ЗаголовокBank on the Now
Кампания Bank on the Now
Рекламодатель CIBC
Бренд Simplii Financial
Дата первой трансляции/Публикации 2023 / 6
Бизнес сектор Банковские и финансовые услуги, инвестиции, биржевые маклеры
философия Simplii Financial launches Bank on the Now platform to help clients to seize the moment Created by Broken Heart Love Affair, the fresh approach demonstrates the contrast between the digital bank and its peers Simplii Financial, one of Canada’s leading digital banks, unveiled a new brand platform and modern look with the goal of helping Canadians Bank on the Now. The refresh is part of a multi-year initiative to build on the bank’s ambition to be a leader in direct banking. The branding, developed by Broken Heart Love Affair, introduces a new logo, a vibrant magenta and neon green, and black colour palette, editorial-style images in black and white that capture raw and candid moments, as well as three dots borrowed from the ‘i’s in Simplii. The campaign is anchored by a 60-second digital and social ad, programmatic and display ads, and out of home advertising. The black and white spot features human moments in near-suspended animation that precedes action–highlighting that we exist, change, and create in the now, resolving in the tagline Start Your Engines. In one scenario, a man is shown pulling back on what audiences eventually realize is a huge slingshot strung between a pair of trees. While the slingshot itself is never shown, we see the man straining to pull it backward, his bare feet digging into the ground below, the trees audibly creaking as they are bent down by his actions. In another scenario a greyhound sits inside an elevator, eager to bolt as soon as the doors open. In another, a young woman is shown standing outside and viewers see her feet beginning to smoke, accompanied by the sound of squealing tires. Another spot shows a man winding up to deliver what is shaping up to be a monumental kick to the rear of a colleague. Each spot ends just as all of that latent energy is about to be released, abruptly transitioning from the black and white imagery to the bright visuals of the revamped Simplii Financial logo, accompanied by the all-caps message “START YOUR ENGINES.”
Тип медиа На открытом воздухе / вне дома
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Главный креативный директор
Директор по стратегии
SVP Strategy
Креативный директор
Creative Director/ art director
VP Client Success
Директор рабочей группы клиента
Руководитель группы по связям с рекламодателями
Руководитель группы по связям с рекламодателями
Account Coordinator
SVP, Executive Producer
Junior Producer
Продакшн Студия
Исполнительный продюсер
Костюмы / Стилист
Управляющий производством
Casting Director
Редакционная компания
Executive Post Producer
Заместитель редактора
Художник по видеоэффектам
Executive Producer Color
Продюсер по цвету
Audio House
Music Composer / Audio Director
Исполнительный продюсер
Sound Design and Mix
Multicultural Agency

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