AS AN INDUSTRY EMBRACES CHANGE, ELECTRIC AND DIGITAL CAMPAIGNS ZOOM INTO LEADING POSITIONS.
The auto line-up looks radically different from the past two years, when Volvo, VW and Mercedes-Benz dominated the top five. It’s also indicative of a changing industry, with the shift to electric coming very much to the fore. The most awarded campaigns tended to be branded content or digital initiatives, but in the top slot is the beautifully crafted “Upstream” film for Toyota, from Saatchi & Saatchi US, featuring paralympic swimming champ Jessica Long. Publicis Conseil follow with a compelling project that turned a French village 100% electric, car-wise. The United Arab Emirates breaks into the top five thanks to “MINImalism”, a perfectly on-brand graphic campaign. Audi’s “Don’t Hate, Imitate” from POL Oslo used humour to promote Norway’s electric car leadership. And Commonwealth/McCann devised a rugged real-life adventure for Chevrolet.
The auto line-up looks radically different from the past two years, when Volvo, VW and Mercedes-Benz dominated the top five. It’s also indicative of a changing industry, with the shift to electric coming very much to the fore. The most awarded campaigns tended to be branded content or digital initiatives, but in the top slot is the beautifully crafted “Upstream” film for Toyota, from Saatchi & Saatchi US, featuring paralympic swimming champ Jessica Long. Publicis Conseil follow with a compelling project that turned a French village 100% electric, car-wise. The United Arab Emirates breaks into the top five thanks to “MINImalism”, a perfectly on-brand graphic campaign. Audi’s “Don’t Hate, Imitate” from POL Oslo used humour to promote Norway’s electric car leadership. And Commonwealth/McCann devised a rugged real-life adventure for Chevrolet.
Most awarded
campaigns, brands &
agencies in
Automotive in
2021
Most awarded
campaigns, brands and
agencies in
Automotive in
2021
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Volvo | |
2 | Volkswagen | |
3 | Mini | |
4 | Toyota | |
5 | Renault |
AGENCIES
Name | ||
---|---|---|
1 | HoC Dubai | |
2 | Forsman & Bodenfors Göteborg | |
3 | Publicis Conseil, Paris | |
4 | Saatchi & Saatchi NY, New York | |
5 | POL Oslo |
Watch
1. Toyota / Upstream
Заголовок | Upstream |
Агентство | Saatchi & Saatchi NY |
Кампания | Upstream |
Рекламодатель | Toyota Motor Corporation |
Бренд | Toyota |
Дата первой трансляции/Публикации | 2021 / 1 |
Бизнес сектор | Автотранспорт |
История | To capture the distinct parallels between fragmented memories and the way swimmers catch snippets of the world as they glide through the water, the VFX team enhanced the tone of the film and purity of message through set and water extensions combined with extensive relighting experimentation.As the set builds and pools were filmed separately, meticulous attention to detail by the supervisor ensured that the two worlds aligned. Leveraging an array of tools including Maya, Houdini, Flame, 3D Equalizer and Reality Capture, the team created the convincingly surreal pools in various interior environments.The water itself, is mixed with the evolving |
Тип медиа | Телевидение |
Длина | |
Редакционная компания | Final Cut |
Продакшн Студия | @radical.media |
Директор | Tarsem Singh "Tarsem" |
Исполнительный продюсер | Jim Bouvet |
Линейный продюсер | Jeremy Barrett |
Оператор-постановщик | Paul Meyers |
Редактор | Joe Guest |
Телекинопроекционная аппаратура | CO3 (New York) |
Колорист | Jill Bogdanowicz |
Компания, которая занимается визуальными эффектами | Framestore |
Музыка | The Elements Music |
Композитор | Norman Kim |
Звуковой дизайн компании | LSD |
Звукорежиссер | Michael Anastasi |
Аудио послепроизводственный этап | Lime Studios |
Главный креативный директор | Jason Schragger |
Исполнительный креативный директор | Fábio Costa |
Креативный директор группы | Marc d’Avignon |
Ассоциированный креативный директор | Yusong Zhang |
Ассоциированный креативный директор | Alice Blastorah |
Арт-директор | Alice Blastorah |
Арт-директор | Yusong Zhang |
Ассоциированный креативный директор | Britt Wilen |
Копирайтер | Britt Wilen |
2. Renault Zoe / 100% electric vehicles town
Заголовок | 100% electric vehicles town |
Заголовок (оригинальный язык) | La ville 100% électrique |
Агентство | Publicis Conseil |
Кампания | 100% electric vehicles town |
Рекламодатель | Renault |
Бренд | Renault Zoe |
Дата первой трансляции/Публикации | 2020 / 10 |
Бизнес сектор | Легковые автомобили |
Тип медиа | Брендированный контент |
Длина | |
Президент | Marco Venturelli |
Исполнительный креативный директор | Marcelo Vergara |
Копирайтер | Guillaume Sabbagh |
Копирайтер | Corentin Salignat |
Арт-директор | Corentin Salignat |
Арт-директор | Guillaume Sabbagh |
Арт-директор | Marine Badel |
Директор рабочей группы клиента | Guillaume Foskolos |
Специалист по работе с заказчиками | Gaelle Morvan |
Специалист по работе с заказчиками | Laurent Enet |
Специалист по работе с заказчиками | Margot Zandonella |
Стратегический планировщик | Didier Tavares |
Digital Manager | Jérôme GOLDMAN |
Digital Manager | Laura Ceylan |
Продюсер агентства | Nelly Cohen |
Директор | Emmanuel le Ber |
Главный оператор | Emmanuel Bernard |
Оператор-постановщик | Emmanuel Bernard |
Продакшн Студия | BIG PRODUCTIONS |
Продюсер Продакшн Студии | Pierre Rambaldi |
Руководитель производства | Nicolas Avram |
Post production director | Natacha Dolard |
Директор рабочей группы клиента | Vincent Renonciat |
Управляющий директор | Bertrand Nadeau |
Специалист по работе с заказчиками | Barbara Fleury |
Главный креативный директор | Marco Venturelli |
3. MINI / MINImalism
Заголовок | MINImalism |
Агентство | HoC Dubai |
Кампания | Minimalism |
Рекламодатель | BMW |
Бренд | MINI |
Дата первой трансляции/Публикации | 2021 / 6 |
Бизнес сектор | Компактные и маленькие автомобили |
История | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
Тип медиа | Анализ ситуации |
Длина | |
Креативное агентство | Serviceplan Group |
Креативное агентство | Serviceplan Campaign |
Арт-директор | Kunal Gagwani |
Креативный директор | Daniel Steller |
Копирайтер | Daniel Steller |
Управляющий партнер | Leif Johannsen |
Управляющий партнер | Patrick Matthiensen |
Креативный директор | Pavel Bondarenko |
Арт-директор | Pavel Bondarenko |
Head of Art | Michael Wilk |
Управляющий партнер | Lars Holling |
Global Chief Creative Officer | Alexander Schill |
Копирайтер | Philip Ziegler |
Управляющий директор | Natalie Shardan |
Арт-директор | Tudor Cucu |
Директор рабочей группы клиента | Ann-Kathrin Frohloff |
Директор по маркетингу | Jochen Becht |
Менеджер по маркетингу | Adnan Dalvi |
Специалист по работе с заказчиками | Gonca Gorgulu |
Интерактивный дизайн | Linus Brandes |
Звукорежиссер | Denis Elmaci |
4. Audi e-tron / Don't hate. Imitate
Заголовок | Don't hate. Imitate |
Brief | Audi Norway’s “Don’t Hate. Imitate.” was a series of online films produced in a humorous response to competitor General Motors’ Super Bowl campaign. GM promoted its electric vehicles with the message “Why does Will Ferrell hate Norway?” Their spots featured Hollywood star Ferrell declaring his hate for Norway. His “hatred” was fueled by the fact that Norway is selling more EVs than any other country. As the best-selling EV-brand in Norway, Audi had to fight back. And, we had to act fast to win the EV-battle of The Super Bowl. Our comeback was produced and launched within just 48 hours of the GM ads, just in time for Super Bowl.Our comeback starred Game of Thrones star and proud Norwegian Kristofer Hivju. We fought back with tailor-made responses with one simple message: Don’t Hate. Imitate.In GMs main ad Ferrell, in his determination to hate Norway, punched a hole in a globe where Norway is located. In our first execution we turned the crushed globe, into the key element of our response to GM and Ferrell. |
Агентство | POL Oslo |
Кампания | Don't hate. Imitate |
Рекламодатель | Audi |
Бренд | Audi e-tron |
Дата первой трансляции/Публикации | 2020 |
Бизнес сектор | Полный привод, SUV (полноприводной внедорожник) |
История | Audi Norway's response to the Super Bowl commercial from General Motors. |
Тип медиа | Digital |
Длина | |
Продакшн Студия | Einar Film & Fortellinger |
Актер / Знаменитость | Kristofer Hivju |
Creative Director/ art director | Thorbjørn Ruud |
Creative Director, Copywriter | Robert Radoli |
Директор рабочей группы клиента | Petter Bryde |
Менеджер проекта | Shirin Pakzamir |
Дизайнер | Ole Jacob Boe Skattum |
Директор | Aksel Hennie |
Исполнительный продюсер | Guri Neby |
Продюсер | Nicoline Helgø |
Менеджер по рекламе | Tommy B. Jensen |
Менеджер по рекламе | Elin Rosnes Sinervo |
Оператор-постановщик | Pål Ulvik Rokseth |
Послепроизводственный этап | Cyril Boije |
Послепроизводственный этап | Ida Fiskerud |
Композитор | Petter Fagelund |
Offline Editor | Magnus Evensen |
5. Chevrolet / Lost Roads
Заголовок | Lost Roads |
Агентство | Commonwealth/McCann |
Кампания | Lost Roads |
Рекламодатель | General Motors Corp. |
Бренд | Chevrolet |
Posted | Июнь 2021 |
Бизнес сектор | Автотранспорт |
История | In Colombia, a territory the size of Portugal belonged to the guerrillas. For almost 60 years you could not go without running the risk of being kidnapped or getting into a combat zone. Although peace was signed almost 5 years ago, Colombians are still afraid to go. So we used Chevrolet SUV’s to show they can handle any terrain, even those filled with dirt roads and bombed-out bridges. And to find out how to get to the different tourist destinations, we used former guerrillas, who today are seeking a new way of life, as tour guides. We went with a filmmaker and a war reporter to document everything in a 23-minute film that was shown on the Discovery Network to prove the world is possible to return to that area of the country, leaving tourist businesses operated by those people who today need a chance at life. |
Тип медиа | Брендированный контент |
Длина | |
Главный операционный директор | Grant Theron |
Global Chief Creative Officer | Matt Canzano |
Global CSAO | Diana Caverly |
Director of Creative Operations | Samantha Ankeny |
Бизнес-лидер | Samuel Estrada |
Креативный директор | Samuel Estrada |
Региональный креативный директор | Alejandro Bermudez |
Директор рабочей группы клиента | Gaëlle Bouletreau |
Копирайтер | David Pantoja |
Копирайтер | Nicolas Prieto |
Content Director | Luis Cortes |
Арт-директор | Niccolo Alarcon |
6. Volvo / The E.V.A. Initiative
Заголовок | The E.V.A. Initiative |
Агентство | Forsman & Bodenfors Göteborg |
Кампания | The E.V.A. Initiative |
Рекламодатель | Volvo |
Бренд | Volvo |
Дата первой трансляции/Публикации | 2019 / 3 |
Бизнес сектор | Легковые автомобили |
История | E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology. |
Тип медиа | Интегрированные медиа / 360 Активация |
Длина | |
Рынок | United Kingdom |
Звуковая дорожка | “Without You (feat. Kerry Leatham)” |
Больше информации | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
Звук | Factory Studios |
Менеджер кампании | Louise Ahlström |
Копирайтер | Hampus Elfström |
Копирайтер | Simon Lublin |
Копирайтер | Jacob Nelson |
Арт-директор | Karl Risenfors |
Арт-директор | Leo Dahl |
Арт-директор | Adam Ulvegärde |
Арт-директор | Sophia Lindholm |
Стратегический планировщик | Trine Keller-Andreasen |
Стратегический планировщик | Daniel Sjöstrand |
Стратег цифрового формата | Peter Gaudiano |
Продюсер | Lena Sellman |
Делопроизводитель | Katarina Klofsten |
Делопроизводитель | Ewa Edlund |
Web design | F and B Inhouse |
Artwork | Martin Joelsson |
Artwork | Ingrid Arnsand Jonsson |
Руководитель группы по связям с рекламодателями | Magnus Wretblad |
Public Relations | Maja Bredberg |
Public Relations | Bjarne Darwall |
Медиа-агентство | Mindshare Sweden |
Продакшн Студия | NEW LAND Stockholm |
Исполнительный продюсер | Erik Torell |
Исполнительный продюсер | Therese Engberg |
Директор | Laerke Herthoni |
Оператор-постановщик | Rasmus Videbaek |
Продюсер | Joel Rostmark |
Редактор | Johan Söderberg |
Dancer | Amy Gardner |
Покраска | Framestore |
Ассистент по цвету | Simon Bourke |
VFX Supervisor | Joel Lindman |
CG Artist | Laurent Clermont |
Online Artist | Rajdarn Elderado |
Интернет-студия | Chimney Pot |
Продюсер по цвету | Chris Anthony |
Продюсер пост-производства | Moa Looft |
VFX Executive Producer | Anton Söderhäll |
VFX PRODUCTION | Goodbye Kansas |
Продюсер видеоэффектов | Linda Öhlund |
VFX Lead | Filip Orrby |
Класс | Framestore |
Исполнитель | Lapalux |
Музыка | Ninja Tune |
Publishing Rights | Just Isn't Music |
Звукорежиссер | Lucy Spong |
Sound Design and Mix | Jon Clarke |
CGI | Superstudios |
7. Volvo XC60 / The Parents
Заголовок | The Parents |
Агентство | Forsman & Bodenfors Göteborg |
Кампания | The Parents |
Рекламодатель | Volvo |
Бренд | Volvo XC60 |
Дата первой трансляции/Публикации | 2020 / 9 |
Бизнес сектор | Полный привод, SUV (полноприводной внедорожник) |
Тип медиа | Веб-фильм |
Длина | |
Продакшн Студия | New Land |
Арт-директор | Karl Risenfors |
Арт-директор | Sophia Lindholm |
Арт-директор | Leo Dal |
Копирайтер | Hampus Elfström |
Копирайтер | Nicholas Düfke |
Руководитель группы по связям с рекламодателями | Magnus Wretblad |
Делопроизводитель | Katarina Klofsten |
Продюсер агентства | Lena Sellman |
PR-стратег | Bjarne Darwall |
Planner | Daniel Sjöstrand |
Дизайнер | Martin Joelsson |
Web Design | F and B Inhouse |
Директор | Niclas Larsson |
Продюсер | Joel Rostmark |
Продюсер | Adam Holmström |
Оператор-постановщик | Linus Sandgren |
Исполнительный продюсер | Sophie Tamm Christensen |
Редактор | Carla Luffe |
Градация / Интернет | Chimney Pot |
Фотограф | Patrik Johäll |
Композитор | Pete Seeger |
8. Ayax Toyota / The Hy Project
Заголовок | The Hy Project |
Агентство | The Electric Factory |
Кампания | The Hy Project |
Рекламодатель | Toyota Motor Corporation |
Бренд | Ayax Toyota |
Дата первой трансляции/Публикации | 2019 / 9 |
Бизнес сектор | Легковые автомобили |
философия | We are currently experiencing a worldwide boost and growing interest and activism concerning the issue of the Environment. The reality is that we need to do it. Only if each of us contributes to the cause, will we be able to revert the damages we have caused the Earth over the centuries. In this opportunity, it was Uruguay´s turn to do so, through the Hy Project. The Hy Project is devoted to solving problems caused due to the increase of electric and hybrid cars in cities around the world. There is a requirement that will enter into effect in the European Union as of 2020 (and later in the United States), which requires that these vehicles emit sound as a safety standard, both for pedestrians and for other vehicles. The Hy Project takes on this issue from a different perspective: through the creation of a sound that not only alerts of the presence of a vehicle in the public road but also generates a positive effect on the Environment. But how? Investigations carried out in different universities worldwide have revealed that plants react to the vibrations created by specific frequencies: either by absorbing nutrients, by growing or through the assimilation of solar light. The study of such frequencies has enabled the discovery of a range in which the experiments coincide. After such discovery, our team began working in the creation of the first sound for electric cars that benefits the Environment. The Electric Factory, an innovation group in charge of the project, worked together with Ayax Toyota in both the creation and design of the sound and in devising the necessary technology for its implementation in vehicles. The concept behind the project was that “vehicles, environment polluters since their very origin, may, through the Hy Project, be the ones in charge of slowly reversing this trend”. |
Тип медиа | Окружающий |
Длина | |
Исполнительный креативный директор | Federico Cibils |
Исполнительный креативный директор | Gustavo Etchandy |
Главный креативный директор | Juan Ciapessoni |
Арт-директор | Juan Diego Vispo |
Креативный директор | Edu Pou |
Директор по маркетингу (CMO) | Santiago Tarallo |
Президент | Alejandro Curcio |
Творческий технолог | Brian Lorenzo |
Звукорежиссер | Guzman Calzada |
Креативный директор | Javier Gómez |
Исполнительный продюсер | Federico Masini |
9. BMW / The Small Escape
Заголовок | The Small Escape |
Агентство | Jung von Matt AG |
Кампания | The Small Escape |
Рекламодатель | BMW |
Бренд | BMW |
Дата первой трансляции/Публикации | 2019 / 10 |
Бизнес сектор | Автотранспорт |
Тип медиа | Брендированный контент |
Длина | |
Послепроизводственный этап | Whitehouse Post |
Директор | Alex Feil |
Кинооператор | Khalid Mohtaseb |
Продакшн Студия | Tempomedia Filmproduktion GmbH |
Исполнительный креативный директор | Thim Wagner |
Редактор | Iain Whitewright |
Продюсер | Birgit Damen |
10. Bosch / Drive Like A Bosch
Заголовок | Drive Like A Bosch |
Агентство | Jung von Matt/Next Alster GmbH |
Кампания | Like a Bosch |
Рекламодатель | Bosch |
Бренд | Bosch |
Дата первой трансляции/Публикации | 2020 |
Бизнес сектор | Автотранспорт |
Тип медиа | Digital |
Длина | |
Креативный директор | David Leinweber |
Production | CZAR Film Germany |
Управляющий партнер | Andreas Ernst |
Senior Project Manager | Tim Kuphaldt |
Менеджер проекта | Felix Mindermann |
Junior Art Director | Marie Rothemund |
Исполнительный продюсер | Jankel Huppertz |
Директор | Ben Callner |
Музыка | Nicholas Nowottny |
Музыка | White Horse Music |
Заголовок | Board Tough Turban |
Агентство | Zulu Alpha Kilo |
Кампания | Tough Turban |
Рекламодатель | Pfaff Harley-Davidson |
Бренд | Pfaff Harley-Davidson |
Дата первой трансляции/Публикации | 2021 / 6 |
Бизнес сектор | Мотоциклы |
История | Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
Тип медиа | Анализ ситуации |
Главный креативный директор | Zak Mroueh |
Associate Creative Director / Art Director | Vic Bath |
Associate Creative Director/Copywriter | Dan Cummings |
Директор по дизайну | Jeff Watkins |
Дизайнер | Rasna Jaswal |
Продюсер агентства | Kathryn Brown |
Продюсер агентства | Laura Dubcovsky |
Account Management Team | Matt Sinuita |
Account Management Team | Rob Feightner |
Account Management Team | Allison-Diaz Mercado |
Account Management Team | David Trembley |
Strategy Team | Shaunagh Farrelly |
Strategy Team | Spencer MacEachern |
Менеджер по рекламе | Melanie Somerville |
Менеджер по рекламе | Brandon Durmann |
Дизайн продукта | Sparks Innovation |
Продакшн Студия | Zulubot |
Исполнительный продюсер | Tom Evans |
Линейный продюсер | Colleen Allen |
Директор | Barbara Shearer |
Оператор-постановщик | James Arthurs |
Графики движения | Ashlee Mitchell |
Иллюстратор | Nabil Elsaadi |
Звукооператор | Dino Cuzzolino |
Специалист по созданию сайтов | Jacqui Lau |
Специалист по созданию сайтов | Kesia Payne |
Фотограф | Dan Lim |
Online Artist | Felipe Chaparro |
Руководитель производства | Adam Palmer |
Agency | Zulu Alpha Kilo |
Chief Creative Officer | Zak Mroueh |
Creative Director | Zak Mroueh |
Head of Design | Stephanie Yung |
ACD Art Director | Vic Bath |
ACD Writer | Dan Cummings |
Designer | Jeff Watkins |
Agency Producer | Laura Dubcovsky, Kathryn Brown |
Account Team | Rob Feightner, Matt Sinuita, David Tremblay, Karla Ramirez, Allison Diaz Mercado |
Strategy Team | Spencer MacEachern, Shaunagh Farrelly |
Client | Pfaff Harley-Davidson |
Client | Brandon Durmann, Melanie Somerville |
Product Design | Sparks Innovation |
Production House | Zulubot |
Executive Producer | Tom Evans |
Line Producer | Colleen Allen |
Director | Barbara Shearer |
Editor | Jessie Posthumus |
Motion Graphics | Ashlee Mitchell |
Illustrator | Nabil Elsaadi, Rasna Jaswal |
Audio Engineer | Dino Cuzzolino |
Web Design | Jacqui Lau, Kesia Payne |
Photographers | The Moto Foto | Dan Lim, Raina + Wilson | Fuze Reps. |
Online Artist | Felipe Chaparro |
Head of Production | Adam Palmer |
PR Team | Jacki Nelson Shilletto | Nelson Connects, Andrew Findlater | Select PR |
12. Tough Turban / Tough Turban
Заголовок | Tough Turban |
Brief | Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
Агентство | Zulu Alpha Kilo |
Кампания | Tough Turban |
Рекламодатель | Pfaff Harley-Davidson |
Бренд | Tough Turban |
Дата первой трансляции/Публикации | 2021 / 6 |
Бизнес сектор | Автотранспорт |
История | Since 1903, riders have expressed their identity with a Harley-Davidson. And for some riders, there's no act of self-expression more important than tying a turban. Inspired by the recent helmet-law exemption for Sikh motorcyclists in Ontario, Pfaff Harley-Davidson commissioned a new turban designed with three layers of protection – foam that hardens on impact, bulletproof composite fabrics and 3D printed armor. The designs have been open-sourced so any manufacturers can create tough turbans for riders around the world. |
Тип медиа | Дизайн продукции / Разработка |
Длина | |
Больше информации | www.toughturban.com |
Агентство | Zulu Alpha Kilo |
Главный креативный директор | Zak Mroueh |
Associate Creative Director / Art Director | Vic Bath |
Associate Creative Director/Copywriter | Dan Cummings |
Директор по дизайну | Jeff Watkins |
Дизайнер | Rasna Jaswal |
Продюсер агентства | Kathryn Brown |
Продюсер агентства | Laura Dubcovsky |
Account Management Team | Matt Sinuita |
Account Management Team | Rob Feightner |
Account Management Team | Allison-Diaz Mercado |
Account Management Team | David Trembley |
Strategy Team | Shaunagh Farrelly |
Strategy Team | Spencer MacEachern |
Менеджер по рекламе | Melanie Somerville |
Менеджер по рекламе | Brandon Durmann |
Дизайн продукта | Sparks Innovation |
Продакшн Студия | Zulubot |
Исполнительный продюсер | Tom Evans |
Линейный продюсер | Colleen Allen |
Директор | Barbara Shearer |
Оператор-постановщик | James Arthurs |
Графики движения | Ashlee Mitchell |
Иллюстратор | Nabil Elsaadi |
Звукооператор | Dino Cuzzolino |
Специалист по созданию сайтов | Jacqui Lau |
Специалист по созданию сайтов | Kesia Payne |
Фотограф | Dan Lim |
Online Artist | Felipe Chaparro |
Руководитель производства | Adam Palmer |
13. Volvo / Volvo – Lifesaver
Заголовок | Volvo – Lifesaver |
Brief | We decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines. |
Агентство | Ogilvy Social.Lab Netherlands |
Кампания | Volvo – Lifesaver |
Рекламодатель | Volvo |
Бренд | Volvo |
Дата первой трансляции/Публикации | 2019 / 11 |
Бизнес сектор | Легковые автомобили |
История | With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival. |
Тип медиа | Цифровая установка |
Длина | |
Продакшн Студия | Smarthouse Films |
Исполнительный креативный директор | Tolga Buyukdoganay |
Исполнительный креативный директор | Michael Jansen |
Креативная команда | Rens Quirijnen |
Креативная команда | Stephan Gonnissen |
Креативный директор | Gijs Sluijters |
Креативный директор | Joris Tol |
Design Lead | Paul Duijser |
Заголовок | Abandoned Stations 2 |
Агентство | Cheil Hong Kong |
Кампания | Abandoned Stations |
Рекламодатель | Volkswagen |
Бренд | Volkswagen |
Posted | Март 2022 |
Бизнес сектор | Легковые автомобили |
Слоган | The all electric ID. range is here |
Тип медиа | На открытом воздухе / вне дома |
Арт-директор | Ivan Au |
Арт-директор | Kevin Cheung |
Копирайтер | Paul Chan |
Копирайтер | Lili Jiang |
Копирайтер | Tatiana Le |
Главный креативный директор | Paul Chan |
Креативный директор группы | Lili Jiang |
Фотограф | Ralph Gräf |
Ассоциированный креативный директор | Ivan Au |
Ассоциированный креативный директор | Kevin Cheung |
Заголовок | Abandoned Stations 1 |
Агентство | Cheil Hong Kong |
Кампания | Abandoned Stations |
Рекламодатель | Volkswagen |
Бренд | Volkswagen |
Posted | Июнь 2021 |
Бизнес сектор | Легковые автомобили |
Слоган | The all electric ID. range is here |
Тип медиа | На открытом воздухе / вне дома |
Арт-директор | Ivan Au |
Арт-директор | Kevin Cheung |
Копирайтер | Paul Chan |
Копирайтер | Lili Jiang |
Копирайтер | Tatiana Le |
Главный креативный директор | Paul Chan |
Креативный директор группы | Lili Jiang |
Фотограф | Ralph Gräf |
Ассоциированный креативный директор | Ivan Au |
Ассоциированный креативный директор | Kevin Cheung |
Заголовок | ADAPTIVELEDHEADLIGHTS |
Агентство | HoC Dubai |
Кампания | Minimalism |
Рекламодатель | BMW |
Бренд | MINI |
Дата первой трансляции/Публикации | 2021 / 6 |
Бизнес сектор | Компактные и маленькие автомобили |
История | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
Тип медиа | На открытом воздухе / вне дома |
Креативное агентство | Serviceplan Group |
Директор по маркетингу | Jochen Becht |
Менеджер по маркетингу | Adnan Dalvi |
Креативное агентство | Serviceplan Campaign |
Управляющий директор | Natalie Shardan |
Арт-директор | Kunal Gagwani |
Специалист по работе с заказчиками | Gonca Gorgulu |
Управляющий партнер | Leif Johannsen |
Управляющий партнер | Patrick Matthiensen |
Управляющий партнер | Lars Holling |
Креативный директор | Pavel Bondarenko |
Арт-директор | Pavel Bondarenko |
Креативный директор | Daniel Steller |
Копирайтер | Daniel Steller |
Директор рабочей группы клиента | Ann-Kathrin Frohloff |
Global Chief Creative Officer | Alexander Schill |
Head of Art | Michael Wilk |
Арт-директор | Tudor Cucu |
Копирайтер | Philip Ziegler |
Заголовок | PARKDISTANCECONTROL |
Агентство | HoC Dubai |
Кампания | Minimalism |
Рекламодатель | BMW |
Бренд | MINI |
Дата первой трансляции/Публикации | 2021 / 6 |
Бизнес сектор | Компактные и маленькие автомобили |
История | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
Тип медиа | На открытом воздухе / вне дома |
Креативное агентство | Serviceplan Group |
Директор по маркетингу | Jochen Becht |
Менеджер по маркетингу | Adnan Dalvi |
Креативное агентство | Serviceplan Campaign |
Управляющий директор | Natalie Shardan |
Арт-директор | Kunal Gagwani |
Специалист по работе с заказчиками | Gonca Gorgulu |
Управляющий партнер | Leif Johannsen |
Управляющий партнер | Patrick Matthiensen |
Управляющий партнер | Lars Holling |
Креативный директор | Pavel Bondarenko |
Арт-директор | Pavel Bondarenko |
Креативный директор | Daniel Steller |
Копирайтер | Daniel Steller |
Директор рабочей группы клиента | Ann-Kathrin Frohloff |
Global Chief Creative Officer | Alexander Schill |
Head of Art | Michael Wilk |
Арт-директор | Tudor Cucu |
Копирайтер | Philip Ziegler |