ЗаголовокMINI Big Love Campaign
Агентство
Кампания MINI Big Love Campaign
Рекламодатель BMW/MINI
Бренд MINI
PostedСентябрь 2022
Бизнес сектор Автомобили с кузовом-купе и кабриолеты
История Countries: Japan, Korea
Marketing Channel: TikTok
Influencer Types: Premium lifestyle creators with unique professions
Content Type: Short TikTok videos
философия Promoting the new MINI 3 and 5 door hatchback automobiles through creative and fresh contents.
Collaborating with mega lifestyle influencers in Korea and Japan.
Bringing together passion and creativity with the car, while focusing on the overall idea of BIG LOVE.
Positioning MINI as the brand full of inspiration, innovation, energy, community and passion.
Highlighting features of the new MINI models such as functionality, design and quality.
Проблема Targets younger Korean audience to promote MINI's new 3 and 5 door hatchback launch
Create fresh and premium content strategies on TikTok to reach virality
Результат Impressions: 14,000,000
Views: 4,000,000
Engagement Rate: 18%
Тип медиа Социальные медиа
Больше информации http://ajmarketing.io

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