“#LikeAGirl” from Leo Burnett London wins the Grand Prix at ADCE Awards 2015

ADCE

Press Release
Sunday 18 October 2015

“#LikeAGirl” from Leo Burnett London wins the Grand Prix at ADCE Awards 2015

• Leo Burnett steals the show with a total of 7 Gold, 1 Silver and the overall Grand Prix at 24th edition of ADCE Awards
• 25 Gold, 44 Silver and 110 Nominations awarded from a total of 667 entries from 21 European nations
• 2015 Awards took place during 2nd European Creativity Festival, held 15-17 October at Disseny Hub, Barcelona
________________________________________

Leo Burnett London has been awarded the Grand Prix at the 24th Best of European Design and Advertising ADC*E Awards for its campaign “#LikeAGirl” for Procter & Gamble brand Always. The jury, comprised of 51 leading European creatives from 18 nations, met at the Disseny Hub Building in Barcelona on Thursday 15 October.

#LikeAGirl is a social experiment that recruited real women, men, boys and pre-pubescent girls and asked them to show what it physically meant to run like a girl, throw like a girl and do other similar actions.

The campaign quickly became a worldwide hit success, scooping a remarkable nine Pencils at the 2015 D&AD Awards, including a coveted Black Pencil. It now has another prestigious accolade to add to its incredible honours list: the 24th ADCE Grand Prix.

The Champions League of Creativity
The ADCE Awards are unique in that only creative work that has been awarded at a local European show can qualify, ensuring an elite selection in which every single entry that a judge sees has already been nominated as a standout piece of creative.

In total, there were 667 creative works from 21 different European nations entered into the 24th edition of the Best of European Design and Advertising ADC*E Awards.

The 25 winning works awarded “Gold” in the different categories were:

Film & Radio:
1.1. TV Commercials: “Goth Girl” by Heimat, Berlin (Germany) for Hornbach
1.2. Sound Design: “Goth Girl” by Heimat, Berlin (Germany) for Hornbach
1.3. Film & Radio/Other: “37 Days” by La Cavalerie (France) for ATLANTIC GROUPE
1.4. Film & Radio/Other: “#LikeAGirl” by Leo Burnett London (UK) for Procter & Gamble

Print & Outdoor:
2.1. Poster Advertising: “Instaposters” by Instinct (BBDO Group) (Russia) for Nike
2.2. Magazine & Trade Advertising: “Suffocation” by Leo Burnett London (UK) for Karma Nirvana
2.3. Mailings: “Suffocation” by Leo Burnett London (UK) for Karma Nirvana

Interactive:
3.1. Websites: “#Project 360” by Heye GmbH (Germany) for Mammut Sports Group AG
3.2. Online Advertising: “#happytohelp” by DDB & Tribal Worldwide, Amsterdam (Netherlands) for KLM Royal Dutch Airlines
3.3. Mobile Applications: “Adventures of Poco Eco” by Possible CEE (Hungary) for iamyank
3.4. Digital Content: “#LikeAGirl” by Leo Burnett London (UK) for Procter & Gamble

Design:
4.1. Editorial: “Strange Plants” by Folch (Spain) for Zioxla
4.2. Packaging: “Magic Tape” by Kolle-Rebbe GmbH (Germany) for 3M Deutschland GmbH
4.3. Motion Graphics: “X Road Explainer” by Tolm (Estonia) for Cybernetica
4.4. Environmental Design: “Grafting Architecture” by Bildi Grafiks (Spain) for Institut Ramon Llull
4.5. Design/Other: “The Lampedusa Door Stopper. Open Doors for Refugees.” by Scholz & Friends (Germany) for CUCULA

Promotions & New Media:
5.1. Promotions: “Rechts gegen Rechts- Der unfreiwilligste Spendenlauf Deutschlands” by Grabarz & Partner/GGH Lowe (Germany) for ZDK Gesellschaft Demokratische Kultur gGmbH
5.2. Ambient Use of Media: “Departure Board” by Leo Burnett London (United Kingdom) for Amnesty International
5.3. New Use of Media: “IKEA PS 2014” by Instinct (BBDO Group) (Russia) for IKEA

Innovation & Integration:
6.1 Integrated Campaigns: “There is No Bigger Prize than Sharing” by Leo Burnett Madrid (Spain) for Loterias y Apuestas del Estado
6.2. Content Ideas: “#LikeAGirl” by Leo Burnett London (UK) for Procter & Gamble
6.3. Best Use of Technology: “The Banner That Makes You Like Banners” by BBDO Russia Group / Proximity Russia (Russia) for 3M
6.4. Creative Strategy: “#LikeAGirl” by Leo Burnett London (UK) for Procter & Gamble

7.1 European Student of the Year: Tom Watkins (UK), University of Lincoln for “When I’m a Dad”.
7.2 European Young Creative of the Year: Daniel Strugariu & Ruxandra Papac (Romania), McCann Erickson Bucharest for “Sunday Grannies”.

Winning work will be showcased in the ADCE Annual 2015 and through a touring exhibition around Europe. The ADCE Awards also provide the opportunity for entry into The CUP, the prestigious trophy from the Intercontinental Advertising Festival. The CUP is only open to finalists and winners from the top continent advertising competitions: AdFest, FIAP, The Golden Drum and ADCE. For a full list of winners, visit http://www.adceurope.org/awards

Facts & Figures
About the 2015 Awards
• 51 judges from 18 European countries
• 667 works from 21 European countries competing
• 180 awarded works:
o 110 Nominations
o 44 Silver
o 25 Gold
o 1 Grand Prix

2015 Jury Presidents:
• Advertising Print & Outdoor: Rosie Arnold, Deputy Executive Creative Director at BBH (United Kingdom)
• Film & Radio: Marcelo Lourenco, Creative Director, Fuel Lisboa (Portugal)
• Interactive & Mobile: Farid Mokart, Creative Chairman and CEO Co-Founder at Fred & Farid (France)
• Integration & Innovation: Joakim Labraaten, Creative at Forsman & Bodenfors (Sweden)
• Design: Astrid Stavro, Founder and Creative Director at Atlas (Spain)
• Promotions & New Media: Mattias Harbeck, Executive Creative Director and Partner at Serviceplan (Germany)
The 2nd European Creativity Festival
Judging of the ADCE Awards took place during the 2nd European Creativity Festival. Created to celebrate and recognize the art of creativity, graphic design and new creative solutions, the Festival featured a packed programme of lectures, creative panels and talks delivered by the most creative, innovative and inspiring people from across Europe.

Speaking at the Festival, ADCE President and Jury President Amir Kassaei summed up the event: “It’s been another great year. Once again the quality has been high and the highlights have really stood out. It’s been an inspiring weekend and #LikeAGirl is a worthy winner of the Grand Prix. Like all great ideas, it has a great insight and amazing way of executing it. Congratulations to Leo Burnett London!”

To listen to any of the talks from the weekend, delivered by names including Nils Leonard, Rosie Arnold, Farid Mokart, D&AD, and the special ‘Judges Discussion’ sessions revealing the inner workings of each jury, visit the ADCE YouTube channel and Facebook page.

Notes to Editors

For more information, contact:
Mercè Segú
Executive Director
Art Directors Club of Europe
Tel. +34 93 256 67 66
Tel. +34 629836939
merce@adceurope.org
www.adceurope.org

For press enquiries, email press@adceurope.org

Follow us: Twitter / Facebook / YouTube

About the Art Directors Club of Europe

The Art Directors Club of Europe (ADCE) is a not-for-profit association headquartered in Barcelona comprised of professional clubs and associations of graphic design and advertising from 18 European countries: Austria, Cyprus, Croatia, Czech Republic, Estonia, Finland, Germany, Iceland, Italy, Portugal, Russia, Romania, Slovakia, Slovenia, Spain, Switzerland, United Kingdom and Ukraine.

Founded in 1990, the ADCE strives to foster excellence in graphic design and advertising creativity at a European scale. The association represents more than 4,500 professionals from the field and internationally spotlights the best works accomplished at a local scale through its annual European awards. The association’s current president is Amir Kassaei, Chief Creative Officer at DDB Worldwide, and one of the most recognised advertising creatives in the world.