The Most Creative Campaigns, Brands
and Agencies in Luxury
Accessible luxury brands were also the most innovative
If you want to look a bit “luxury”, just sport a Lacoste polo and some Diesel jeans. The two brands – which are admittedly premium compared to others of their kind – dominated the luxury rankings: Lacoste with its innovative “Save Our Species” project and classic “Timeless” film, both via BETC; Diesel with its “Go With the Flaw” campaign. Creatively speaking, Diesel’s partnership with Publicis Italy has taken the brand back to its 1990s peaks. Elsewhere, luggage brand Rimowa (with Philipp und Keuntje) struck a chord by allowing travellers to check in their luggage via smartphone. Talking of chords, the Philharmonic Turntable Orchestra from Dentsu and Panasonic is a kind of sublime cacophony. Almost as poetic as the Shiseido ‘Party Bus’. The Volvo safety ad, ‘Moments’ brings the category nicely down to earth.
If you want to look a bit “luxury”, just sport a Lacoste polo and some Diesel jeans. The two brands – which are admittedly premium compared to others of their kind – dominated the luxury rankings: Lacoste with its innovative “Save Our Species” project and classic “Timeless” film, both via BETC; Diesel with its “Go With the Flaw” campaign. Creatively speaking, Diesel’s partnership with Publicis Italy has taken the brand back to its 1990s peaks. Elsewhere, luggage brand Rimowa (with Philipp und Keuntje) struck a chord by allowing travellers to check in their luggage via smartphone. Talking of chords, the Philharmonic Turntable Orchestra from Dentsu and Panasonic is a kind of sublime cacophony. Almost as poetic as the Shiseido ‘Party Bus’. The Volvo safety ad, ‘Moments’ brings the category nicely down to earth.
Most awarded
campaigns, brands &
agencies in
Luxury in
2018
Most awarded
campaigns, brands and
agencies in
Luxury in
2018
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
BETC Paris, Pantin |
| 2 |  |
Publicis Italy, Milan |
| 3 |  |
BBH, London |
| 4 |  |
thjnk Hamburg |
| 5 |  |
Dentsu Inc., Tokyo |
Watch
12. Volvo / Care by Volvo mobile app
| Заголовок | Care by Volvo mobile app |
| Агентство | Grey New York |
| Кампания | Care by Volvo mobile app |
| Рекламодатель | Volvo |
| Бренд | Volvo |
| Posted | Июнь 2018 |
| Бизнес сектор | Автотранспорт |
| Тип медиа | Digital |
| Длина |
15. Diesel / Lazy
| Заголовок | Lazy |
| Агентство | Publicis Italy |
| Кампания | Go With The Flaw |
| Рекламодатель | Diesel |
| Бренд | Diesel |
| Дата первой трансляции/Публикации | 2018 / 7 |
| Бизнес сектор | Одежда, мода и обувь |
| Тип медиа | Печать |
| Класс | MPC LDN |
| Звуковой дизайн компании | Grand Central Recording Studios |
| Global Chief Creative Officer | Bruno Bertelli |
| Главный исполнительный директор (CEO) | Bruno Bertelli |
| Оператор-постановщик | Simon Chaudoir |
| Продюсер | Jules de Chateleux |
| Творческий руководитель | Costanza Rossi |
| Креативный директор цифрового формата | Mihnea Gheorghiu |
| Редактор | Nicolas Larrouquere |
| Продюсер агентства | Cecilia Barberis |
| Специалист по работе с заказчиками | Giada Salerno |
| Копирайтер | Fabio Caputi |
| Специалист по работе с заказчиками | Maria Elena Gaglianese |
| Директор | François Rousselet |
| Колорист | Richard Fearon |
| Креативный директор цифрового формата | Milos Obradovic |
| Костюмы / Стилист | Davey Sutton |
| Арт-директор | Simone Di Laus |
| Исполнительный креативный директор | Cristiana Boccassini |
| Associate Copywriter | Beatrice Mari |
| Планировщик счета | Noa Dekel |
| Продюсер агентства | Matilde Bonanni |
| Начальник планирования | Bela Zieman |
| Арт-директор | Cecilia Moro |
| Закупщик художественного оформления | Barbara Centazzo |
| Продакшн Студия | Division Paris |
| Послепроизводственный этап | Studio Invisible |
