The Most Creative Campaigns, Brands
and Agencies in Luxury
LACOSTE SERVES A GREAT GAME BUT DESIRABLE CARS ARE THE STARS OF THE LUXURY SECTOR.
It’s always interesting to note that the rarefied brands most closely associated with luxury – the Chanels and Cartiers of the world – tend to snub awards shows. And indeed not one of them is present in the top 15. What we see here are more accessible luxury brands. Lacoste tops the line-up with the emotive “Crocodile Inside” film, then “crocs” up again at number 5 with its “Crocodile Free” initiative, making it the most awarded luxury brand. The rest of the peloton is filled with automotive brands: Volvo, BMW and Mercedes. Later in the top ten we find Diesel, purveyor of premium casual wear and back on a creative roll that recalls its glory days in the 1990s, sending Publicis Italy to the second slot on the list of most-awarded agencies (after Lacoste’s BETC).
It’s always interesting to note that the rarefied brands most closely associated with luxury – the Chanels and Cartiers of the world – tend to snub awards shows. And indeed not one of them is present in the top 15. What we see here are more accessible luxury brands. Lacoste tops the line-up with the emotive “Crocodile Inside” film, then “crocs” up again at number 5 with its “Crocodile Free” initiative, making it the most awarded luxury brand. The rest of the peloton is filled with automotive brands: Volvo, BMW and Mercedes. Later in the top ten we find Diesel, purveyor of premium casual wear and back on a creative roll that recalls its glory days in the 1990s, sending Publicis Italy to the second slot on the list of most-awarded agencies (after Lacoste’s BETC).
Most awarded
campaigns, brands &
agencies in
Luxury in
2020
Most awarded
campaigns, brands and
agencies in
Luxury in
2020
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Lacoste |
| 2 |  |
Volvo |
| 3 |  |
Diesel |
| 4 |  |
BMW |
| 5 |  |
Mercedes-Benz |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
BETC Paris, Pantin |
| 2 |  |
Publicis Italy, Milan |
| 3 |  |
Forsman & Bodenfors Göteborg |
| 4 |  |
Jung von Matt AG, Hamburg |
| 5 |  |
antoni GmbH, Berlin |
Watch
8. Volvo / The E.V.A. Initiative 2
| Заголовок | The E.V.A. Initiative 2 |
| Агентство | Forsman & Bodenfors Göteborg |
| Кампания | The E.V.A. Initiative |
| Рекламодатель | Volvo |
| Бренд | Volvo |
| Дата первой трансляции/Публикации | 2019 / 3 |
| Бизнес сектор | Легковые автомобили |
| Тип медиа | Печать |
| Длина | |
| Рынок | United Kingdom |
| Звуковая дорожка | “Without You (feat. Kerry Leatham)” |
| Больше информации | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
| Звук | Factory Studios |
| Менеджер кампании | Louise Ahlström |
| Копирайтер | Hampus Elfström |
| Копирайтер | Simon Lublin |
| Копирайтер | Jacob Nelson |
| Арт-директор | Karl Risenfors |
| Арт-директор | Leo Dahl |
| Арт-директор | Adam Ulvegärde |
| Арт-директор | Sophia Lindholm |
| Стратегический планировщик | Trine Keller-Andreasen |
| Стратегический планировщик | Daniel Sjöstrand |
| Стратег цифрового формата | Peter Gaudiano |
| Продюсер | Lena Sellman |
| Делопроизводитель | Katarina Klofsten |
| Делопроизводитель | Ewa Edlund |
| Web design | F and B Inhouse |
| Artwork | Martin Joelsson |
| Artwork | Ingrid Arnsand Jonsson |
| Руководитель группы по связям с рекламодателями | Magnus Wretblad |
| Public Relations | Maja Bredberg |
| Public Relations | Bjarne Darwall |
| Медиа-агентство | Mindshare Sweden |
| Продакшн Студия | NEW LAND Stockholm |
| Исполнительный продюсер | Erik Torell |
| Исполнительный продюсер | Therese Engberg |
| Директор | Laerke Herthoni |
| Оператор-постановщик | Rasmus Videbaek |
| Продюсер | Joel Rostmark |
| Редактор | Johan Söderberg |
| Dancer | Amy Gardner |
| Покраска | Framestore |
| Ассистент по цвету | Simon Bourke |
| VFX Supervisor | Joel Lindman |
| CG Artist | Laurent Clermont |
| Online Artist | Rajdarn Elderado |
| Интернет-студия | Chimney Pot |
| Продюсер по цвету | Chris Anthony |
| Продюсер пост-производства | Moa Looft |
| VFX Executive Producer | Anton Söderhäll |
| VFX PRODUCTION | Goodbye Kansas |
| Продюсер видеоэффектов | Linda Öhlund |
| VFX Lead | Filip Orrby |
| Класс | Framestore |
| Исполнитель | Lapalux |
| Музыка | Ninja Tune |
| Publishing Rights | Just Isn't Music |
| Звукорежиссер | Lucy Spong |
| Sound Design and Mix | Jon Clarke |
| CGI | Superstudios |
9. Diesel / SIDE:BIZ
| Заголовок | SIDE:BIZ |
| Агентство | Publicis Italy |
| Кампания | BE A FOLLOWER |
| Рекламодатель | Diesel |
| Бренд | Diesel |
| Дата первой трансляции/Публикации | 2019 / 2 |
| Бизнес сектор | Одежда, мода и обувь |
| философия | IS DIESEL UNLEASHING SOCIAL MEDIA’S REAL INFLUENCERS? With an ironic flip, Diesel empowers the internet’s followers and fans with SIDE:BIZ As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media’s followers with the benefits and rewards one might expect to be exclusive to influencers. And how exactly is Diesel doing this? With a smart new platform called SIDE:BIZ. SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Under the program, anyone can become a Diesel Ambassador and earn rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first, and unleashing their full social media potential by equipping them with the tools needed to live successfully on their own terms. It’s simple: no pressure, no contracts, no proof of influence needed. To start a SIDE:BIZ, you just need to go to diesel.com/baf/sidebiz; sign up; receive a unique e-commerce link; and then share it, post it, text it and email it to everyone you know. Every time someone shops through your unique link, you earn rewards. Depending on where you live, these rewards vary from discounts and free products, to one-of-a-kind experiences. SIDE:BIZ will be available in Europe from February 15, in North America from February 18, in Japan from February 22, and it will be launching in China in March. With SIDE:BIZ, and the entire Spring/Summer ‘19 campaign, Diesel doesn’t just aim to show the world that life is easier as a follower. It also lauds the fact that followers are the social users that matter the most. |
| Тип медиа | Digital |
| Рынок | United States, China, Japan |
| CEO Publicis Italia & Global CCO Publicis WW | Bruno Bertelli |
| CCO | Cristiana Boccassini |
| Креативный директор | Thiago Cruz |
| Creative Director | Mihnea Gheorghiu |
| Creative Supervisor | Costanza Rossi |
| Креативный директор цифрового формата | Sandra Bold |
| Creative Director and Head of Social Media | Marco Viganò |
| Ассоциированный креативный директор | Vinicius Dalvi |
| Ассоциированный креативный директор | Eddy Guimaraes |
| Копирайтер | James Andrews |
| Арт-директор | Cecilia Moro |
| Арт-директор | Alice Teruzzi |
| Копирайтер | Francesca Ferracini |
| Арт-директор | Alex Eftimie |
| Копирайтер | Anton M. Kuerschner |
| Client Service Director | Eleni Charakleia |
| Руководитель группы по работе с клиентом в цифровом формате | Ilaria Castiglioni |
| Account Director | Filippo D’Andrea |
| Стратегический планировщик | Monica Radulescu |
| Head of Social Client Services & Strategy | Stefano Perazzo |
| Менеджер социальных медиа | Doina Tatu |
| Менеджер социальных медиа | Filippo Festuccia |
| Creative development & photography | Toilet Paper |
| Продакшн Студия | Collateral - The Storytellers |
| Послепроизводственный этап | Martin&Rainone |
| Stylist | Marc Goehring |
