Golden Drum is more than an international competition of creative advertising and more than its legendary parties and the award shows. It is made to inspire. It is inspiring amazing work of the best creatives of the world, inspiring true friendships and everlasting bonds.
Theme of the 28. Golden Drum Festival - REBULDING CONNECTION.
The world is /on so many levels/ becoming increasingly digital. With online interactions taking over, we're slowly losing sight of the Fundamental component of our existence, that of human connection. The lack of in-person companionship has starkly emphasized the need to build and reinforce our personal and business relationships.
Everything relates to human connection. We are social creatures, we love to interact. Technology allows us to do it more effectively, but it cannot substitute the magic of a human touch. Real-life experiences fuel our emotions and our creativity, from closeness to presence forming the core human relationships. As a powerful source of resilience, kindness, compassion – connection now matters more than ever.
The Golden Drum Festival is REBUILDING CONNECTION with a strong desire to reunite, reconnect, and reignite creativity.