Insights from VCCP US

  Today, Dairylea launches ‘Discovery Days’, an integrated campaign in partnership with Trainline, with global creative agency of record VCCP London, Publicis Media and Channel 4. The vast, multi-platform campaign aims to highlight the importance of children’s unstructured play. ‘Dairylea D… Читать больше

New Global Brand Platform from the Drinks Disruptor Inspires a New Wave of White Claw Consumers to Get Up, Get Out, and Get Together for Real   Despite the world being more connected than ever through technology and social media, many consumers have never felt lonelier.  The creators of Whi… Читать больше

  Cadbury, in partnership with its global agency of record, VCCP, is relaunching the integrated campaign 'The Big Win Win' for the second consecutive year, continuing its support for local shops and their vital role within communities. The Big Win Win is a nationwide campaign from Cadbury d… Читать больше

  O2 has today unveiled a new campaign celebrating the exclusive benefits of its Priority offering in the first phase of a new fully integrated campaign titled ‘Only O2/Priority’, from its agency of record VCCP London. Priority is O2’s award-winning customer rewards scheme which offers its … Читать больше

  Forget your deep fried Mars bar or peanut butter and jam sandwich, the latest crazy culinary combo doing the rounds? Milk and crisps. Specifically, milk and Extra Flamin’ Hot crisps. The newest snack brand from PepsiCo, ‘Extra Flamin’ Hot’, went on sale to consumers last week amidst great… Читать больше