France wins 4 awards at EACA Euro Effies 2018 Ogilvy is Agency of the Year!

Two French agencies: McCann Paris and Proximity BBDO were awarded two Silvers at the Euro Effie Awards Gala in La Madeleine, Brussels last night.

Colorista L'Oréal Paris has brought McCann Paris two Silver awards. The agency was also awarded a Bronze for the campaign #KeepGoing. Proximity BBDO has taken home a Bronze award for their campaign Sebastian – Twisted.

In total, at this year’s Euro Effies, 15 campaigns from 7 countries across Europe were awarded 20 trophies. The winners were selected by an international jury of senior agency and client representatives chaired by Adrian Farina, Senior Vice President Marketing at Visa.

As a jury chair Adrian, commented: "I'm honoured to chair the Euro Effies this year. An effectiveness award is in my view the most important recognition that a marketing campaign can aspire to get, as it values the most important role of our work: the ability to drive tangible outcomes for the business.’

At the second edition, Positive Change Euro Effie Awards, have received impressive entries in three categories: Environmental: Brands, Social: Brands and Social: Non-Profit. 3 campaigns from 3 different countries were awarded 3 golds: Wunderman Antwerp - These Days for Child Focus - Closer than you think, Mullen Lowe London for How A Little Charity Grew Its Revenues And Saved More Art By Thinking Big and Jung von Matt for The most German supermarket.

 Click here to see the full list of winners.

 The Euro Effies are organised by the European Association of Communications Agencies (EACA) with the support of Google, The European Publishers’ Council, WARC, Adforum.com, Procter & Gamble, Nielsen, creativebrief, FirstRental & Viva Xpress Logistics.