| Заголовок | When Red Balloons Fly |
| Brief | A lonely little boy makes a late-night phone call to 911 in search of his mother who has gone to heaven. The gentle-hearted police officer on the other end of the call tells the boy that he can communicate with his mother by attaching messages to red balloons and releasing them into the sky. This is a tale – based on a true story – of the kindness that helps a little boy let go of his pain and loss and treasure memories to remember. |
| Агентство |
Havas Taipei
|
| Кампания |
When Red Balloons Fly
|
| Рекламодатель |
Kingston Technology
|
| Бренд |
Kingston
|
| Posted | Ноябрь 2016 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника
|
| История | In 1998, the memory-stick was invented and it created a new revolution of saving files .All of the memory sticks emphasize on how quickly they can store files or how big their capacity is, but for consumers, touching and unforgettable memories are the most important. We decided to transform touching “memory” stories into movies to bring out people’s tears ---this is “When Red Balloons Fly”. |
| Тип медиа |
Веб-фильм
|
| Главный креативный директор |
Fish Chen
|
| Копирайтер |
Fish Chen
|
| Копирайтер |
Chinchin Chien
|
| Арт-директор |
Marvin Liu
|
| Арт-директор |
Jay Chen
|
| Арт-директор |
Mon Lai
|
| Директор рабочей группы клиента |
George Bai
|