We believe two things separate us from others. The first is our focus on creating the world’s most compelling commercial content—and that means work that changes behavior. Everybody talks about doing great work, our standing as Cannes Network of The Year for the last two years, and winning the Gunn Report in 6 of its 10 years is proof that we’re serious.;We’re also relentless reductionists. The world is full of complicators, our job is to quickly shed what’s extraneous and get to what’s really important.;Which is why this answer is only 96 words instead of the 250 you gave us.