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| Заголовок | Bring On Winter |
| Агентство | Host Havas |
| Кампания | Bring On Winter |
| Рекламодатель | Air New Zealand ANZ |
| Бренд | Air New Zealand |
| Дата первой трансляции/Публикации | 2019 / 5 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| История | Famous author George RR Martin was suffering from a famous case of writer’s block. After the conclusion of the TV show, fans were frantic to read his next Game of Thrones book. Problem was, between media obligations, red carpet interviews and constant pressure from fans, Martin was five years overdue, and refused to even give a deadline. So, Air New Zealand created a campaign offering George a free work-cation to New Zealand, using our inspiring country at the bottom of the world to get away from life’s pressures and finish his book. Two days later, George shared the campaign with his millions of fans. He even gave Air New Zealand permission to imprison him in their beautiful homeland if he didn’t have the next book finished by July 2020. The world finally got its release date, and Air New Zealand got the world’s attention. |
| Тип медиа | Социальные медиа |
| Длина | |
| Исполнительный креативный директор | Jon Austin |
| Креативный директор | Matt Ennis |
| Креативный директор | Josie Burns |
| Продюсер вещания | Stephanie Cameron |
| Продюсер цифрового формата | Olivier Boulbain |
| Senior Planner | Phil Pickering |
| Head of Design | Nic Adamovich |
| Дизайнер | Michael Macgregor |
| Senior Digital Design | Adam Przybylski |
| Техническое руководство | Yoann Bernex |
| Senior Front End Developer | Melanie Devonshire |
| Управляющий партнер | Ant Moore |
| Senior Account Director | Laura Mahony |
| Senior Account Manager | Catherine Duff |
| General Manager Global Brand and Content Marketing | Jodi Williams |
| Senior Manager Brand Marketing | Erica Beagley |
| Senior Manager Commercial & Strategic Projects | Pip Erikson |
| Brand Marketing Manager | Grace Blewitt |
| Менеджер социальных медиа | Maria Hahn |
| Social Media Specialist | Tara Ryan |