UPLIFTING ANTHEMS, TERRIFYING JOURNEYS, DRUGS AND COMPASSION – THIS SECTOR HAS SOMETHING FOR EVERYONE.
The singing vulvas were a sensational worldwide hit for Libresse and AMV.BBDO, disrupting convention and far outshining the competition in this sector. Having said that, Procter & Gamble made a good showing with three very different spots, for Old Spice, Vicks and Gillette. No surprise to see FCB and The Learning Corp here with the gripping animated spot ‘One Word’, or the epic Dollar Shave Club film. Newly legalised marijuana made an appearance thanks to director Spike Jonze and ‘The New Normal’. And the category wouldn’t be complete without Johnson & Johnson and its superb ‘5B’ film about the heroic nurses who helped patients face up to HIV and AIDS.
The singing vulvas were a sensational worldwide hit for Libresse and AMV.BBDO, disrupting convention and far outshining the competition in this sector. Having said that, Procter & Gamble made a good showing with three very different spots, for Old Spice, Vicks and Gillette. No surprise to see FCB and The Learning Corp here with the gripping animated spot ‘One Word’, or the epic Dollar Shave Club film. Newly legalised marijuana made an appearance thanks to director Spike Jonze and ‘The New Normal’. And the category wouldn’t be complete without Johnson & Johnson and its superb ‘5B’ film about the heroic nurses who helped patients face up to HIV and AIDS.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2019
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2019
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Bodyform/Libresse |
| 2 |  |
L'Oréal |
| 3 |  |
Gillette |
| 4 |  |
Old Spice |
| 5 |  |
Shiseido |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
AMV BBDO, London |
| 2 |  |
McCann Paris, Neuilly sur Cedex |
| 3 |  |
Publicis Singapore |
| 4 |  |
Grey New York |
| 5 |  |
SHISEIDO CO., LTD., Tokyo |
Watch
1. Libresse / Viva la Vulva
| Заголовок | Viva la Vulva |
| Агентство | AMV BBDO |
| Кампания | Viva la Vulva |
| Рекламодатель | Essity |
| Бренд | Libresse |
| Дата первой трансляции/Публикации | 2018 / 11 |
| Бизнес сектор | Женская гигиена |
| История | Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them. |
| Тип медиа | Веб-фильм |
| Длина | |
| Редакционная компания | Trim Editing |
| Производство аудиофонограмм | 750mph |
| Директор | Kim Gehrig |
| Продакшн Студия | Somesuch Somesuch |
| Исполнительный продюсер | Seth Wilson |
| Продюсер Продакшн Студии | Lee Groombridge |
| Кастинг | Leanne Flynn |
| Кинематография | Deepa Keshvala |
| Wardrobe | Vanessa Coyle |
| Художник-постановщик | Marie Lanna |
| Редактор | Elise Butt |
| Послепроизводственный этап | Time Based Arts, London |
| Колорист | Simone Grattarola |
| Спецэффекты / видеоэффекты | Stephen Grasso |
| Спецэффекты / видеоэффекты | Francois Roisin |
| Продюсер Продакшн Студии | Jo Gutteridge |
| Графики движения | Tom Robinson |
| Графики движения | Stephen Ross |
| Nuke | Sarah Breakwell |
| Nuke | Linda Cineiawska |
| Nuke | Matt Shires |
| Nuke | Bernardo Varela |
| Nuke | Leandro Vazquez |
| Nuke | Grant White |
| Jamie Crofts | |
| Adam Paterson | |
| MANUEL PÉREZ DE CAMINO | |
| Luke Todd | |
| Leo Weston | |
| Музыкальная компания / Композитор | Soundtree Music |
| Руководство музыкальных рядов | Jay James |
| Руководство музыкальных рядов | Hils Macdonald |
| Руководство музыкальных рядов | Tom Kitson |
| МУЗЫКАЛЬНЫЙ исполнитель | Camille Yarbrough |
| Музыкальный продюсер | Peter Raeburn |
| Музыкальный продюсер | Luke Fabia |
| Музыкальный продюсер | Luis Almau |
| Звукорежиссер | Sam Ashwell |
| Исполнительный креативный директор | Alex Grieve |
| Исполнительный креативный директор | Adrian Rossi |
| Креативный директор | Toby Allen |
| Креативный директор | Jim Hilson |
| Арт-директор | Diego Cardoso de Oliveira |
| Копирайтер | Caio Giannella |
| Стратег | Margaux Revol |
| Стратег | Alaina Crystal |
| Стратег | Bridget Angear |
| Телепродюсер агентства | Edwina Dennison |
| Ретушер | Happy Finish |
2. L’Oreal & British Vogue / The Non-Issue
| Заголовок | The Non-Issue |
| Brief | One fashion magazine has always set the agenda: Vogue. L’Oreal Paris persuaded British Vogue to launch “The Non-Issue”. The magazine was classic Vogue, except its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. Because age should be a "non-issue". The Vogue "non-issue" outsold the one featuring Rihanna on the cover. |
| Агентство | McCann Paris |
| Кампания | The Non-Issue |
| Рекламодатель | Groupe l’Oréal |
| Бренд | L’Oreal & British Vogue |
| Posted | Ноябрь 2019 |
| Бизнес сектор | Косметика, товары для красоты и парфюмерия |
| История | One magazine has always set that agenda; Vogue. The rule maker.L’oreal Paris persuaded British Vogue to launch “The Non-Issue” in the belief that age should not be an issue.It’s everything you expect from Vogue, only its 80 pages are dedicated to representing women over 50. From Jane Fonda and Helen Mirren, to the acclaimed correspondent Christiane Amanpour and talented comedienne Jennifer Saunders. Every editorial, fashion shoot and every single piece of advertising challenges ageist stereotypes and positively shapes our perception of age.Results:40, 000 new readers in just 2 weeks.90% positive social mentions of L’Oreal Paris.19 Million organic reach.More coverage than Vogue’s most successful September Issue featuring Rihanna. |
| Проблема | The fashion and beauty industries remain mostly youth-obsessed. Age discrimination in 2019 is still a problem. Nowhere is this age agenda more apparent than in magazines. It’s little wonder so many women of 50+ feel overlooked and invisible. |
| Тип медиа | Анализ ситуации |
| Агентство | McCann London |
| Исполнительный креативный директор | Julien Calot |
| Креативный директор | Regan Warner |
| Исполнительный креативный директор | Robert Brown |
| Интегрированный креативный директор | Chad Warner |
| President / Executive Creative Director | Riccardo Fregoso |
| Creative President | Adrian Botan |
| Beauty Team President | Charlotte Franceries |
| President & Chief Creative Officer | Laurence Thomson |
| President & Chief Creative Officer | Rob Doubal |
| Creative Excellence Manager | Carmen Bistrian |
| Head of Social Media | Pierre-Jean Bernard |
| Global Account Director | Muriel Lapeyre |
| Global Planning Director | Clement Fiorda |
| Директор по стратегии | Harjot Singh |
| Chief Production Officer | Sergio Lopez |
| Planning Partner | Rose Van Orden |
| Junior Planner | Joy Molan |
| Управляющий партнер | Alison Webber |
| Senior Account Manager | Beth Kodjer |
| Руководитель проекта | Louise Hawthornthwaite |
| Продюсер | Serena Moll |
| Директор | Ben Twiston Davies |
| Редактор | Matt Dollings |
| Редактор | Sabina Dalu |
| Арт-директор | Adrien Simonnet |
| Ассистент арт-директора | Valentin Crespo |
| Global Brand President | Pierre-Emmanuel Angeloglou |
| Управляющий директор | Adrien Koskas |
| Главный управляющий | Karen Jones |
| Креативная стратегия | Ginevra Capece Galeota |
| AR/VR Business Development Facebook | Christopher Price |
3. Old Spice / Endless Commercial
| Заголовок | Endless Commercial |
| Заголовок (оригинальный язык) | O Filme Infinito |
| Агентство | Wieden + Kennedy |
| Кампания | Endless Commercial |
| Рекламодатель | Procter & Gamble |
| Бренд | Old Spice |
| Дата первой трансляции/Публикации | 2019 / 2 |
| Бизнес сектор | Дезодоранты |
| философия | Wieden + Kennedy São Paulo and Old Spice created the first endless spot of history: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at www.ocomercialinfinito.com.br. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television history. The record-breaking granted the client and the agency into Guiness Book of Records. The film titled "O filme Infinito" (Endless commercial) features the participation of actor and brand ambassador Terry Crews and promises to make lots of laughs from viewers. In addition to the complete film, six drops were produced to support on digital channels and TV. A 2min version and 15 " were aired in different TV Channels. The campaign will be exported and replicated throughout Latin America and Mexico. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Больше информации | www.ocomercialinfinito.com.br |
| Копирайтер | Rafael Melo |
| Арт-директор | Felipe Paiva |
| Арт-директор | Jose Ferraz |
| Продюсер Продакшн Студии | Regiani Pettinelli |
| Продюсер Продакшн Студии | Fernanda Moura |
| Продюсер Продакшн Студии | Jin Park |
| Исполнительный креативный директор | Eduardo Lima |
| Исполнительный креативный директор | Renato Simões |
| Креативный директор | Bruno Oppido |
| Креативный директор | Caio Mattoso |
| Креативный директор | Rodrigo Mendes |
| Продюсер цифрового формата | Mauricio Junior |
| Продюсер цифрового формата | Ricardo Barbin |
| Арт-администратор | Bruno Oppido |
| Специалист по работе с заказчиками | Isabel Rudge |
| Специалист по работе с заказчиками | Bruno Capasso |
| Менеджер по рекламе | Isabel Pimentel |
| Менеджер по рекламе | Clarissa Cayedo |
| Менеджер по рекламе | Vitor Fernandes |
| Менеджер по рекламе | Alan Chernovetzky |
| Менеджер по рекламе | Natalia Passarinho |
| Стратегический планировщик | Gui Pasculli |
| Стратегический планировщик | marcelo chabes |
| Стратегический планировщик | Thiago Luan |
| Стратегический планировщик | Henrique Kobayashi |
| Стратегический планировщик | Felipe Zyman Mídia |
| Стратегический планировщик | Caio Melo |
| Стратегический планировщик | Guilherme Salgueiro |
| Стратегический планировщик | Liese Lemee |
| Продакшн Студия | Conspiração Filmes |
| Директор | Fernando Nogari |
4. Vicks / Every Child Deserves the #Touchofcare - One in a Million
| Заголовок | Every Child Deserves the #Touchofcare - One in a Million |
| Агентство | Publicis Singapore |
| Кампания | #TouchOfCare |
| Рекламодатель | Procter & Gamble |
| Бренд | Vicks |
| Дата первой трансляции/Публикации | 2018 / 10 |
| Бизнес сектор | Безрецептурные препараты (обезболивающие, от простуды и гриппа, ...) |
| Тип медиа | Телевидение |
| Длина | |
| Менеджер по маркетингу | Ritu Mittal |
| Главный креативный директор | Ajay Thrivikraman |
| Продюсер агентства | Lolita Ham |
| Продюсер агентства | Deepa Limaye |
| Директор бренда | Maithreyi Jagannathan |
| Специалист по работе с заказчиками | Natalie VanderVorst |
| Специалист по работе с заказчиками | Prachi Partagalkar |
| Специалист по работе с заказчиками | Jessica Geli |
| Специалист по работе с заказчиками | Maninder Bali |
| Продакшн Студия | OffRoad Films |
| Директор | Anand Gandhi |
5. The Learning Corp / One Word film
| Заголовок | One Word film |
| Агентство | Area 23, An IPG Health Company |
| Кампания | ONE WORD |
| Рекламодатель | The learning corp |
| Бренд | The Learning Corp |
| Дата первой трансляции/Публикации | 2019 / 4 |
| Продукт | Constant Therapy |
| Бизнес сектор | Больницы, медицинские учреждения и медицинские услуги |
| История | The Constant Therapy app is administered by neurologists and speech pathologists as an FDA-cleared treatment for aphasia (loss of speech) due to brain injury. In the film, we follow the intense struggle of a single word, “baby,” fighting to get out of a decaying landscape that represents the damaged brain. The baby has to contend with enemies that reflect the pathology of aphasia. Those obstacles include other words that start with B (letter block, bear, bee, etc.); memories you might associate with the word “baby” (baby food, baby monitor); and convenient synonyms for the word “baby” (honey, sweetheart, cupcake, sugar pie). Ultimately, the baby is able to get out. We end the film showing a woman with a brain injury successfully saying the word, baby, thanks to her Constant Therapy app. Every scene is based on the real experiences of Mary, a brain injury patient, and Emily Dubas, her speech language pathologist. |
| Тип медиа | Телевидение |
| Длина | |
| Chief Creative Officer | Tim Hawkey |
| Worldwide Creative Partner | Fred Levron |
| Executive Creative Director | Elliot Langerman |
| Group Creative Director | David Adler, SVP |
| Group Creative Director | Jason Graff, EVP |
| Associate Creative Director | Larry Kirschner, VP |
| Associate Creative Director | Guy Mannshardt, VP |
| Art Supervisor | Christian Louzado |
| Executive Producer | Bernardo Romero |
| Senior Broadcast Producer | Anna Lopez, VP |
| Senior Producer | Anthony Ramirez |
| Animator | Effraim Klein, Editor |
| Editor | Scott Ham |
| Editor | Courtney Collins |
| Graphics | David Tiernan |
| Creative Director | Rafael Vallperde |
| Animator | Kawe se Sa |
| Director of Production | Stefani Pimenta |
| Producer | Krystal Leasure |
| Co-Founder/Audio Director | Lucas Sfair |
| Co-Founder/Creative Director | Felipe Resende |
| Composer/Producer | Edu Karas |
| Composer/Mix/Master | Levi Mynssen |
| Sound Design | Pedro Osinski |
| Sound Design | Gui Moreno |
6. Dollar Shave Club / Get Ready
| Заголовок | Get Ready |
| Кампания | Get Ready |
| Рекламодатель | Unilever |
| Бренд | Dollar Shave Club |
| Дата первой трансляции/Публикации | 2018 / 7 |
| Бизнес сектор | Гигиена и средства личной гигиены |
| Тип медиа | Веб-фильм |
| Длина | |
| Главный исполнительный директор (CEO) | Michael Dubin |
| Chief of Staff | Kristina Kovacs |
| Главный директор цифрового формата | Alan Wizemann |
| Brand Communications | Raechelle Hoki |
| Медиа директор | Sam Kang |
| Acquisition | Sam Kang |
| Consumer | Kristina Cole |
| Corporate Communications | Kristina Cole |
| General Counsel | Allison Buchner |
| Corporate Counsel | Brenna Terry |
| Director of Media | Ranil Wiratunga |
| Director of Acquisitions | Ranil Wiratunga |
| Senior Manager of Mass Media | Katie Jokipii |
| Senior Manager of Acquisitions | Katie Jokipii |
| Менеджер по маркетингу | Whitney Bonrud |
| Содержание | Whitney Bonrud |
| Social | Whitney Bonrud |
| Social Media Marketing Coordinator | Alexandra Benson |
| Агентство | Dollar Shave Club In-House |
| Исполнительный креативный директор | Alec Brownstein |
| Vice President of Creative | Alec Brownstein |
| Исполнительный креативный директор | Matt Knapp |
| Vice President of Creative | Matt Knapp |
| Креативный директор | Matt Orser |
| Арт-директор | Matt Orser |
| Креативный директор | Aron Fried |
| Копирайтер | Aron Fried |
| Исполнительный продюсер | Matt Sausmer |
| Продюсер Продакшн Студии | Matt Sausmer |
| Director of Creative Operations | Carly Jansen |
| Оператор-постановщик | Peter Quinn |
| Director of Motion | Peter Quinn |
| Продюсер цифрового формата | Noelle Nimrichter |
| Фотограф | Pip Cowley |
| Behind-the-Scenes Videographer | Shimmy Boyle |
| Digital Product Design | David Kujda |
| Principal Designer | Marcus Silva |
| Интерактивный дизайнер | Rocky Ponce |
| Дизайнер | Elodie Blakely |
| Продакшн Студия | MJZ |
| Директор | Steve Ayson |
| Оператор-постановщик | Greig Fraser |
| Президент | David Zander |
| Исполнительный продюсер | Emma Wilcockson |
| Продюсер Продакшн Студии | Laurie Boccaccio |
| Редакционная компания | Final Cut |
| Редактор | Jeff Buchanan |
| Заместитель редактора | Eileen Miraglia |
| Исполнительный продюсер | Suzy Ramirez |
| Продюсер Продакшн Студии | Ana Orrach |
| Спецэффекты / видеоэффекты | The Mill |
| Креативный директор | John Leonti |
| Руководитель 2D | Adam Lambert |
| Исполнительный продюсер | Anastasia Von Rahl |
| Senior Producer | Jacklyn Ramirez |
| Телекинопроекционная аппаратура | Company 3 |
| Колорист | Stefan Sonnenfeld |
| Senior Producer | Katie Andrews |
| Global Executive Producer | Ashley McKim |
| Type Design | Logan |
| Анимация / 3D | Logan |
| Руководство музыкальных рядов | Good Ear |
| Music Production Manager | Genevieve Vincent |
| Music Production Manager | Judson Crane |
| Audio Post Studio | Formosa Group |
| Смеситель | John Bolen |
| Исполнительный продюсер | Lauren Cascio |
7. Medmen / The New Normal
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| Заголовок | The New Normal |
| Агентство | Mekanism |
| Кампания | The New Normal |
| Рекламодатель | Medmen |
| Бренд | Medmen |
| Дата первой трансляции/Публикации | 2019 / 2 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| Тип медиа | Телевидение |
| Длина | |
| Редакционная компания | Final Cut |
| Директор | Spike Jonze |
| Актер / Знаменитость | Jesse Williams |
| Кинематография | Bradford Young |
| Художник-постановщик | James Chinlund |
| Композитор | Frank Dukes |
| Wardrobe | Jennifer Johnson |
| Креативный директор | Tommy Means |
| Исполнительный продюсер | Andrew Modlin |
| Исполнительный продюсер | Adam Bierman |
| Продюсер Продакшн Студии | Amanda Adelson |
| Продюсер Продакшн Студии | Laura Klein |
| Продюсер Продакшн Студии | Emily Skinner |
| Продюсер Продакшн Студии | Eriks Krumins |
| Продюсер агентства | Annie Uzdavinis |
| Редактор | Joe Guest |
| Заместитель редактора | Dillon Stoneburner |
| Спецэффекты / видеоэффекты | K. Alexander Thomas |
| Колорист | Beau Leon |
| Звукооператор | John Bolen |
| Звук | Formosa Sound |
| Компания, которая занимается визуальными эффектами | Framestore LA |
| Продакшн Студия | MJZ |
8. Shiseido / The Party Bus
| Заголовок | The Party Bus |
| Агентство | Shiseido Creative Division |
| Кампания | The Party Bus |
| Рекламодатель | Shiseido |
| Бренд | Shiseido |
| Дата первой трансляции/Публикации | 2018 / 10 |
| Бизнес сектор | Декоративная косметика |
| Слоган | Make Up your own story |
| История | A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up. |
| Тип медиа | Веб-фильм |
| Длина | |
| Рынок | Japan |
| Директор | Show Yanagisawa |
| Креативный директор | Masoto Kosakawa |
| Продакшн Студия | Towerfilm |
| Послепроизводственный этап | Digital Eggs |
| Послепроизводственный этап | My Working |
9. Gillette / We Believe
| Заголовок | We Believe |
| Агентство | Grey New York |
| Кампания | The Best A Man Can Get 2019 |
| Рекламодатель | Procter & Gamble |
| Бренд | Gillette |
| Дата первой трансляции/Публикации | 2019 / 1 |
| Бизнес сектор | Бритье |
| Тип медиа | Телевидение |
| Длина | |
| Звуковая дорожка | Reach Out |
| Спецэффекты / видеоэффекты | MPC NY |
| Международный главный креативный директор | John Patroulis |
| Deputy Chief Creative Officer | Jeff Stamp |
| Исполнительный креативный директор | Joe Mongognia |
| Креативный директор группы | Asan Aslam |
| Продакшн Студия | Somesuch |
| Директор | Kim Gehrig |
| Креативный директор | Patrick Conlon |
| Оператор-постановщик | Adam Arkapaw |
| Исполнительный продюсер | Nicky Barnes |
| Редакционная компания | Cosmo Street |
| Редактор | Joshua Berger |
| Редактор | Tom Lindsay |
| Специалист по видеоэффектам | Thiago Porto |
| Колорист | Mark Gethin |
| Аудио послепроизводственный этап | Heard City |
| Звукооператор | Keith Reynaud |
| Музыка | Future Perfect Music |
10. Johnson & johnson / 5b
| Заголовок | 5b |
| Кампания | 5b |
| Рекламодатель | Johnson & Johnson |
| Бренд | Johnson & johnson |
| Posted | Июнь 2019 |
| Бизнес сектор | Гигиена и средства личной гигиены |
| История | A Johnson & Johnson-commissioned documentary about heroic nurses in the early days of AIDS. “5B” is the story of nurses at San Francisco General who devoted themselves to HIV patients in the 1980s. Made by UM Studios New York, Highway 61 Films and production company Saville, it’s based on resurfaced records of people who were nursed in one ward, 5B, at the dawn of the AIDS epidemic before much was known about the disease, and connects J&J’s brand focus on “care” and “touch” with how nurses cared for the patients |
| Тип медиа | Телевидение и кино |
| Длина | |
| Директор | Dan Krauss |
| Продакшн Студия | UM Studios |
11. GSK Glaxosmithkline / Breath of life
| Заголовок | Breath of life |
| Brief | GlaxoSmithKline created the first ever COPD self-testing tool in collaboration with a renowned Pulmonologist and a popular Chinese blowing-ink artist. Smartphone users start by picking a tree style and flower color. When a deep breath is forcefully exhaled, the microphone records the sound of breath to produce a sound wave ౼ which is represented by an artistic tree. Users with poor results are encouraged to undergo a hospital check-up and hopefully diagnose COPD early on. |
| Агентство | McCann Health |
| Кампания | Breath of life |
| Рекламодатель | GlaxoSmithKline |
| Бренд | GSK Glaxosmithkline |
| Дата первой трансляции/Публикации | 2019 / 6 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | Chronic obstructive pulmonary disease awareness (copd) |
| Тип медиа | Digital |
| Длина | |
| VP,Head of Innovation Products BU, GSK China | Siyuan Chen |
| President, McCann Health Greater China | Connie Lo |
| Global Chief Creative Officer,McCann Health Global | Matt Eastwood |
| Executive Creative Director,McCann Health Shanghai | Wendy Chan |
| Associate Creative Director,McCann Health Shanghai | Samson Du |
| Senior Art Director,McCann Health Shanghai | Yinhao Wang |
| Copy Writer,McCann Health Shanghai | Dagger Chen |
| Business Director,McCann Health Shanghai | Laura Zhou |
| Senior Account Manager,McCann Health | Beverly Biao |
| Chief Strategy Officer, McCann HealthGreater China | Henry Shen |
| Planning Director, RX, McCann Health Greater China | Sengupta, Prithviraj |
| Deputy Operation Director,McCann Health Shanghai | Andy Lin |
| Creative Service Manager,McCann Health Shanghai | Lulu Zhang |
| Content Manager,Craft Shanghai | Robin Shen |
| Editor,Craft Shanghai | Annie Fang |
| Backend Developer,Craft Shanghai | Taylor Li |
12. Gillette / We Believe: The Best Men Can Be
| Заголовок | We Believe: The Best Men Can Be |
| Агентство | Grey New York |
| Кампания | We Believe: The Best Men Can Be |
| Рекламодатель | Procter & Gamble |
| Бренд | Gillette |
| Posted | Апрель 2019 |
| Бизнес сектор | Гигиена и средства личной гигиены |
| Тип медиа | Веб-фильм |
| Длина |
13. Saforelle / THE MISSING PAGE
| Заголовок | THE MISSING PAGE |
| Brief | In France, even today, no single biology and science schoolbook accurately represents female genitals, which is strangely not the case when it comes to the male body. In order to put this right, the agency created The Missing Page. Unlike in French schoolbooks, The Missing Page fully represents women's anatomy, including the clitoris and its role in sexuality and a detailed external view of the vulva. Thanks to its adhesive system, teenagers can now easily paste The Missing Page into their schoolbooks in order to be properly educated. |
| Агентство | Serviceplan Group France |
| Кампания | The Missing Page |
| Рекламодатель | Laboratoires IPRAD |
| Бренд | Saforelle |
| Posted | Ноябрь 2019 |
| Бизнес сектор | Женская гигиена |
| История | Creative idea : Still in France, in 2019, contrary to men's sex anatomy, no single Biology & Science schoolbook totally represent female genitals. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia. A question then arises: how to take care of your privacy if you don't know it? Since none Science & Biology schoolbook completely represents the female anatomy, the agency created The Missing Page. Unlike all French schoolbooks, The Missing Page fully represents female sex anatomy including clitoris’ complete anatomy, it’s role in sexuality and the vulva’s detailed external view. Thanks to it’s adhesive system, teenagers can paste The Missing Page in their schoolbooks in order to learn correct women anatomy. Execution : The Missing Page was launched both offline and online: - Offline, The Missing Page has been published in French youth press, and distributed through a street marketing campaign to teenagers in major French cities. - Online, with a digital film in which mothers and their 16-year-old daughters participated in an educational experience: confronted with a female gender pattern without any legend and to be completed, the majority of them hesitate, make mistakes while also sharing moments of complicity. This online video was shortcut and broadcast through a preroll campaign that directed to the website where teenagers, teachers or any person who wish to get The Missing Page could order or download it. Thousands of "Missing Page" which could be stuck over any incorrect page in science manuals were finally printed and distributed. |
| Проблема | Saforelle, a brand of products and treatments for women's intimate and personal hygiene, asked the agency to help them increasing their reputation, and the brief was simple: please create an activation for International Women's Day which is happening on 8th March 2019. Then, our objective was to transform a simple activation into a global campaign that could be a game changer for our client. Therefore we convinced them to go on a committed campaign that could help French society become more inclusive and equal. Following this advice, Saforelle has decided to reduce inequalities in sex education. |
| Тип медиа | Анализ ситуации |
| Главный креативный директор | Fabien Teichner |
| Главный креативный директор | Dimitri Guerassimov |
| Креативный директор | Mathieu Membré |
| Копирайтер | Chloe Rosiaux |
| Арт-директор | Véronique Erb |
| Арт-директор | Tram-Anh Nguyen |
| Арт-директор | Astrid Pinon |
| Менеджер по рекламе | Aurélie Defrance |
| Менеджер по рекламе | Eric Panijel |
| Менеджер по рекламе | Céline Samama |
| Менеджер по рекламе | Nadège Alves |
| Менеджер по рекламе | Quentin Dagusé |
| Менеджер по рекламе | Claire Lapeyronie |
| Менеджер по рекламе | Pétronille Lombart |
| Специалист по работе с заказчиками | Benjamin Chevrier |
| Специалист по работе с заказчиками | Helène Jamin |
| Специалист по работе с заказчиками | Marine Moreau |
| Директор | Sarah Hafner |
| Продакшн Студия | Muscle |
| Телепродюсер агентства | Frank Willocq |
14. Skyn Condoms / Baby Blocker
| Заголовок | Baby Blocker |
| Brief | It's not easy to convince millennials to use condoms. Scare tactics about diseases don’t work. So instead they were reminded about another potential consequence: an unwanted baby. "The Baby Blocker", a Google Chrome extension for Facebook, blocks baby photos on your newsfeed and swaps them for stuff you’re actually interested in. It tracks how many babies you’ve blocked in real time and lets you share the extension with your friends. To get the world talking about it, the launch was timed with the most high profile birth of the year: Prince Harry and Megan Markle’s bundle of joy. |
| Агентство | McCann Manchester |
| Кампания | Baby Blocker |
| Рекламодатель | Skyn Condoms |
| Бренд | Skyn Condoms |
| Posted | Ноябрь 2019 |
| Бизнес сектор | Контрацептивы и тесты на беременность |
| История | Scare tactics highlighting the consequences of unprotected sex doesn’t work with millennials. So we needed to engage with them in a fun and relevant way. How? By creating ‘The Baby Blocker.’ It’s a Google Chrome extension for Facebook that blocks baby photos and swaps them for things you’re actually interested in. |
| Тип медиа | Digital |
| Исполнительный креативный директор | Dave Price |
| Креативный директор | Neil Lancaster |
| Копирайтер | Rob Gorton |
| Арт-директор | Brendan Shryane |
| Технический директор | Adam Prendergast |
| Interactive Developer | Jo Portus |
| Директор рабочей группы клиента | Rebecca Ziantoni |
| Business Development | Theo Bassey |
| Дизайнер | Abbie Franks |
| Цифровой дизайн | Liam Roughley |
| Senior Producer | Kal Tank |
| Редактор | Matt McHugh |
| Редактор | Camille Gabayet |
| Digital Content | Kevin Burrows |
| Разработчик внешнего интерфейса | Jonathan Baines |
| Head of Post Production | Rob Brown |
| Director of PR & Social | Robin Wilson |
| Group PR Account Director | Tom Cummings |
| Senior PR Account Manager | Harriet Williams |
| Senior Social & Content AD | Luke Taylor |
| Менеджер социальных медиа | Sebastian Tully-Middleton |
| Senior Planner | Luke Kelly |
15. Stayfree / Project Free Period
| Заголовок | Project Free Period |
| Агентство | DDB Mudra |
| Кампания | Project Free Period |
| Рекламодатель | Johnson & Johnson |
| Бренд | Stayfree |
| Posted | Август 2018 |
| Бизнес сектор | Гигиена и средства личной гигиены |
| История | There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work. |
| Тип медиа | Digital |
| Длина | |
| Больше информации | https://www.lovethework.com/entries/510186 |
| National Creative Director | Rahul Mathew |
| Group Managing Director | Aditya Kanthy |
| Chief Creative Technologist | Brijesh Jacob |
| Executive Creative Director | Shagun Seda Sengupta |
| Executive Creative Director | Kapil Tammal |
| Global Business Director | Kim Das |
| Senior Art Director & Copywriter | Sharad Das Gupta |
| Copywriter | Aashna Gopalkrishnan |
| Art Director | Faraaz Ansari |
| Group Head | Vinay Singh |
| Group Head | Lalit Sakurkar |
| Senior Strategy Director | Toru Jhaveri |
| Senior Strategist | Sanchari Chakrabarty |
| Strategist | Natasha Bohra |
| Strategist | Anushka Gilani |
| Executive Director | Rajiv Sabnis |
| Associate Vice President - Brand Engagement | Nikita Tambay |
| Associate Vice President - Brand Engagement | Vinisha P |
| Manager Brand Solutions | Megha Jaiswal |
| Manager Brand Solutions | Megha Sharma |
| Manager Brand Solutions | Sayali Kolge |
| Executive Brand Solutions | Qaid Vora |
| Films | Chandana Bannikoppa |
| Films | Ganesh Pawal |
| Films Head | Vishal Sane |
| DOP | Himmat Singh Shekhawat |
| Manager - Corporate Communication & PR | Akanksha Mishra |
| Executive - Corporate Communication & PR | Darshani Jawale |
| Entrant Company | DDB MUDRA GROUP |
| Idea Creation | DDB MUDRA GROUP |
| Additional Company | MOTHERSHIP PRODUCTIONS |
| Additional Company | PRERANA ANTI-TRAFFICKING |
