Pfaff Harley-Davidson - "Board Tough Turban" by PHNX Awards 2022

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ЗаголовокBoard Tough Turban
Агентство
Кампания Tough Turban
Рекламодатель Pfaff Harley-Davidson
Бренд Pfaff Harley-Davidson
Дата первой трансляции/Публикации 2021 / 6
Бизнес сектор Мотоциклы
История Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Тип медиа Анализ ситуации
Главный креативный директор
Associate Creative Director / Art Director
Associate Creative Director/Copywriter
Директор по дизайну
Дизайнер
Продюсер агентства
Продюсер агентства
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Strategy Team
Strategy Team
Менеджер по рекламе
Менеджер по рекламе
Дизайн продукта
Продакшн Студия
Исполнительный продюсер
Линейный продюсер
Директор
Оператор-постановщик
Графики движения
Иллюстратор
Звукооператор
Специалист по созданию сайтов
Специалист по созданию сайтов
Фотограф
Online Artist
Руководитель производства
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Creative Director Zak Mroueh
Head of Design Stephanie Yung
ACD Art Director Vic Bath
ACD Writer Dan Cummings
Designer Jeff Watkins
Agency Producer Laura Dubcovsky, Kathryn Brown
Account Team Rob Feightner, Matt Sinuita, David Tremblay, Karla Ramirez, Allison Diaz Mercado
Strategy Team Spencer MacEachern, Shaunagh Farrelly
Client Pfaff Harley-Davidson
Client Brandon Durmann, Melanie Somerville
Product Design Sparks Innovation
Production House Zulubot
Executive Producer Tom Evans
Line Producer Colleen Allen
Director Barbara Shearer
Editor Jessie Posthumus
Motion Graphics Ashlee Mitchell
Illustrator Nabil Elsaadi, Rasna Jaswal
Audio Engineer Dino Cuzzolino
Web Design Jacqui Lau, Kesia Payne
Photographers The Moto Foto | Dan Lim, Raina + Wilson | Fuze Reps.
Online Artist Felipe Chaparro
Head of Production Adam Palmer
PR Team Jacki Nelson Shilletto | Nelson Connects, Andrew Findlater | Select PR