Insights from the agency Amplify

With the Women’s World Cup in full swing, and early signs suggesting that it will break records for attendances and global viewing figures (double what France ‘19 managed to pull in), all eyes are on what’s next for the sport. It’s clear that Women’s football is going through a period of vas… Читать больше

  To attract Gen Z, the ad industry needs to steer away from social drinking as the default activity. My entire soul shudders when thinking about that moment when it’s about 5pm on a Thursday and someone suggests we all go down to the pub. As a young creative in the ad industry who doesn’t … Читать больше

  As someone who doesn’t watch Love Island, it’s been a pretty quiet summer for my TV. Since the Women’s World Cup started in July, my TV has been on when I should be asleep, but it’s been worth it as I’ve been watching and following, supporting the Super Falcons, whilst having a soft spot … Читать больше

  The storefront was turned into a watery paradise to illustrate Nakheel’s offering, including Palm Jumeirah. Stage and fashion designer Stuart Nunn worked with Amplify on the initial design direction for the windows. Nunn worked alongside artist and Amplify creative Lucy Gregory to use a r… Читать больше

  The Barbie Movie turning the world pink in a media Blitzkrieg. A manufactured rivalry with Christopher Nolan’s Oppenheimer. A behind-the-scenes shot of Hugh Jackman’s return as Wolverine a year before Deadpool 3’s release. Tom Cruise’s Mission Impossible to single-handedly save cinema by … Читать больше