PHNX Awards

Творческая премия

Paris, France

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Результаты фильтра по

Durex - "Durex Rebrand/ Letter"

Havas London

Havas London London, United Kingdom

Премии

1985

Бренд: Durex
Страна: United Kingdom

Рекламодатель: Reckitt Benckiser

Заголовок	Durex Rebrand/ Letter
Агентство	Havas London
Кампания	Positive Reality
Рекламодатель	Reckitt Benckiser
Бренд	Durex
Дата первой трансляции/Публикации	2020 / 2
Продукт	Durex
Бизнес сектор	Контрацептивы и тесты на беременность
История	On Friday 14th February, we launched a major global rebrand of Durex, giving the world’s favourite 91-year old sex brand an update for a modern world. A world going through seismic changes in sex and sexuality, and where sexual liberation is clashing head on with a sexual recession. The more we see and hear, the more anxiety we feel, leading to 2/3s of us being dissatisfied with our sex lives. So we want to alleviate anxiety and empower people to have better, more satisfying sex lives, whatever, whenever, whoever, and whyever, that means to them, starting by writing a open letter to Valentine's Day.
Тип медиа	На открытом воздухе / вне дома
Advertising Manager	Ben Wilson
Advertising Manager	Ben Crawley
Advertising Manager	Jan Kodakek
Executive Creative Director	Elliot Harris
Creative Partner	Elliot Harris
Creative Director	Lynsey Atkin
Creative Team	John Ogunmuyiwa
Managing Partner	Ainhoa Wadsworth
Business Director	Nick Boyle
Account Director	Sophie Amodio
Account Director	James Johnstone
Account Manager	Bella Macdonald
Strategy Partner	Chantelle Begley
Strategy Director	Ally Chapman
Strategist	Asa Nowers
Programme director	Matthew King
Agency Producer	Claire Leveille
Agency Producer	Stefanie Price
Agency Producer	Sarah Wells
Agency Producer	Janet Berry
Agency Producer	Rianna Johnson