Since our inception in 2008, Zulu’s success has been underpinned by an operating philosophy and a set of strong agency values that guide every decision we make. How are we different? One of our secret ingredients is not chasing growth for growth’s sake. We only align ourselves with clients where the chemistry and fit are strong. This is ultimately what leads to world-class work and true partnership.
Our operating philosophy can be summarized in these four beliefs:
Fortune favors the bold. Our creative and business success is anchored by challenging the status quo and established norms in pursuit of excellence. We embrace change and inspire our clients to move beyond their comfort zone.
GROWTH IS NOT THE END GAME
One of our secret ingredients is not chasing growth for growth’s sake. We’ve seen too many great agencies grow the wrong way, take their eye off the ball and lose what made them great in the first place. Zulu is driven to be great, not big.
HONESTY & STRAIGHTFORWARDNESS
A truly collaborative team is honest and straightforward with one another. We’re wired to be direct, so you always know where we stand. If we screw up, we raise our hand and tell you so. That builds trust with both staff and clients, and trust is the foundation for creating amazing work.
We don’t divide ourselves into departments. Instead, everyone at Zulu is part of a single company-wide creative group. Whether someone does finance, production, accounts, or strategy, at the end of the day our common goal is to be part of groundbreaking creative work.