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Executive Creative Director Europe for iris Worldwide based in London. Co-wrote and designed the Urgent Genius book for Thames and Hudson. Developed Step Inside The Circuit - Johnnie Walker's F1 award-winning branded content platform. Creative lead of the London2012 mascots design team. Wenlock and Mandeville are the first customisable Olympic and Paralympic mascots. And the second best selling merchandise after the Team GB kit during the games. Spoke at SXSWi 2011& 2012 on the subject of Urgent Genius with Jon Burkhart. Spoke at Spikes Asia 2011, 2013, 2014, 2015 & 2016, Social Media Week 2012 & 2013 in Singapore, Dubai Lynx 2014 and Mumbrella Sports Marketing Summit 2016 Sydney Judged Spikes Asia Innovation 2015, Dubai Lynx Integrated, digital, promo 2015, Adstars Korea 2015 & 2016, APAC EFFIES 2017.