Insights from Amplify

  My name is Chelsea Mtada. I am a creative strategist at Amplify in London and have been working in advertising and media for six years. I usually slap Gen Z on to my title, given the year in which I was born, but the truth is, I not so secretly admire the creative expression and experimen… Читать больше

  Only around 30% of the dialogue in Quentin Tarantino's 'Inglourious Basterds' (2009) is English, the rest is subtitled. So should it technically be considered a 'foreign language film'? In the words of The Academy, a foreign language film is; "a predominantly non-English speaking motion p… Читать больше

  Amplify, the global creative agency that specialises in experience and culture, has launched a new report on the future of influencer marketing that concludes brands need to move away from a transactional mindset and focus on fostering genuine relationships with creators. The report, whic… Читать больше

Over the last few years, we’ve seen a rise in campaigns breaking formats and bending reality all in the name of fun. Whether it’s a fake celebrity ambassador, mixed reality stunt, anamorphic billboards, or all the other ways we can break formats – these campaigns gain traction by challengin… Читать больше

  ​In case you were living under a rock, asleep, or daydreaming at your job last month, you might have missed a woman from Atlanta, USA, Reesa Teesa, breaking the internet. Not Kim Kardashian. Reesa Teesa. The brand world is confused. 10-minute long TikToks, all gaining over a million views… Читать больше