsody in Blue as their sonic signature. The score fit the brand perfectly. Gershwin&rsquo… Читать больше

As published in MM&M In the coming year, healthcare providers will become better acquainted with the uses for and limitations of Artificial Intelligence. Specifically, we’ll get a better feeling for where it can have a positive impact, how to manage it, and how to advocate for i… Читать больше

Dana-Farber’s Guide to Inclusive Behaviors Dana-Farber’s Guide to Inclusive Behaviors IPNY’s work for Regeneron generates empathy by allowing the audience to project into the stories of others. The emph… Читать больше

Using neuroscience to motivate people and overcome biases to diverse communities. This piece is part of a series on targeted health care marketing, highlighting stories from people in the trenches throughout the industry. Read the first story in the series. People are notorious… Читать больше

IPNY is proud to announce winning a Distinction eHealthcare Leadership Award for their Regeneron campaign, Mono WHAT? (Taking Aim Against COVID) in the category, Best COVID-19 Pandemic Related Communications. This was the only award given in the Pharma or Medical … Читать больше