ЗаголовокSecret Escapes - Lexus UX
Агентство
Кампания Secret Escapes
Рекламодатель Toyota Motor Corporation
Бренд Lexus RX SUV
Дата первой трансляции/Публикации 2019 / 5
Бизнес сектор Автотранспорт
философия THE&PARTNERSHIP AND LEXUS EXTEND PARTNERSHIP WITH SECRET ESCAPES
Following the success of last year’s partnership, Lexus and Secret Escapes are back to
showcase the design credentials of the all-new Lexus UX to discerning travellers in the UK.
Together, the car brand and luxury travel company are embarking on urban adventures
around the country to promote how its sleek design, modern luxury and smart technologies
make the Lexus UX perfect for any city road trip.
Running for 10 weeks and building on the buzz already created by the Lexus UX’s launch
campaign, Secret Escapes’ UK audience of 22 million design-loving members will be taken
on a journey in the Lexus UX with interior design influencer Sommer Pyne, visiting some of
London and Edinburgh’s most striking attractions and hand-picked hotels.
The story will unfold on social, with audiences following city explorers @housecurious and
her husband on Instagram as they visit the trendiest hangouts and some of the finest design
hotels in the country.
Content will also position the Lexus UX as the perfect vehicle for urban escapes across
websites, social platforms and display; reaching new audiences and converting test drive
leads online. A Lexus Escapes’ microsite will also amplify the partnership, sitting within the
Secret Escapes’ main website and featuring bespoke, expert city guides, a look book of the
world’s best design hotels and a recommendation of curated high-end properties.
Throughout the partnership, holiday-goers making a domestic booking with Secret Escapes
will be invited to enter a prize draw for the chance to win use of a Lexus UX for their
staycation. There will be two winners each week for the duration of the partnership, with the
competition managed and fulfilled by Lexus UK.
Тип медиа Digital

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