Grant Owens - Beyond brand purpose
“We need to think beyond the labels, about the product and the experience.”
In this episode, I talk with Grant Owens, Chief Strategy Officer at Critical Mass, a digital experience design agency. We talk about the future of branding, beyond brand purpose, beyond labels, even beyond brands themselves.
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SHOW NOTES
In this episode, I talk with Grant Owens, Chief Strategy Officer at Critical Mass, a digital experience design agency. We talk about the future of branding, beyond brand purpose, beyond labels, even beyond brands themselves.
We talk about:
Brand purpose
Customer insights
Digital experiences
Brand strategy
The future of branding
How marketeers think to much in labels
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This episode is supported by HolaBrief
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