ЗаголовокThe 54-Second Watch (118s)
Кампания The 54-Second Watch
Рекламодатель Fondation Emergence
Бренд Fondation Émergence
Дата первой трансляции/Публикации 2023
Бизнес сектор Права человека
История Around the world, LGBTQ+ people face daily violence. But the statistics paint an even darker picture. Intolerance kills. Abuse and discrimination lead to suicides and murders, cutting average life expectancy by years. To denounce this injustice, we designed an object just as unfair, a watch that loses a decade oven one lifetime. Removing 6 seconds every minute: The 54 second watch. Ten copies were engineered in Switzerland by assembling custom high precision movements. The watch was featured in print and out-of-home advertising using press photos of violence against LGBTQ+ people.
Тип медиа Брендированный контент

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