The Most Creative Campaigns, Brands
and Agencies in Transport & Tourism
Alternatives to crowded cities, cardboard boxes and a legendary Australian featured in some of the most moving travel campaigns.
Some of the biggest hits in transport and tourism were more about mobility than travel. Take the wonderful “Boxes” spot for Uber from Forsman & Bodernfors, which was all about unlocking traffic-clogged cities. Similar yet entirely different was Jung Von Matt’s genius idea of turning an Adidas sports shoe into an annual ticket, to persuade young people to take the subway. McCann New York scored big with an album featuring a selection of love songs that overturned gender clichés – all to promote MGM Resorts in Las Vegas, the marriage capital of the U.S. For Australia, Droga 5 created a mock trailer for a film featuring Crocodile Dundee’s hapless son. Elsewhere, a surf photographer abandoned the beaches of paradise for the storm-battered Lofoten archipelago in Norway, where he found a different kind of nirvana.
Some of the biggest hits in transport and tourism were more about mobility than travel. Take the wonderful “Boxes” spot for Uber from Forsman & Bodernfors, which was all about unlocking traffic-clogged cities. Similar yet entirely different was Jung Von Matt’s genius idea of turning an Adidas sports shoe into an annual ticket, to persuade young people to take the subway. McCann New York scored big with an album featuring a selection of love songs that overturned gender clichés – all to promote MGM Resorts in Las Vegas, the marriage capital of the U.S. For Australia, Droga 5 created a mock trailer for a film featuring Crocodile Dundee’s hapless son. Elsewhere, a surf photographer abandoned the beaches of paradise for the storm-battered Lofoten archipelago in Norway, where he found a different kind of nirvana.
Most awarded
campaigns, brands &
agencies in
Transport & Tourism in
2018
Most awarded
campaigns, brands and
agencies in
Transport & Tourism in
2018
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
McCann New York |
| 2 |  |
Dentsu Inc., Tokyo |
| 3 |  |
Droga5, New York |
| 4 |  |
TBWA\Hunt\Lascaris Johannesburg |
| 5 |  |
Forsman & Bodenfors Göteborg |
Watch
2. MGM Resorts / Universal Love
| Заголовок | Universal Love |
| Агентство | McCann New York |
| Кампания | Universal Love |
| Рекламодатель | MGM Resorts International |
| Бренд | MGM Resorts |
| Дата первой трансляции/Публикации | 2018 / 4 |
| Бизнес сектор | Отели, курорты |
| История | Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Директор | Lagan Sebert |
| Исполнительный продюсер | Sandra Sampayo |
| Исполнительный продюсер | Brandon Bloch |
| Кастинг | Jenny O |
| Редакционная компания | Chris Franklin |
| Покраска | Chris Ryan |
| Звук | Rob Fielack |
| Tusk Music Production | Rob Kaplan |
| Исполнительный продюсер | Aaron Mercer |
15. Thai Airasia / Beach 2
| Заголовок | Beach 2 |
| Агентство | BBDO Bangkok |
| Кампания | Thai Airasia |
| Рекламодатель | Thai Airasia |
| Бренд | Thai Airasia |
| Posted | Август 2018 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| Тип медиа | Печать |
| Главный креативный директор | Suthisak Sucharittanonta |
| Исполнительный креативный директор | Suthisak Sucharittanonta |
| Креативный директор | Anuwat Nitipanont |
| Копирайтер | Suthisak Sucharittanonta |
| Арт-директор | Suthisak Sucharittanonta |
| Копирайтер | Anuwat Nitipanont |
| Арт-директор | Anuwat Nitipanont |
| Копирайтер | Thiti Boonkerd |
| Арт-директор | Kantapon Metheekul |
17. United Airlines / Real- Time Taxi Display
| Заголовок | Real- Time Taxi Display |
| Агентство | dentsuMB |
| Кампания | Real Time- Taxi Display |
| Рекламодатель | United Airlines |
| Бренд | United Airlines |
| Posted | Ноябрь 2017 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| философия | United Airlines’ strength in New York is rooted in its Newark International Airport (EWR) hub in New Jersey. New Yorkers are familiar with both the EWR and JFK airports, but for most, the idea of flying from a New Jersey airport seems inconvenient and distant. In reality, Newark is actually closer to Manhattan than perceived, so getting to EWR by taxi is significantly faster than getting to JFK. To prove this to New Yorkers, we programmed GPS software integrated with real-time traffic data into 125 digital taxi tops and displayed a comparison between the travel time to JFK vs EWR. |
| Результат | The taxi displays were 100% dynamic and would update in real time with every change in the taxi’s position, evolving traffic patterns, and unpredictable events like car accidents or weather. This represents the first time real-time traffic data has been used to display a dynamic ad on top of a taxi. |
| Тип медиа | Печать |
| Media Company | Kinetic Worldwide |
| Медиа-планировщик | Robin Yablonski |
| Медиа-планировщик | Megan Warfield |
| Agency Account Executive | Amy Laughlin |
| Agency Account Supervisor | Kayla Friedman |
| Agency Account Director | Joey Ziarko |
| Agency Planning Director | Diane Epstein |
| Исполнительный креативный директор | Haydn Morris |
| Креативный директор группы | David Dirienz |
| Копирайтер | Anthony Pagaza |
| Арт-директор | Erik Jansen |
| Арт-директор | Steven Graziano |
| Продакшн Студия | Verifone Media |
