Progressive Insurance - "Get Off My Insurance" by PHNX Awards 2020
Результаты фильтра по
| Заголовок | Get Off My Insurance |
| Агентство | Arnold |
| Кампания | Get Off My Insurance |
| Рекламодатель | Progressive Insurance |
| Бренд | Progressive Insurance |
| Дата первой трансляции/Публикации | 2019 / 6 |
| Продукт | Insurance |
| Бизнес сектор | Страхование |
| История | Every Father’s Day, fathers across the country receive all kinds of lame gifts from their kids. Neck ties. Shaving kits. And, most famously, bottles of cologne. It’s a yearly indignity made worse by the fact that more and more adult children are living at home well into their twenties, extending the financial burden on their parents. Can you imagine paying for your grown child’s food, water, lodging, and insurance, then receiving a tiny bottle of scented swill in return? So, this year for Father’s Day, we decided to launch a campaign that gave a voice to these frustrated, financially taxed fathers. Adopting the tone and manner of a high fashion cologne campaign, we encouraged grown children to give the Father’s Day gift that Dad himself would ask for, if only he could: get Off My Insurance. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Аудио послепроизводственный этап | Sound Lounge |
| Продакшн Студия | Station Film |
| Послепроизводственный этап | EditBar |
| Послепроизводственный этап | Brickyard VFX |
| Главный креативный директор | Icaro Doria |
| Исполнительный креативный директор | Sean McBride |
| Креативный директор | Nate Donabed |
| Креативный директор | Josh Kahn |
| Арт-директор | Ashley Herrin |
| Арт-директор | Helen Rieger |
| Копирайтер | Zoe Myers |
| Продюсер агентства | Mike Lawson |
| Стратег | Catherine Sheehan |
| Управляющий директор | Vallerie Bettini |
| Специалист по работе с заказчиками | Gail Felcher |
| Специалист по работе с заказчиками | Aiden Keefer |
| Директор | Brendan Gibbons |
| Оператор-постановщик | Tim Ives |
| Продюсер Продакшн Студии | Geoff Clough |
| Редактор | Mike Reuter |
| Звукорежиссер | Justin Kooy |
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