THE WARMER SIDE OF TECHNOLOGY WAS ON SHOW WITH INNOVATIONS THAT AIDED ACCESSIBILITY AND EVEN SAVED LIVES. PLUS, A JOYFUL FILM.
Rivals Microsoft and Apple duked it out at the top of the ranking with Microsoft grabbing the most awarded campaign for “Changing The Game”, by McCann New York, for the Xbox. The game changer? Making the device more accessible for kids with disabilities – and making a beautiful film about it.
Despite that, Apple was the most awarded brand in this sector because it had four ads in the top ten – starting at number two with “Bounce”, its jazzy, literally uplifting film. Apple’s success bounced TBWA\Media Arts Lab to the top of the most awarded agency list, too.
But this was not a game for just two players. Also in the top five were Tinder with the interactive adventure “Swipe Night” from 72andSunny, Samsung with “BACK2LIFE” from Cheil China – showing gamers a life-saving first aid technique – and finally Wavio’s “See Sound” device, from Area 23, which visually alerts the deaf to sounds in their homes. Further down the ranking, Amazon, Spotify and Facebook completed the list of tech superstars with multi-awarded campaigns.
Rivals Microsoft and Apple duked it out at the top of the ranking with Microsoft grabbing the most awarded campaign for “Changing The Game”, by McCann New York, for the Xbox. The game changer? Making the device more accessible for kids with disabilities – and making a beautiful film about it.
Despite that, Apple was the most awarded brand in this sector because it had four ads in the top ten – starting at number two with “Bounce”, its jazzy, literally uplifting film. Apple’s success bounced TBWA\Media Arts Lab to the top of the most awarded agency list, too.
But this was not a game for just two players. Also in the top five were Tinder with the interactive adventure “Swipe Night” from 72andSunny, Samsung with “BACK2LIFE” from Cheil China – showing gamers a life-saving first aid technique – and finally Wavio’s “See Sound” device, from Area 23, which visually alerts the deaf to sounds in their homes. Further down the ranking, Amazon, Spotify and Facebook completed the list of tech superstars with multi-awarded campaigns.
Most awarded
campaigns, brands &
agencies in
Tech in
2020
Most awarded
campaigns, brands and
agencies in
Tech in
2020
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Apple |
| 2 |  |
Microsoft |
| 3 |  |
Samsung |
| 4 |  |
Tinder |
| 5 |  |
Wavio |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
TBWA\Media Arts Lab, Los Angeles |
| 2 |  |
McCann New York |
| 3 |  |
72andSunny, Los Angeles |
| 4 |  |
Cheil China, Beijing |
| 5 |  |
Area 23, An IPG Health Company, New York |
Watch
1. XBOX / Changing the game
| Заголовок | Changing the game |
| Агентство | McCann New York |
| Кампания | Changing the game |
| Рекламодатель | Microsoft XBOX |
| Бренд | XBOX |
| Дата первой трансляции/Публикации | 2019 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| История | As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds. |
| Тип медиа | Digital |
| Длина | |
| Производство аудиофонограмм | Sonic Union |
| Production Company | Hungry Man |
| Corporate Vice President of Brand | Kathleen Hall |
| GM, Global Advertising | Deanna Singleton |
| Director, Global Advertising | Stacey Terrien |
| Менеджер по рекламе | Ron Schott |
| Менеджер по рекламе | Hannah Westing |
| Менеджер по рекламе | Jenny Leahy |
| Менеджер по рекламе | Veronica Mao |
| Менеджер по рекламе | James Shields |
| Бренд-менеджер | Craig McNary |
| Главный креативный директор | Sean Bryan |
| Исполнительный креативный директор | David Banta |
| Ассоциированный креативный директор | Will Montgomery |
| Ассоциированный креативный директор | Martha West |
| Senior Art Director | Julie Koong |
| Копирайтер | David Cappolino |
| Творческий технолог | Alicia Foor |
| Бизнес-лидер | Kevin Nelson |
| Executive Account Director | Tina Galley |
| SVP, group account director | Rosemary Calderone |
| Директор рабочей группы клиента | Pat Six |
| Руководитель группы по связям с рекламодателями | Kyle Ross |
| Chief Communications Officer | Jeremy Miller |
| EVP Global Strategy Director | Joanna Schwab |
| SVP, Group Strategy Director | Eldad Heilweil |
| Director of Social Strategy | Jordan Berger |
| Head of Integrated Production | Carolyn Johnson |
| Продюсер | Rebecca Magner |
| SVP Director of project Management | Stella Warkman |
| Менеджер проекта | Jessica Jacobson |
| SVP Executive Music Producer | Eric Johnson |
| Music Business Manager | Sam Belkin |
| Управляющий делами | David Halberstadt |
| Директор | Bryan Buckley |
| 2nd Unit Director | Alex Gorosh |
| Исполнительный продюсер | Mino Jarjoura |
| Исполнительный продюсер | Caleb Dewart |
| Исполнительный продюсер | Kevin Byrne |
| Исполнительный продюсер | Dan Duffy |
| Продюсер | Matt Lefebvre |
| Заместитель продюсера | Peter Bunstein |
| Помощник директора | Pierre Cailliarec |
| DP | Scott Henriksen |
| Редакционная компания | Rock Paper Scissors NY |
| Редактор | Damion Clayton |
| Заместитель редактора | Alexandra Debricon |
| Managing Editor | Eve Kornblum |
| Редакционный продюсер | Lisa Barnable |
| Craft, Editor | Mike Distelkamp |
| Craft, EP | Karen Hennegan |
| Craft, Producer | Lane Karas |
| Craft, Producer | Michael Berkman |
| Craft, Producer | Russell Greene |
| Craft, Assistant Editor | John Gerardi |
| Craft, Color | Benny Karas |
| Craft, Flame Artist | David Sullivan |
| Craft, Audio Mix | Brian Losch |
| Flame Producer | Barbara Kontarovich |
| Художник огня | Edward Reina |
| Flame Assistant | Sydney Botie |
| Покраска | Sofie Borup |
| Музыкальная компания / Композитор | JSM Music |
| Композитор | Joel Simon |
| Композитор | Jason Krebs |
| Executive Music Producer | Jeff Fiorello |
| Звукооператор | Michael Marinelli |
| Звукорежиссер | Justine Cortale |
2. Apple / Bounce
| Заголовок | Bounce |
| Агентство | TBWA\Media Arts Lab |
| Кампания | Bounce |
| Рекламодатель | Apple |
| Бренд | Apple |
| Дата первой трансляции/Публикации | 2019 / 7 |
| Продукт | Wireless charging airpods |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Pulse Films |
| Директор | Oscar Hudson |
| Послепроизводственный этап | Framestore |
| Арт-директор | Saulo Mohana |
| Копирайтер | Imen Soltani |
| Креативный директор | Robbin Ingvarsson |
| Креативный директор | Kako Mendez |
| Креативный директор группы | Arnau Bosch |
| Креативный директор группы | Greg Greenberg |
| Исполнительный продюсер | Randall Pomeroy |
| Исполнительный продюсер | Darren Foldes |
| Главный креативный директор | Brent Anderson |
| Senior Producer | Ian Kelly |
3. Tinder / Swipe Night
| Заголовок | Swipe Night |
| Агентство | 72andSunny |
| Кампания | Swipe Night |
| Рекламодатель | Tinder |
| Бренд | Tinder |
| Posted | Апрель 2020 |
| Бизнес сектор | Другие услуги Интернет |
| История | With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный исполнительный директор (CEO) | Elie Seidman |
| Директор по маркетингу (CMO) | Jenny Campbell |
| Chief Communications Officer | Jenny McCabe |
| Sr. Director | Amy Wiedemann |
| Integrated Marketing | Amy Wiedemann |
| Product Lead | Kyle Miller |
| Product Designer | Stephanie Liang |
| Sr. Product Designer | Brooke Hollabaugh |
| Lisa Cai | |
| Engineering Lead | Josh Gafni |
| Sr. Counsel | Laura Michel |
| Главный креативный директор | John Boiler |
| Главный креативный директор | Glenn Cole |
| Исполнительный креативный директор | Matt Murphy |
| Дизайнер | Frank Dresmé |
| Sr. Designer | Marcus Yuen |
| Sr. Writer | Reilly Baker |
| Дизайнер | Stephanie Morgan |
| Дизайнер | Sara Meinecke |
| Копирайтер | Emilie Abel |
| Jr. Designer | Cameron Cartwright |
| Jr. Writer | Sydnie Johnson |
| Kate Morrison | |
| Sr. Film Producer | Leah Karabenick |
| Продюсер | Brooke Casler |
| EP Interactive | Andrew Abraham |
| Director of Partnerships and Legal | Rebecca Williams |
| Partnerships and Legal Director | Charissa Kinney |
| Partnerships and Legal Sr. Manager | Christopher Profeta |
| Partnerships and Legal Jr. Manager | Tasha Wong |
| Executive Strategy Director | Kelly Schoeffel |
| Sr. Strategist | Miné Cakmak |
| Sr. Communications Strategist | Kimber Bowman |
| Sr. Social Strategist | Matt Augustin |
| Jr. Strategist | Zach Wright |
| Директор бренда | Shannon Reed |
| Бренд-менеджер | Brittany Allen |
| Бренд-менеджер | Alise Murray |
| Executive Art Producer | Ali Berk |
| Художественный продюсер | Juanita Valencia |
| Продакшн Студия | M ss ng P eces |
| Директор | Karena Evans |
| Director of Immersive ECD | Mike Woods |
| Основатель | Ari Kuschnir |
| Управляющий партнер | Ari Kuschnir |
| Управляющий партнер | Kate Oppenheim |
| Управляющий партнер | Brian Latt |
| Executive Producers | Edward Grann |
| Executive Producers | Dave Saltzman |
| Продюсер Продакшн Студии | Jason Reif |
| Руководитель производства | Rebecca Davis |
4. Samsung / BACK2LIFE
| Заголовок | BACK2LIFE |
| Агентство | Cheil China |
| Кампания | BACK2LIFE |
| Рекламодатель | Samsung |
| Бренд | Samsung |
| Дата первой трансляции/Публикации | 2019 / 5 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| философия | For Samsung’s 2019 Corporate Social Responsibility Project, Cheil launched a creative campaign to help young Chinese people acquire CPR skills: BACK2LIFE. In this campaign, Cheil cooperated with Blood River, which is one of China's most famous MOBA(Multiplayer Online Battle Arena) game platform, and hacked in this game to get gamers to learn life-saving CPR. In China, less than 1% know how to perform CPR*. The BACK2LIFE campaign, created jointly by Cheil PengTai and Cheil Worldwide Hong Kong, aimed to solve this problem. Even though it’s a matter of life-and-death, most people only realize the importance of CPR when they’re faced with death. On the other hand, China is the world's largest game market. Therefore, the virtual moment of death in the game can be the best time for young people to get CPR training. When gamers lost their lives in the game, they unexpectedly found out that CPR can revive their role. After several times of virtual deaths in the game, the game player repeatedly receives training for CPR. That means, the more they play, the more CPR training they get. During the two-week hijack in the Samsung Galaxy Store, over 3 million gamers performed CPR training to bring their characters back to life. This fun and easy way to learn CPR skills has effectively promoted the popularity of CPR in China. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Креативный директор | Kimmy Liu |
| Креативный директор | Paul Chan |
| Креативный директор | Wilson Ang |
| Арт-директор | Kimmy Liu |
| Арт-директор | Ting Yu |
| Арт-директор | Qin Tian |
| Арт-директор | Xue Li |
| Арт-директор | Yining Yin |
| Копирайтер | Paul Chan |
| Копирайтер | Wilson Ang |
| Account Director | William An |
| Account Director | Cherry Lan |
| Director/Production co. | BigFish |
5. Wavio / See Sound
| Заголовок | See Sound |
| Агентство | Area 23, An IPG Health Company |
| Кампания | See sound |
| Рекламодатель | Wavio |
| Бренд | Wavio |
| Posted | Июнь 2019 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| Тип медиа | Digital |
| Длина | |
| Главный креативный директор | Tim Hawkey |
| Креативный директор группы | Chris Bernesby |
| Креативный директор | Joe Capanear |
| Арт-директор | Kristen Bell |
| Копирайтер | Corinne Feight |
| Арт-директор | Evan Schmidt |
| Фотограф | Chris Hamilton |
| Послепроизводственный этап | Rob Gorrell |
| Директор рабочей группы клиента | Kristen Braun |
| Разработчик | Aaron Stack |
| Technology Director | Bill Hanff |
| Интегрированный продюсер | Jane Kim |
| Анимация / 3D | Kenny Yee |
| Планировщик счета | Tyler Carroll |
| Архитектор взаимодействия с пользователем | Peter Guirguis |
| Главный исполнительный директор (CEO) | Greyson Watkins |
| Chief Operations Officer | Spencer Montan |
| Chief People Officer | Brandon Marin |
| Продюсер агентства | Elan Schoonmaker |
6. Xbox / Microsoft / The Birth of Gaming Tourism
| Заголовок | The Birth of Gaming Tourism |
| Агентство | McCann London |
| Кампания | The Birth of Gaming Tourism |
| Рекламодатель | Microsoft |
| Бренд | Xbox / Microsoft |
| Posted | Апрель 2020 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| История | Although Xbox is an established brand amongst the gaming community, there was still a need to expand brand affinity beyond its hard-core audience and attract a new, more mainstream audience who didn’t care about action and weapons, traditionally the focal point of videogame marketing.We created the first-ever new reason to purchase games. Not to play. To visit.Because games had become so beautiful and detailed, we promoted them as genuine travel destinations. In a ground-breaking partnership with one of the world’s leading travel publishers, we created ‘The Rough Guide to Xbox’ – the first travel guide for virtual worlds, enabling people to engage with games in a brand new way. The transformation was completed with a range of online and offline multi-channel activations that all made people perceive videogames as viable tourist destinations, and created added utility once the world could no longer travel. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина | |
| Продакшн Студия | Fire without Smoke |
| Продакшн Студия | Momentum |
| Продакшн Студия | Clockwork |
| Продакшн Студия | Attention Seekers |
| Chief Creative Officer McCann UK and Co President | Rob Doubal |
| Chief Creative Officer McCann UK and Co President | Laurence Thomson |
| Исполнительный креативный директор | Jamie Mietz |
| Исполнительный креативный директор | Sanjiv Mistry |
| Копирайтер | Jim Nilsson |
| Арт-директор | Jacob Bjordal |
| Senior Planner | James Appleby |
| Senior Planner | Fanni David |
| Планировщик счета | Thomas Keane |
| Дизайнер | Matthew Thomas |
| Дизайнер | Nazima Motegheria |
| Менеджер проекта | Clare Prager |
| Менеджер проекта | Anna Curtis |
| Главный креативный директор | Rob Smith |
| Управляющий партнер | Sailesh Jani |
| Senior Account Director | Nicole Robinson-Spaude |
| Директор рабочей группы клиента | Lynne Carter |
| Директор рабочей группы клиента | Andrew Wynn |
| Senior Account Manager | Robert Stockton |
| Senior Account Manager | Conor Lloyd |
| Senior Account Manager | Anastasia Imam |
| Специалист по работе с заказчиками | Lucy Manning |
| Делопроизводитель | Eloise Thompson |
| Chief Production Officer EMEA | Sergio Lopez |
| Lead Executive Producer | Sophie Chapman-Andrews |
| Исполнительный продюсер | Kin-man Ly |
| Продюсер Продакшн Студии | Alex Dougan |
| Junior Producer | Harvey Winter |
| Продюсер Продакшн Студии | Jeremy Reichman |
| Продюсер печати | Liam White |
| Продюсер Продакшн Студии | Angelo Tsolka |
| Закупщик художественного оформления | Pam Oskam |
| Закупщик художественного оформления | Julie Hughes |
| Studio Imaging Director | john martin |
| Senior Retoucher | Rob McDonald |
| Senior Editor | Matt Dollings |
| Senior Editor | Paul Jenkinson |
| Редактор | Sabina Dallu |
| Creative Researcher | Holly Webster |
| Print Studio Manager | Robbie Maynard |
| Творческий технолог | Tai Smith |
| Фото / Иллюстрации | Duncan Harris |
| Фото / Иллюстрации | Josh Taylor-Dadds |
7. Apple Ipad / Apple at work: the underdogs
| Заголовок | Apple at work: the underdogs |
| Агентство | Apple |
| Кампания | Apple at Work |
| Рекламодатель | Apple |
| Бренд | Apple Ipad |
| Posted | Июнь 2019 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| Тип медиа | Веб-фильм |
| Длина | |
| Продакшн Студия | Smuggler |
| Редактор | Neil Smith |
| Директор | Mark Molloy |
| Креативный директор | Alan Buchanan |
| Продюсер Продакшн Студии | Travis Huntington |
8. Amazon / Before Alexa
| Заголовок | Before Alexa |
| Агентство | Droga5 |
| Кампания | Before Alexa |
| Рекламодатель | Amazon |
| Бренд | Amazon |
| Posted | Апрель 2020 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| Тип медиа | Другие |
| Длина | |
| Global Executive Creative Director | Simon Morris |
| Campaign Lead | Nick Gesualdi |
| Менеджер проекта | Nicole Jue |
| Главный креативный директор | David Kolbusz |
| Group Creative Directors | Shelley Smoler |
| Group Creative Directors | Raphael Basckin |
| Креативный директор | Matt Hubbard |
| Lead Writer | Matt Hubbard |
| Продюсер агентства | Rachel Hough |
| Линейный продюсер | Manon Rees. |
| Joint Managing Director | Heather Cuss |
| Директор рабочей группы клиента | Max Levine |
| Стратегический директор | Damien Le Castrec |
| Стратегический директор | Achim Schauerte |
| Contributing Writers | Dave Wigglesworth |
| Contributing Writers | Ed Redgrave |
| Contributing Writers | Teddy Souter |
| Frazer Price | Ethan Bennett |
| Frazer Price | Cecile Robertshaw |
| Продакшн Студия | Somesuch x Revolver |
| Продакшн Студия | Will O'Rourke |
| Директор | Steve Rogers |
| Управляющий директор | Seth Wilson |
| Исполнительный продюсер | Seth Wilson |
| Продюсер Продакшн Студии | Lee Groombridge |
| Управляющий производством | Luke Thornton |
| Оператор-постановщик | Emmanuel Lubezki |
| Художник-постановщик | K.K. Barrett |
| Costume Designer | Hannah Edwards |
| Costume Designer | Jennifer Johnson |
| Makeup | Jemma Carballo |
| Makeup | Brenna Bash |
| Production Service | Unit Sofa |
| USA Celebrities | Tom Player @ Platinum Rye |
| UK Celebrity | Talent Republic |
| Edit | The Quarry |
| Редактор | Jonnie Scarlett |
| Продюсер Продакшн Студии | Tor Adams |
| Послепроизводственный этап | Cameron Gray The Mill |
| Исполнительный продюсер | Misha Stanford-Harris |
| Senior Producer | Angela Toner |
| Post Production Creative Directors | Dan Williams |
| Post Production Creative Directors | Mike Chapman |
| 2D Lead Artist | John Thornton |
| 3D Ведущий художник | Mike Chapman |
| 3D Ведущий художник | Finlay Crowther |
| Finish Artist | Adam Maynard |
| Матовая покраска | Sachin Dhapudkar Srinivas |
| Анимация / 3D | Laurie Estampes |
| Анимация / 3D | Nick Smalley |
| Анимация / 3D | Sauce Villas |
| Дизайн | Freya Barnsley |
| Дизайн | Kwok Lam |
| Colour | MPC |
| Колорист | Jean-Clément Soret |
| Colour Producer | Ellora Soret |
| Звук | String and Tins String and Tins |
| Смешивание | Will Cohen |
| Смешивание | Lawrence Kendrick |
| Смешивание | Jim Stewart |
| Продюсер Продакшн Студии | Eimear Ní Ghuaire |
| Music Clearances | Amazon |
| Композитор | Soundtree Music |
| Композитор | Joel Hartman |
| MD | Jay James |
| Продюсер | Jay James |
| Медиа директор | Initiative |
9. Apple / AirPods Pro
| Заголовок | AirPods Pro |
| Кампания | Mac Pro |
| Рекламодатель | Apple |
| Бренд | Apple |
| Дата первой трансляции/Публикации | 2019 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| Тип медиа | Веб-сайт |
| Длина | |
| Design Agency | Apple |
10. Apple / Wonderful Tools
| Заголовок | Wonderful Tools |
| Агентство | BUCK + TBWA\Media Arts Lab |
| Кампания | Wonderful Tools |
| Рекламодатель | Apple |
| Бренд | Apple |
| Posted | Апрель 2020 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| Тип медиа | Другие |
| Длина | |
| Design Firm | BUCK + TBWA\Media Arts Lab |
| Агентство | TBWA\Media Arts Lab |
| Медиа директор | OMD |
| Исполнительный креативный директор | Ryan Honey |
| Исполнительный продюсер | Emily Rickard |
| Креативный директор | Jenny Ko |
| Продюсер Продакшн Студии | Sunny Sattari |
| Креативная команда | Daniel Coutinho |
| Анимация / 3D | Esteban Esquivo |
| Главный креативный директор | Brent Anderson |
| Исполнительный креативный директор | Brian O'Rourke |
| Креативный директор группы | Greg Greenberg |
| Креативный директор | Robbin Ingvarsson |
| Креативный директор | Paul Wysocan |
| Арт-директор | Kim Nguyen |
| Исполнительный продюсер | Randall Pomeroy |
| Специалист по работе с заказчиками | Liz Taylor |
| Специалист по работе с заказчиками | Jake Tucker |
| Специалист по работе с заказчиками | Will McPherson |
11. Samsung / Ad-within-an-ad-within-an-ad (Film Case)
| Заголовок | Ad-within-an-ad-within-an-ad (Film Case) |
| Агентство | adam&eveDDB |
| Кампания | Ad-within-an-ad-within-an-ad |
| Рекламодатель | Samsung |
| Бренд | Samsung |
| Дата первой трансляции/Публикации | 2019 / 11 |
| Бизнес сектор | ТВ, Hi-Fi, видео, персональные стерео и аксессуары |
| философия | To promote the Samsung QLED TV, adam&eveDDB knew it had to stand out from the black-box category clutter. So it partnered with Netflix, Aviation Gin, and the undisputed king of social, Ryan Reynolds, to create a social film, specifically created for the meta world of the internet: the world’s first ad-within-an ad-within-an-ad. The social film dropped on Twitter and was promptly retweeted by Ryan, Netflix and Aviation Gin, promptly blowing up the internet at large, and resulting in category-leading sales in the run up to Black Friday. |
| Тип медиа | Digital |
| Длина | |
| Креативный директор | Jordy Molloy |
| Креативный директор | Toby Kennedy |
| Копирайтер | Toby Kennedy |
| Арт-директор | Jordy Molloy |
| Управляющий директор | James Rowe |
12. Samsung – galaxy s10 / Galaxy Graffiti
| Заголовок | Galaxy Graffiti |
| Агентство | Cheil Worldwide |
| Кампания | Galaxy Graffiti |
| Рекламодатель | Samsung |
| Бренд | Samsung – galaxy s10 |
| Posted | Июль 2020 |
| Бизнес сектор | Мобильный телефон и планшеты |
| Тип медиа | Интерактивный открытый опыт |
| Длина | |
| Рынок | Canada |
| Проектная фирма | Tangible Interaction |
| Проектная фирма | SUUM PROJECT |
| Цифровое агентство | Black Trax |
| Продакшн Студия | DESIGN MONSTER |
| Дизайнер | So Yeon Yoo |
| Дизайнер | Seungtae Kim |
| Дизайнер | Andrea Buttarini |
| Цифровой художник | Conrad Sly |
| Продюсер | Sunhee Kang |
| Продюсер | Hyun Young Doo |
| Продюсер | Soyeon Soyeon Kim |
| Продюсер | Mark Olson |
| Креативный директор | Jungmin Ma |
| Креативный директор | Hakkyun Choi |
| Креативный директор | Alex Beim |
| Исполнительный креативный директор | Jong-Hee Yoo |
| Исполнительный креативный директор | Simon Chong |
| Творческий технолог | Kyong Sub Do |
| Дизайнер | Seung Hyun Kim |
| Дизайнер | Su Bin Lee |
| Программист | Karl Kim |
| Программист | Cristian Gonzalez |
| User Experience Designer | Heejin Jung |
| User Experience Designer | Minsu Kim |
| Account Management Team | Tae Kyung Kim |
| Account Management Team | Sehee Kim |
| Account Management Team | Wooseok Ko |
13. Spotify / The Decade Wrapped (Film Case)
| Заголовок | The Decade Wrapped (Film Case) |
| Заголовок (оригинальный язык) | Your 2019 Wrapped |
| Агентство | Spotify In-House |
| Кампания | 2020 Wrapped |
| Рекламодатель | Spotify |
| Бренд | Spotify |
| Дата первой трансляции/Публикации | 2019 |
| Бизнес сектор | Интернет услуги отдыха и развлечений |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина | |
| Медиа-агентство | UM Worldwide |
| Продакшн Студия | Motion Theory |
| Арт-директор | Chelsea Alburger |
| Копирайтер | Chris Monk |
| Копирайтер | James Aviaz |
| Копирайтер | Colette McIntyre |
| Копирайтер | Gabrielle Westfield |
| Дизайнер | William Oswin |
| Продюсер | Belinda Lopez |
| Продюсер | Lauren Keller |
| Продюсер | Jenna Allchin |
| Продюсер | Annie Dietz |
| Продюсер | Ian Graetzer |
| Продюсер | Karen Chang |
| Продюсер | Kenzie Tankersley |
| Продюсер | James W. Lee III |
| Креативный директор группы | Dan Brill |
| Креативный директор группы | Rasmus Wangelin |
| Исполнительный креативный директор | Alex Bodman |
| Стратег | Zach Pentel |
| Стратег | Nathan Doiev |
| Креативная команда | Jill Menor |
| Креативная команда | Bruno Luglio |
| Креативная команда | Kathryn Kvas |
| Креативная команда | Tal Midyan |
| Креативная команда | Kate Carter |
| Креативная команда | Alex Reinoso |
| Креативная команда | Carlo Giudice |
| Креативная команда | Ellen Pai |
| Креативная команда | Erik Herrstrom |
| Креативная команда | Felipe Rocha |
| Account Management Team | Alexandra Tanguay |
| Account Management Team | Lauren Solomon |
| Account Management Team | Jonathan Chu |
| Account Management Team | Payman Kassaie |
| Account Management Team | Christine Andren |
| Account Management Team | Lindsay Fischler |
| Account Management Team | Candice Greenberg |
| Account Management Team | Christine Motch |
| Account Management Team | Melanie Eisen |
| Account Management Team | Kimberly Summers |
| Account Management Team | Prapti Pandey |
| Account Management Team | Claire Ulak |
| Account Management Team | Robert Waite |
| Account Management Team | Lauren King |
| Account Management Team | June Sauvaget |
| Account Management Team | Neal Gorevic |
| Account Management Team | Hugo Norqvist |
| Account Management Team | Emmanuel Orssaud |
| Account Management Team | Rob Fink |
| Account Management Team | Shannen Boynton |
| Account Management Team | Sarah Schlein |
| Account Management Team | Sarah Henderson |
| Account Management Team | Randeep Grewal |
| Account Management Team | Ali Zeren |
| Account Management Team | Adam Weissbach |
| Account Management Team | Claudia Stauss |
| Account Management Team | Cj Stanley |
| Account Management Team | Tamika Young |
| Account Management Team | Erin Styles |
| Account Management Team | Erin Palmer |
| Account Management Team | Marc Tollin |
| Account Management Team | Eliot Van Buskirk |
| Account Management Team | Jed Arden |
| Account Management Team | Jesse Green |
| Account Management Team | Jaclyn Carron |
| Account Management Team | Thomas Gayno |
| Account Management Team | Anshu Das |
| Account Management Team | Omar Lee |
| Account Management Team | Paul Yu |
| Account Management Team | Javier Moscardó Marichalar |
| Account Management Team | Marian Dicus |
| Account Management Team | Madeleine Bennett |
| Account Management Team | Rosa Asciolla |
| Account Management Team | Jessica Fusco |
| Account Management Team | Victor Trubowitch |
| Account Management Team | Lucy Davidson |
| Account Management Team | Ronny Ho |
| Account Management Team | Jessie Land |
14. Facebook / Never Lost
| Заголовок | Never Lost |
| Агентство | Droga5 |
| Кампания | Never Lost |
| Рекламодатель | Meta |
| Бренд | |
| Дата первой трансляции/Публикации | 2020 / 4 |
| Бизнес сектор | Сайты сообществ |
| Слоган | We're never lost if we can find each other |
| Тип медиа | Веб-фильм |
| Длина | |
| Звуковая дорожка | People's Face |
| Больше информации | facebook.com/covidsupport |
| Послепроизводственный этап | Blacksmith |
| Sound Mix | Wave Studios |
| Creative Chairman | David Droga |
| Global Chief Creative Officer | Neil Heymann |
| Co-Chief Creative Officer | Felix Richter |
| Co-Chief Creative Officer | Tim Gordon |
| Управляющий директор | Dan Gonda |
| Креативный директор | Jono Paull |
| Креативный директор | Dustin Tomes |
| Креативный директор | Thom Glover |
| Креативный директор | Marybeth Ledesma |
| Арт-директор | Paul Oberllin |
| Арт-директор | Oscar Gierup |
| Копирайтер | Josh DiMarcantonio |
| Копирайтер | Stacy-Ann Ellis |
| Дизайнер | Maria Wan |
| Motion Graphics Designer | Michael Gaynor |
| Главный креативный сотрудник | Sally-Ann Dale |
| Director of Film Production | Jesse Brihn |
| Исполнительный продюсер | Mike Hasinoff |
| Продюсер | Carlos Valvidia |
| Заместитель продюсера | Robert Matuluko |
| Менеджер талантливых специалистов | Sunny Valencia |
| Graphic Studio Manager | Nereida Valles |
| Редакционная компания | Second Child |
| Музыка | People Faces |
| Художник | Kate Tempest |
| Арт-директор | Paul Oberllin |
| Motion Graphics Designer | Michael Gaynor |
15. Apple TV / Caught on camera
| Заголовок | Caught on camera |
| Агентство | Apple |
| Кампания | Caught on camera |
| Рекламодатель | Apple |
| Бренд | Apple TV |
| Дата первой трансляции/Публикации | 2018 / 9 |
| Бизнес сектор | Мобильный телефон и планшеты |
| История | On March 25th Hollywood descended on the Steve Jobs Theater for the announcement of Apple’s much-anticipated streaming service Apple TV+. 24 hours before, thousands of people were trolling the events page on apple.com looking for anything left unguarded. So Apple hid a link. If found, it appeared as if Apple had mistakenly turned the event livestream on early and you had gained access to the cameras inside the theater. The 24-hour ‘livestream’ contained cryptic vignettes meant to tease the shows, partnerships and celebrities that would be announced or appear at the event the following day. |
| Тип медиа | Digital |
| Продакшн Студия | Imposter |
