MOVISTAR TELCOM - "Shout" by PHNX Awards 2023
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| Заголовок | Shout |
| Агентство | VML Mexico |
| Кампания | SHOUT |
| Рекламодатель | Telefónica |
| Бренд | MOVISTAR TELCOM |
| Дата первой трансляции/Публикации | 2022 / 6 |
| Продукт | MOVISTAR TELCOM |
| Бизнес сектор | Услуги телекоммуникации |
| История | BRIEF Build a campaign that reinforces Movistar's position of inclusion and makes support for the LGBTQIA+ community, visible while generating awareness among users about the homophobia that this segment of the population faces daily. And use the online video format as a channel to create a HERO content to reach our audience. SOLUTION This Hero Film piece tells the story of "Javier". A boxer who loses everything except his pride. This audiovisual seeks to show how painful rejection of our sexuality can be in a human, challenging and inspiring way. We look to disrupt homophobia, transphobia and biphobia, principally because Mexico is a conservative country, and boxing is the perfect excuse to give visibility to this problem. CULTURAL CONTEXT Boxing is an important part of mexican culture. Boxing represents the struggling against poverty and adversity that millions face every day, and is also an iconic representation of macho culture. Therefore, being homosexual isn't just a tabu as in most Latinamerican societies, it's almost an offense against mexican pride and perceived as a sign of weakness in a culture that is still learning and fighting for sexual rights. |
| Тип медиа | Телевидение |
| Длина | |
| Менеджер по рекламе | Karely Munarriz |
| Менеджер по рекламе | Claudio Pérez Carús |
| Менеджер по рекламе | Alejandra Iturriaga |
| Менеджер по рекламе | Karen Maxemin |
| Главный исполнительный директор (CEO) | Andrés Sánchez |
| Президент | Hector Fernandez |
| Международный главный креативный директор | Nino Goldberg |
| Главный креативный директор | Luis "Madruga" Enriquez |
| Senior Creative Director | Daniel De León |
| Senior Creative Director | Christian "Pimpon" Santa Cruz |
| Арт-директор | Tania Magni |
| Продюсер исполнительного агентства | Violeta López Pacheco |
| Продюсер агентства | Darío Casso |
| Продюсер агентства | Héctor Violante |
| Продакшн Студия | Rebolucion |
| Директор | Felipe Vellasco |
| 1st AD | Flavio Landfredi |
| Исполнительный продюсер | Ivan Lomelí |
| Оператор-постановщик | William Etchebehere |
| Художник-постановщик | Amilcar Espadasi |
| Менеджер проекта | Elvia Zarco |
| Помощник производства | Lele |
| Продюсер пост-производства | Fabio Abreu |
| Компания, которая занимается визуальными эффектами | Nash Vfx |
| Редактор | Rami D'Aguiar |
| Звукорежиссер | Andrés Melges |
| Music Prod Company | Quiet City Music + Sound |