Beverley Hammond, Partner and Chief Business Officer at Broken Heart Love Affair today welcomed Tyler Robson to the agency in the new role of EVP, Managing Director.
Robson brings significant management and leadership experience to Broken Heart Love Affair, first from Mosaic where he spent ten years working on key accounts like Kraft Heinz TD, Loblaw and Disney to name a few, ultimately moving into a management role where he also oversaw the Samsung business; and from Cossette where he led a team spanning more than 15 accounts including Google, YouTube, SickKids, Indigo, Egg Farmers of Canada, Intuit, and McDonald’s, among others.
“Tyler is a talented brand and business leader known for his deep client relationships, his commitment to people development, and his operational acumen, all of which will be critical to his role with us. But it’s his humanity, his empathy, and his commitment to the power of great creative to build business, that makes him uniquely suited to our mission and special culture”, said Hammond. Adding, “we are thrilled he chose us.”
“The decision to pursue a role at Broken Heart Love Affair was easy,” Robson said. “I am so aligned to the purpose of this agency and, of course, excited by what we have all been seeing since BHLA burst onto the scene - transformative brand work that is making a massive difference, not just for their clients, but across categories. I can’t wait to be surrounded by this like-minded group of talented people who obsess over being the best in the industry.”