The Most Creative Campaigns & Agencies in Health & Beauty

 
THE PANDEMIC WAS PRESENT BUT FAILED TO OVERWHELM ADVERTISING IN THIS SECTOR, WHICH ALSO HAD OTHER ISSUES TO ADDRESS.

It was inevitable that this category would reflect the COVID-19 era, and indeed the most awarded ad was “Amanda”, from Dove and Ogilvy, part of the “Courage Is Beautiful” series depicting front line medical workers. Dove was also the most awarded brand in this category – and it had other concerns too, notably about unrealistic images of women, which resulted in its #showme campaign to put real women in the picture. Familiar but worthwhile territory for the brand.
Once more we’ve seen a surge in purpose-driven advertising here, from Ory Laboratory’s “Avatar Café”, by ADK Creative One in Tokyo, which used remote controlled robots to allow severely disabled people to work at a special café, and feminine hygiene brand Saforelle’s “Missing Page”, from Serviceplan, which returned accurate images of female genitals to school textbooks. It was left to Lynx to take a lighter approach to messaging, with an ad celebrating “wingmen” – the best friend who is always by a guy’s side (think Robin to Batman). But it’s a celebration of friendship rather than masculinity, so that in itself is a progression for the brand.
The most awarded agency was actually outside of the top five: Impact BBDO in Dubai, because three of its witty Novomed print ads are in the top ten. Good to see print still making its mark.

Most awarded campaigns in Health & Beauty in 2020

Заголовок Бренд Агентство, Город
1.  Courage Amanda Dove Ogilvy, Toronto
2.  Avatar Robot Cafe Ory Laboratory ADK Creative One, Tokyo
3.  Project #showus Dove Publicis Sapient, New York
4.  THE MISSING PAGE Saforelle Serviceplan France, Courbevoie
5.  Wingmen: A Roll Call of Icons Lynx Global Media and Entertainment, London
6.  One Word film The Learning Corp Area 23, An FCB Health Network Company, New York
7.  Unapologetically Human Cashmere®, Purex®, SpongeTowels® and Scotties® Broken Heart Love Affair, Toronto
8.  Bad Reviews Etat Libre d'Orange Kworq, New York
9.  The Soap with a Lump Lux Wunderman Thompson South Asia, Mumbai
10.  Novomed Dog Novomed Impact BBDO, Dubai
11.  Novomed Grey Cat Novomed Impact BBDO, Dubai
12.  Novomed White Cat Novomed Impact BBDO, Dubai
13.  Smile strong 1 Colgate VMLY&R Dubai
14.  FIRST SHAVE GILLETTE/P&G GREY NY + GREY Toronto
15.  New Normal MedMen Mekanism + MJZ

1 — Dove - Courage Amanda

Бренд: Dove

Агентство: Ogilvy

Медиа: Печать

2 — Ory Laboratory - Avatar Robot Cafe

Бренд: Ory Laboratory

Агентство: ADK Creative One

Медиа: Дизайн продукции / Разработка

3 — Dove - Project #showus

Бренд: Dove

Агентство: Publicis Sapient

Медиа: Digital

4 — Saforelle - THE MISSING PAGE

Бренд: Saforelle

Агентство: Serviceplan France

Медиа: Анализ ситуации

5 — Lynx - Wingmen: A Roll Call of Icons

Бренд: Lynx

Медиа: Радио

5 — The Learning Corp - One Word film

Бренд: The Learning Corp

Агентство: Area 23, An FCB Health Network Company

Медиа: Телевидение

7 — Cashmere®, Purex®, SpongeTowels® and Scotties® - Unapologetically Human

Бренд: Cashmere®, Purex®, SpongeTowels® and Scotties®

Агентство: Broken Heart Love Affair

Медиа: Телевидение

7 — Etat Libre d'Orange - Bad Reviews

Бренд: Etat Libre d'Orange

Агентство: Kworq

Медиа: Digital

9 — Lux - The Soap with a Lump

Бренд: Lux

Агентство: Wunderman Thompson South Asia

Медиа: Анализ ситуации

9 — Novomed - Novomed Dog

Бренд: Novomed

Агентство: Impact BBDO

Медиа: Печать

9 — Novomed - Novomed Grey Cat

Бренд: Novomed

Агентство: Impact BBDO

Медиа: Печать

9 — Novomed - Novomed White Cat

Бренд: Novomed

Агентство: Impact BBDO

Медиа: Печать

13 — Colgate - Smile strong 1

Бренд: Colgate

Агентство: VMLY&R Dubai

Медиа: На открытом воздухе / вне дома

13 — GILLETTE/P&G - FIRST SHAVE

Бренд: GILLETTE/P&G

Медиа: Другие

13 — MedMen - New Normal

Бренд: MedMen

Медиа: Другие

Most awarded agencies in health & beauty in 2020

Most awarded brands in health & beauty in 2020

1 Dove
2 Novomed
3 Ease Labs
4 Head & Shoulders
5 Shiseido