A SECTOR OFTEN VIEWED AS COLD AND DISTANT SHOWS ITS MORE CUSTOMER-FRIENDLY SIDE VIA INNOVATIVE SERVICES AND TOOLS.
It isn’t always easy for banks to seem approachable, but the top campaigns this year leaned in to the customer experience. Starting with the brave and laudable “True Name”, from Mastercard and McCann New York, which allowed transgender and non-binary people to display their chosen name on their cards. The campaign appears here twice – both as a film and a broader campaign that saw the policy adopted by several banks. Mastercard also crops up in fifth place with a very on-brand promotion linked to a solar eclipse. Elsewhere, time travel was trending. For Sberkassa in Russia, a visitor from 1973 discovered the advantages of digital banking. And an ad for the documentary The Last Dance, about Michael Jordan, used Deep Fake technology to whisk a famous TV sports presenter back to the 90s.
It isn’t always easy for banks to seem approachable, but the top campaigns this year leaned in to the customer experience. Starting with the brave and laudable “True Name”, from Mastercard and McCann New York, which allowed transgender and non-binary people to display their chosen name on their cards. The campaign appears here twice – both as a film and a broader campaign that saw the policy adopted by several banks. Mastercard also crops up in fifth place with a very on-brand promotion linked to a solar eclipse. Elsewhere, time travel was trending. For Sberkassa in Russia, a visitor from 1973 discovered the advantages of digital banking. And an ad for the documentary The Last Dance, about Michael Jordan, used Deep Fake technology to whisk a famous TV sports presenter back to the 90s.
Most awarded
campaigns, brands &
agencies in
Finance in
2021
Most awarded
campaigns, brands and
agencies in
Finance in
2021
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Mastercard |
| 2 |  |
NRMA |
| 3 |  |
Sberkassa |
| 4 |  |
State Farm |
| 5 |  |
HSBC |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
McCann New York |
| 2 |  |
CHEP Network, South Yarra VIC |
| 3 |  |
Leo Burnett Moscow |
| 4 |  |
Translation, New York |
| 5 |  |
FP7/DXB - McCann Worldgroup, Dubai |
Watch
1. Mastercard / True Name (127s)
| Заголовок | True Name (127s) |
| Brief | We created True Name: the first payment product where people could feature their chosen name on their card.Mastercard went to banks with support from the LGBTQIA+ community. There was some interest, but no banks would commit. But we believed in the idea, so put our reputation on the line – and announced True Name anyway.This was a bold and unprecedented challenge to the market: we were announcing a credit card that we couldn’t make without a bank – to convince banks that it had to be made.Mastercard launched the idea for True Name through a 360 campaign at World Pride 2019 in NYC. This included creating panels where Trans and Nonbinary advocates spoke on the impact True Name could make to people’s everyday lives, PR placements, advertisements during the Pride Parade broadcast, and social and OOH placements. |
| Агентство | McCann New York |
| Кампания | True Name |
| Рекламодатель | Mastercard International |
| Бренд | Mastercard |
| Posted | Ноябрь 2021 |
| Бизнес сектор | Кредитные карты |
| История | We created True Name: the first payment product where people could feature their chosen name on their card.Mastercard went to banks with support from the LGBTQIA+ community. There was some interest, but no banks would commit. But we believed in the idea, so put our reputation on the line – and announced True Name anyway.This was a bold and unprecedented challenge to the market: we were announcing a credit card that we couldn’t make without a bank – to convince banks that it had to be made.Mastercard launched the idea for True Name through a 360 campaign at World Pride 2019 in NYC. This included creating panels where Trans and Nonbinary advocates spoke on the impact True Name could make to people’s everyday lives, PR placements, advertisements during the Pride Parade broadcast, and social and OOH placements. |
| Проблема | For many in the LGBTQIA+ community, the name on their credit, debit or prepaid card does not reflect their true identity, causing painful daily reminders of a conflict between their true name and the name on their card. In 2019, we worked to ease this pain point by creating True Name, a first of its kind feature that makes secure payments truly safe for all. |
| Тип медиа | Анализ ситуации |
| Entrant Company | McCann New York |
2. Mastercard / True Name
| Заголовок | True Name |
| Заголовок (оригинальный язык) | Acceptance Matters |
| Агентство | McCann New York |
| Кампания | True Name |
| Рекламодатель | Mastercard International |
| Бренд | Mastercard |
| Дата первой трансляции/Публикации | 2021 / 6 |
| Бизнес сектор | Кредитные карты |
| Тип медиа | Телевидение |
| Длина | |
| Менеджер по рекламе | Cheryl Guerin |
| Главный креативный директор | Thomas Murphy |
| Главный креативный директор | Sean Bryan |
| Global Executive Creative Director | Pierre Lipton |
| Global Executive Creative Director | Adrian Botan |
| Исполнительный креативный директор | Pete Jones |
| Креативный директор группы | Cinzia Crociani |
| Ассоциированный креативный директор | Lucas Crigler |
| Арт-директор | Andre DeCastro |
| Продакшн Студия | Hungry Man |
| Директор | Brian Buckley |
3. Sberkassa / George from 1973
| Заголовок | George from 1973 |
| Агентство | Leo Burnett Moscow |
| Кампания | George from 1973 |
| Рекламодатель | Sberkassa |
| Бренд | Sberkassa |
| Posted | Июнь 2021 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| Тип медиа | Телевидение |
| Длина |
4. Mastercard / True Name
| Заголовок | True Name |
| Агентство | McCann New York |
| Кампания | True Name |
| Рекламодатель | Mastercard International |
| Бренд | Mastercard |
| Posted | Апрель 2021 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| Тип медиа | Другие |
| Длина | |
| Продакшн Студия | Hungry Man |
| Директор | Brian Buckley |
| Исполнительный продюсер | Mino Jarjoura |
| Исполнительный продюсер | Caleb Dewart |
| Исполнительный продюсер | Dan Duffy |
| Редактор | Jason MacDonald |
5. State Farm / The Last Dance Deep Fake
| Заголовок | The Last Dance Deep Fake |
| Агентство | Translation/ ESPN CW |
| Кампания | The Last Dance Deep Fake |
| Рекламодатель | State Farm |
| Бренд | State Farm |
| Posted | Апрель 2021 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| Тип медиа | Другие |
| Длина | |
| Chief Executive Officer / Founder | Steve Stoute |
| Креативный директор группы | Alex Kaplan |
| Креативный директор группы | Barry Katz |
| Арт-директор | Dupree Bostic |
| Копирайтер | Lucas Kelly |
| Директор рабочей группы клиента | Julia Farber |
| Делопроизводитель | Stephen Rich |
| Ассистент исполнительного руководителя по учетной записи | Bridget Derraugh |
| Директор стратегической группы | John McBride |
| Стратегический директор | Shani Syphrett |
| Стратег | Megan Mundo |
| Group Context Director | Joel Rodriguez |
| Senior Context Strategist | Jay Legaspi |
| Senior Data Analyst | Jineen Carcamo |
| Senior Project Manager | Ali Schurz |
| VP ESPN CreativeWorks | Carrie Brzezinski-Hsu |
| VP Production ESPN CreativeWorks | Anthony Nelson |
| Sr. Director Production ESPN CreativeWorks | Kyle Wright |
| Sr. Creative Director ESPN CreativeWorks | Jay Marrotte |
| Creative Director ESPN CreativeWorks | Jamie Overkamp |
| Producer ESPN CreativeWorks | Nick Aquilino |
| Writer ESPN CreativeWorks | Andy Truong |
| Director Talent Management ESPN | Chris Duffy |
| Director Talent Relations ESPN | Lisa Stokes |
| Sr. Social Media Brand Content Specialist ESPN | Nicole Gartner |
| Manager CW Strategy | Colin Ryan |
| Директор | Amy Adelbush |
| Associate Director | Meghan Barron |
| Supervisor | Sam Rosin |
| Ассистент исполнительного руководителя по учетной записи | Daniel Johnson |
| Associate Director | Evin Gerofsky |
| Делопроизводитель | Caileigh Tauckus |
| Креативный директор | Shaun Collings |
| Управляющий директор | Geno Imbriale |
| Исполнительный продюсер | Kate Aspell |
| Редактор | Louie Cohen |
| Audio Post | Eleven |
| Rod Basham | |
| Оператор-постановщик | Carlos Reyes |
| Руководитель производства | Sparkle Jones |
| Редактор | James Boger |
| Audio Post | TJ Dumser |
| Анимация / 3D | Darren Dai |
| Chris Weingart |
6. MasterCard / Astronomical Sales (167s)
| Заголовок | Astronomical Sales (167s) |
| Агентство | FP7/DXB - McCann Worldgroup |
| Кампания | Astronomical Sales |
| Рекламодатель | Mastercard International |
| Бренд | MasterCard |
| Posted | Ноябрь 2021 |
| Бизнес сектор | Кредитные карты |
| История | In the slowest retail period in Dubai (right after the festive shopping season), on 26 December, Mastercard built a unique data-driven promotion, in partnership the leading homegrown e-commerce platform.Tied to a rare eclipse that had been 172 years in the making, we created a priceless shopping experience.Astronomical Sales helped Mastercard win attention, share-of-wallet and grow users.At the same time, it built trust by trial in a predominantly cash-on-delivery shopping culture:Results:15 times higher than usual in the banner click through rate on Noon.com’s homepage.18,282 new registered Mastercard users on noon.com in one day vs. the average benchmark of less than 1,000 a day.8,000+ active users during the eclipse period vs. the average of less than 200 for the same duration on the best day.All products promoted were sold out during the eclipse – a record for e-commerce in the UAE. |
| Проблема | Driving acquisitions and usage for Mastercard during UAE's festive and shopping season. |
| Тип медиа | Анализ ситуации |
| Entrant Company | FP7 McCann Dubai |
| Idea | FP7 McCann Dubai |
| Media | Dentsu Carat |
| Sound | MangoJam Studio |
7. HSBC / The Homeless Bank Account
| Заголовок | The Homeless Bank Account |
| Агентство | Wunderman Thompson UK |
| Кампания | The Homeless Bank Account |
| Рекламодатель | HSBC |
| Бренд | HSBC |
| Posted | Май 2021 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| История | Traditionally, banks require photo identification and proof of address to open an account. But these are documents that many homeless people may no longer have. So, the way in which society’s financial system has been designed means that once you’ve fallen out of it, it’s incredibly hard to find your way back in.At HSBC UK branches, people without a fixed address can now open a bank account using a participating charity’s address as their proof of identity (as long as they are accompanied by a charity caseworker that is). This partnership allows the homeless to reconnect with society and helps break the cycle of financial exclusion.To raise awareness of the service we took to the streets using data to pinpoint locations with the highest levels of homelessness that were also in close proximity to an HSBC UK branch that offered the service. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Делопроизводитель | Amirah Hajat |
| Креативная команда | Craig Hunt |
| Стратег | Eleanor Metcalf |
| Дизайнер | Graham Channon |
| Креативная команда | James Humphreys |
| Коммерческий директор | Claire Chislett |
| Директор рабочей группы клиента | Luke Thornton |
| Специалист по работе с заказчиками | Olivia Taylor |
| Стратегический директор | Omar El Gammal |
| Продюсер Продакшн Студии | Tom Lawrence |
| Дизайнер | Bryan Riddle |
8. BBK / The last older person to die in loneliness
| Заголовок | The last older person to die in loneliness |
| Агентство | LLYC |
| Кампания | Invisible Loneliness |
| Рекламодатель | BBK |
| Бренд | BBK |
| Posted | Июль 2021 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| Тип медиа | Анализ ситуации |
| Длина | |
| Announcement Team | Ursula Lopez |
| Announcement Team | Sonia Egea |
| Announcement Team | Mireya Alvarez |
| Производство | Berde Produkzioak |
| Sculpture Creation | Ruben Orozco |
| Sculpture Creation | Clara-Ines Alcantara |
| General Creative Direction | David-Gonzalez Natal |
| Креативный директор | Julio-Alonso Caballero |
| Стратегический планировщик | Pablo Hernandez de Urrutia |
| Junior Strategic Planner | Maria Olivares Aires |
| PR / Corporate Communications | Pilar Torner |
| PR / Corporate Communications | Maria Arocha |
| PR / Corporate Communications | Asier Sannio |
| PR / Corporate Communications | Carmen García Morales |
| Graphic Design and Visual Identity | Maria Garcia |
| Graphic Design and Visual Identity | Eugenia Mas |
9. MasterCard / Safe Waze 2 Shop
| Заголовок | Safe Waze 2 Shop |
| Агентство | McCann Worldgroup Sp. z o.o. |
| Кампания | Safe Waze 2 Shop |
| Рекламодатель | Mastercard International |
| Бренд | MasterCard |
| Posted | Июнь 2021 |
| Бизнес сектор | Кредитные карты |
| Тип медиа | Анализ ситуации |
| Длина | |
| Арт-директор | Janka Szwykowska |
| Арт-директор | Anna Solianyk |
| Главный креативный директор | Josh Stein |
| Креативный директор | Bartek Klimaszewski |
| Креативный директор | Mike Shuman |
| Креативный директор | Gail Pak |
| Исполнительный креативный директор | Marcin Sosiński |
| Продюсер | Dominika Grzegdala |
| Менеджер социальных медиа | Natalia Żmuda |
| Менеджер социальных медиа | Klaudia Karkulowska |
| Руководитель группы по связям с рекламодателями | Natalia Rostworowska |
| Копирайтер | Zbigniew Marczak |
| Копирайтер | Filip Kurkiewicz |
| Делопроизводитель | Assya Daskalova |
| Специалист по работе с заказчиками | Igor Seweryn |
| Специалист по работе с заказчиками | Julia Lenoir |
| Разработчик | Kamil Łobodiuk |
| Продакшн Студия | Isobar |
| Content Creative, Copywriter | Lukasz Kolakowski |
| Data Scientist | Marta Pędzik |
| Директор | Marek Kolano |
| Director, Head of Communications | Anna Marciniak |
| Group Account Director | Emily MacLaurin-King |
| Group Account Director | Patrycja Pachnik |
| Медиа-агентство | Carat Poland |
| Group Business Director | Małgorzata Tereszczenko |
| Менеджер по рекламе | Ewelina Kundys |
| Директор по маркетингу | Jerzy Holub |
| Менеджер по маркетингу | Anna Borowska |
| Marketing, Digital and eCommerce Director | Michał Sacha |
| Motion Designer | Magdalena Bąk |
| Motion Designer | Vladyslaw Kravets |
| Motion Designer, Art. Director | Małgorzata Wojtkowiak |
| Senior Analyst, Marketing | Małgorzata Szczerbińska |
| Senior Communications Planner | Claudia Minella |
| Solutions Architect | Tomasz Struczyński |
| Стратегический планировщик | Adam Stasiak |
| Strategy | Marcin Samek |
| Technology Team Leader | Stefan Kasztelewicz |
| Technology Team Leader | Konrad Ochal |
| Traffic Manager | Jędrek Zamorowski |
| Дизайнер пользовательского интерфейса | Mikołaj Kołkowski |
| Video Postproduction Manager | Rafal Jastrzebski |
| VP, Digital Strategy | Michael Cooper |
10. Mastercard / Roadside Market
| Заголовок | Roadside Market |
| Агентство | McCann Worldgroup Romania |
| Кампания | Roadside Market |
| Рекламодатель | Mastercard International |
| Бренд | Mastercard |
| Posted | Июнь 2021 |
| Бизнес сектор | Кредитные карты |
| Тип медиа | Анализ ситуации |
| Длина | |
| Менеджер по рекламе | Cosmin Vladimirescu |
| Региональный креативный директор | Catalin Dobre |
11. HomeEquity Bank / World's Oldest e-Sport Team
| Заголовок | World's Oldest e-Sport Team |
| Агентство | Zulu Alpha Kilo |
| Кампания | World's Oldest E-sports Team |
| Рекламодатель | HomeEquity Bank |
| Бренд | HomeEquity Bank |
| Дата первой трансляции/Публикации | 2020 / 11 |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| Тип медиа | Азартные игры |
| Длина |
12. HomeEquity Bank / World's Oldest E sports Team CS
| Заголовок | World's Oldest E sports Team CS |
| Brief | November 11th is Remembrance Day, when Canada honours its veterans. This tradition is fading among younger Canadians, many of whom are only connected to our military history through video games like Call of Duty. Home Equity Bank partnered with the Royal Canadian Legion to assemble a team of WWII veterans, all over 90 years of age. Banding together under the moniker Team Legion, they joined popular games based on WWII – not to play, but to tell their true stories to younger generations. They appeared live on gaming platforms like Twitch alongside popular video game streamers who joined them for an in-game moment of silence, listened to their stories and honoured their service. |
| Агентство | Zulu Alpha Kilo |
| Кампания | World's Oldest E-sports Team |
| Рекламодатель | HomeEquity Bank |
| Бренд | HomeEquity Bank |
| Дата первой трансляции/Публикации | 2020 / 11 |
| Продукт | HomeEquity Bank |
| Бизнес сектор | Банки, финансы, законодательство и страхование |
| История | To keep Remembrance Day relevant for younger generations, Home Equity Bank partnered with The Royal Canadian Legion to recruit four veterans (all over 90 years of age) to form the world’s oldest E-Sports team; “Team Legion”. Video game influencers on Twitch, YouTube and Facebook Live joined them on virtual battlefields not to play, but to lay down their controllers, hear their stories and honor their service. The world’s oldest E-Sports team reminded the young generation that war is not a game. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Креативный директор | Zak Mroueh |
| Арт-директор | Vic Bath |
| Арт-директор | Michael Romaniuk |
| Копирайтер | Dan Cummings |
| Копирайтер | Jackson Kemp |
| Дизайнер | Zoe Kim |
| Дизайнер | Jeff Watkins |
| Дизайнер | Vic Bath |
| Специалист по работе с заказчиками | Anjelica Kapetanos |
| Специалист по работе с заказчиками | David Tremblay |
| Группа планирования | Tim Hopkins |
| Менеджер по рекламе | Niary Toodakian |
| Менеджер по рекламе | Yvonne Ziomecki |
| Менеджер по рекламе | Vivianne Gauci |
| Менеджер по рекламе | Erin Wilson |
| Управляющий службой средств рекламы | Dwayne Mataseje |
| Управляющий службой средств рекламы | Mitchell Cornelisse |
| PR-агентство | Provident Communications |
| PR / Corporate Communications | Morgan McLellan |
| Продюсер Продакшн Студии | Mitch Cappe |
| Продакшн Студия | Zulubot |
| Редактор | Micah Rix-Hayes |
| Agency | Zulu Alpha Kilo |
| Creative Director | Zak Mroueh |
| Art Director | Vic Bath, Michael Romaniuk |
| Writer | Dan Cummings, Jackson Kemp |
| Designer | Zoe Kim, Jeff Watkins, Vic Bath |
| Account Team | Anjelica Kapetanos, David Tremblay |
| Planning Team | Tim Hopkins |
| Client | HomeEquity Bank |
| Clients | Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson |
| Media Agency | OMD |
| Media Team | Dwayne Mataseje, Mitchell Cornelisse |
| PR Agency | Provident Communications |
| PR Team | Morgan McLellan |
| Producer | Mitch Cappe |
| Production House | Zulubot |
| Editor | Micah Rix-Hayes |
13. NRMA / Sloways
| Заголовок | Sloways |
| Агентство | CHEP Network |
| Кампания | Sloways |
| Рекламодатель | NRMA |
| Бренд | NRMA |
| Posted | Март 2021 |
| Бизнес сектор | Страхование |
| Тип медиа | На открытом воздухе / вне дома |
| Длина | |
| Директор по маркетингу (CMO) | Brent Smart |
| Директор по содержанию | Zara Curtis |
| Brand Marketing Director | Sally Kiernan |
14. AAMI / Warning Spots
| Заголовок | Warning Spots |
| Агентство | Ogilvy Australia & New Zealand |
| Кампания | Warning Spots |
| Рекламодатель | Suncorp Group |
| Бренд | AAMI |
| Posted | Июнь 2019 |
| Бизнес сектор | Страхование |
| Тип медиа | Анализ ситуации |
| Длина | |
| Исполнительный креативный директор | David Ponce de Leon |
| Креативный директор | Lenna Boland |
| Арт-директор | Axel Tagg |
| Ассоциированный креативный директор | Tom Russell |
| Group Account Director | Milly Scott |
15. NRMA / Climate Warriors (Trailer)
| Заголовок | Climate Warriors (Trailer) |
| Агентство | Thinkerbell Pty Ltd |
| Кампания | Climate Warriors |
| Рекламодатель | NRMA |
| Бренд | NRMA |
| Posted | Июль 2021 |
| Бизнес сектор | Страхование |
| Тип медиа | Азартные игры |
| Длина | |
| Больше информации | https://climate-warriors.squarespace.com/ |
| Head Creative | Seshan Moodley |
| Исполнительный креативный директор | Paul Swann |
| Lead Thinker- Earned | Taylor York |
| Thinker- Earned | Laura Mitchell |
| Head Thinker | Ruth Hatch |
| Директор по стратегии | Adam Ferrier |
| Директор по маркетингу (CMO) | Brent Smart |
| Group Brand Strategy Director | Caroline Hugall |
| Brand Strategy Lead | Anna Jackson |
| Creative & Innovation Specialist | Danielle Picker |
| Lead Thinker | Laura Popa |
| Thinker | Josh Green |
| Thinker | Jacq Henderson |
| Руководитель производства | Grant Anderson |
| Продюсер агентства | Romy Turner |
| Главный креативный директор | Jim Ingram |
| Head Thinker- Earned | Natalie Duncan |
| Director of Content & Customer Engagement | Zara Curtis |
| Marketing Director, Brand | Sally Kiernan |
| Advisor, Corporate Communications | Joanne McIntosh |
16. ANZ Bank / Mr Humfreez
| Заголовок | Mr Humfreez |
| Агентство | TBWA Group New Zealand |
| Кампания | Mr Humfreez |
| Рекламодатель | ANZ |
| Бренд | ANZ Bank |
| Дата первой трансляции/Публикации | 2019 / 8 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| философия | Mr Humfreez by ANZ Bank is a household device that shows New Zealanders if their home is too damp or too cold. Instead of a plastic gadget, it’s a biodegradable device that doesn't require a power source. Mr Humfreez is scientifically calibrated to WHO guidelines for a healthy home. His hygroscopic horns are programmed to uncurl when humidity rises above 65%. Bespoke thermochromic ink on his face turns blue when the temperature dips below 18°C. |
| Тип медиа | Упаковка, брендинг и дизайн |
| Длина | |
| Главный креативный директор | Shane Bradnick |
| Главный исполнительный директор (CEO) | Catherine Harris |
| Исполнительный креативный директор | Guy Roberts |
| Design Creative Director | Wiktor Skoog |
| Креативный директор | Ashwin Gopal |
| Креативный директор | Julian Andrews |
| Арт-директор | Watchara Tansrikeat |
| Дизайнер | David Correa |
| Дизайн | Ye Sul Elly Cho |
| Дизайн | Jim Shi |
| Дизайн | Ammar Ghazal |
| Начальник планирования | Matthew Kingston |
| Главный управляющий | Kate Heatley |
| Group Business Director | Ruth Coulson |
| Senior Producer | Mark Paisey |
| Телепроизводство | Jodie Hari |
| Исполнительный продюсер | James Moore |
| Директор | James Solomon |
| Head of Post Production | Blair Walker |
| Директор по маркетингу (CMO) | Astrud Burgess |
| Head of Consumer | Matthew Pickering |
| Senior Marketing Manager | Kimberely Smyth |
| Менеджер по маркетингу | Kimberely Smyth |
| Mac Operator | Laura Callan |
| PR Managing Director | Angelina Farry |
| PR Account Director | Ian Benet |
| Продюсер | Camillo Spath |
17. CIGNA / See Stress Differently (Behind the Scenes)
| Заголовок | See Stress Differently (Behind the Scenes) |
| Агентство | McCann Hong Kong |
| Кампания | Stress Portraits |
| Рекламодатель | CIGNA |
| Бренд | CIGNA |
| Дата первой трансляции/Публикации | 2019 / 9 |
| Бизнес сектор | Страхование |
| философия | We are all affected by stress in some way. But it’s hard to take control of something we can’t see. Using a cutting-edge mixture of data, technology and art, McCann and Cigna partnered with doctors, technologists and artists to visualize stress in the body and mind for the first time. |
| Тип медиа | Веб-фильм |
| Длина | |
| Художник | Sean Sullivan |
| Продакшн Студия | CRAFT |
