Заголовок | Born Integrated |
Агентство | Serviceplan Group |
Кампания | Born Integrated |
Рекламодатель | Serviceplan |
Бренд | Serviceplan |
Дата первой трансляции/Публикации | 2020 / 4 |
Бизнес сектор | Реклама и связь |
История | The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration. |
Тип медиа | Анализ ситуации |
Длина | |
Больше информации | www.SP-50.com |
Design | Studio Oeding |
Global Chief Creative Officer | Alex Schill |
Управляющий партнер | Florian von Hornstein |
Global Executive Creative Director | Michael Wilk |
Главный управляющий | Leif Johannsen |
Креативный сотрудник по инновациям | Dennis Fritz |
Креативный сотрудник по инновациям | Anton Reim |
Фотограф | Johann Cohrs |
Костюмы / Стилист | Nina Lemm |
Директор | Felix Tonnat |
Арт-директор | Florian Zwinge |
Управляющий партнер | Markus Kremer |