Заголовок | Board Tough Turban |
Агентство |
Zulu Alpha Kilo
|
Кампания |
Tough Turban
|
Рекламодатель |
Pfaff Harley-Davidson
|
Бренд |
Pfaff Harley-Davidson
|
Дата первой трансляции/Публикации |
2021 / 6
|
Бизнес сектор | Мотоциклы
|
История | Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
Тип медиа |
Анализ ситуации
|
Главный креативный директор |
Zak Mroueh
|
Associate Creative Director / Art Director |
Vic Bath
|
Associate Creative Director/Copywriter |
Dan Cummings
|
Директор по дизайну |
Jeff Watkins
|
Дизайнер |
Rasna Jaswal
|
Продюсер агентства |
Kathryn Brown
|
Продюсер агентства |
Laura Dubcovsky
|
Account Management Team |
Matt Sinuita
|
Account Management Team |
Rob Feightner
|
Account Management Team |
Allison-Diaz Mercado
|
Account Management Team |
David Trembley
|
Strategy Team |
Shaunagh Farrelly
|
Strategy Team |
Spencer MacEachern
|
Менеджер по рекламе |
Melanie Somerville
|
Менеджер по рекламе |
Brandon Durmann
|
Дизайн продукта |
Sparks Innovation
|
Продакшн Студия |
Zulubot
|
Исполнительный продюсер |
Tom Evans
|
Линейный продюсер |
Colleen Allen
|
Директор |
Barbara Shearer
|
Оператор-постановщик |
James Arthurs
|
Графики движения |
Ashlee Mitchell
|
Иллюстратор |
Nabil Elsaadi
|
Звукооператор |
Dino Cuzzolino
|
Специалист по созданию сайтов |
Jacqui Lau
|
Специалист по созданию сайтов |
Kesia Payne
|
Фотограф |
Dan Lim
|
Online Artist |
Felipe Chaparro
|
Руководитель производства |
Adam Palmer
|
Agency |
Zulu Alpha Kilo |
Chief Creative Officer |
Zak Mroueh |
Creative Director |
Zak Mroueh |
Head of Design |
Stephanie Yung |
ACD Art Director |
Vic Bath |
ACD Writer |
Dan Cummings |
Designer |
Jeff Watkins |
Agency Producer |
Laura Dubcovsky, Kathryn Brown |
Account Team |
Rob Feightner, Matt Sinuita, David Tremblay, Karla Ramirez, Allison Diaz Mercado |
Strategy Team |
Spencer MacEachern, Shaunagh Farrelly |
Client |
Pfaff Harley-Davidson |
Client |
Brandon Durmann, Melanie Somerville |
Product Design |
Sparks Innovation |
Production House |
Zulubot |
Executive Producer |
Tom Evans |
Line Producer |
Colleen Allen |
Director |
Barbara Shearer |
Editor |
Jessie Posthumus |
Motion Graphics |
Ashlee Mitchell |
Illustrator |
Nabil Elsaadi, Rasna Jaswal |
Audio Engineer |
Dino Cuzzolino |
Web Design |
Jacqui Lau, Kesia Payne |
Photographers |
The Moto Foto | Dan Lim, Raina + Wilson | Fuze Reps. |
Online Artist |
Felipe Chaparro |
Head of Production |
Adam Palmer |
PR Team |
Jacki Nelson Shilletto | Nelson Connects, Andrew Findlater | Select PR |